Clorox (NYSE:CLX) Price Target Lowered to $97.00 at Morgan Stanley

Clorox (NYSE:CLX) had its price target cut by Morgan Stanley from $110.00 to $97.00 in a research note published on Friday morning, Marketbeat.com reports. They currently have an equal weight rating on the stock.

Several other research firms also recently issued reports on CLX. Citigroup dropped their price objective on shares of Clorox from $115.00 to $110.00 and set a “neutral” rating on the stock in a report on Wednesday, April 15th. Evercore dropped their price objective on shares of Clorox from $132.00 to $115.00 and set an “underperform” rating on the stock in a report on Wednesday, February 4th. BNP Paribas Exane upgraded shares of Clorox from an “underperform” rating to a “neutral” rating in a report on Wednesday, February 11th. Jefferies Financial Group dropped their price objective on shares of Clorox from $151.00 to $139.00 and set a “buy” rating on the stock in a report on Tuesday, April 21st. Finally, Deutsche Bank Aktiengesellschaft reiterated a “hold” rating and set a $91.00 target price on shares of Clorox in a research report on Friday. One equities research analyst has rated the stock with a Buy rating, twelve have issued a Hold rating and four have assigned a Sell rating to the company. According to MarketBeat, the stock presently has an average rating of “Reduce” and an average target price of $104.93.

Clorox Stock Performance

Shares of NYSE:CLX traded down $9.36 on Friday, hitting $87.08. 13,250,607 shares of the company were exchanged, compared to its average volume of 2,359,509. The company’s 50 day moving average price is $108.21 and its two-hundred day moving average price is $108.82. Clorox has a one year low of $86.00 and a one year high of $140.24. The company has a debt-to-equity ratio of 71.03, a quick ratio of 0.48 and a current ratio of 0.74. The firm has a market capitalization of $10.53 billion, a price-to-earnings ratio of 14.23, a PEG ratio of 0.48 and a beta of 0.65.

Clorox (NYSE:CLX) last posted its quarterly earnings data on Thursday, April 30th. The company reported $1.64 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.55 by $0.09. Clorox had a net margin of 11.18% and a return on equity of 379.46%. The company had revenue of $1.67 billion for the quarter, compared to the consensus estimate of $1.67 billion. During the same quarter in the previous year, the firm posted $1.45 EPS. The business’s revenue was up .1% compared to the same quarter last year. Clorox has set its FY 2026 guidance at 5.450-5.650 EPS. Research analysts expect that Clorox will post 5.87 earnings per share for the current year.

Clorox Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Friday, May 8th. Stockholders of record on Wednesday, April 22nd will be given a dividend of $1.24 per share. This represents a $4.96 annualized dividend and a dividend yield of 5.7%. The ex-dividend date is Wednesday, April 22nd. Clorox’s payout ratio is 81.05%.

Institutional Trading of Clorox

Institutional investors have recently made changes to their positions in the business. Center for Financial Planning Inc. acquired a new position in Clorox in the third quarter valued at about $25,000. Vermillion & White Wealth Management Group LLC acquired a new position in Clorox in the third quarter valued at about $25,000. Caitlin John LLC boosted its position in Clorox by 1,807.1% in the fourth quarter. Caitlin John LLC now owns 267 shares of the company’s stock valued at $27,000 after buying an additional 253 shares in the last quarter. True Wealth Design LLC boosted its position in Clorox by 1,020.0% in the third quarter. True Wealth Design LLC now owns 224 shares of the company’s stock valued at $28,000 after buying an additional 204 shares in the last quarter. Finally, Root Financial Partners LLC acquired a new position in Clorox in the third quarter valued at about $29,000. 78.53% of the stock is currently owned by institutional investors and hedge funds.

Clorox News Summary

Here are the key news stories impacting Clorox this week:

• Positive Sentiment: Q3 results beat on the bottom line as cost cuts and lower spending lifted non‑GAAP EPS to $1.64, above estimates, showing operational leverage despite flat sales. Read More.
• Positive Sentiment: Management is emphasizing innovation and strategic moves to drive future growth — a narrative investors may watch if execution improves. Read More.
• Neutral Sentiment: The company provided Q3 filings, an earnings call transcript and a formal press release; these sources contain details on segment trends and cost actions for modeling. Read More. • Read More.
• Negative Sentiment: Clorox trimmed FY‑2026 guidance (EPS and sales), citing weaker demand and market‑share headwinds — management’s guidance was well below consensus, which is the main catalyst for the selloff. Read More.
• Negative Sentiment: Several large brokers cut price targets and shifted to neutral/underweight after the update (Morgan Stanley, Citi, JPMorgan, Wells Fargo), increasing short‑term selling pressure. Read More. • Read More.
• Negative Sentiment: A shareholder law firm announced an investigation into possible securities‑fraud claims related to Clorox’s statements, adding regulatory/legal risk that can weigh on sentiment. Read More.
• Negative Sentiment: Shares hit new 52‑week lows and traded at much higher volumes, signaling broad repositioning by investors and momentum that could continue until clarity on sales/margin recovery arrives. Read More.

About Clorox

The Clorox Company is a leading manufacturer and marketer of consumer and professional products designed to help people care for their homes and live healthy, sustainable lives. Its portfolio spans cleaning and household products, food and beverages, water filtration systems and cat litter, serving both retail and institutional customers. The company’s flagship bleach and disinfecting products are well known in the United States and many international markets, where they help prevent the spread of germs in homes, hospitals, schools and businesses.

Clorox’s diverse brand lineup includes liquid bleach and surface cleaners, eco-friendly cleaning tools, food preservation and preparation items, charcoal grills and briquettes, specialty foods and beverages, pet care products and personal care lines.