Bigcommerce (NASDAQ:BIGC – Get Free Report) and Commerce.com (NASDAQ:CMRC – Get Free Report) are both small-cap services companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, dividends, profitability, institutional ownership, analyst recommendations and risk.
Profitability
This table compares Bigcommerce and Commerce.com’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bigcommerce | N/A | N/A | N/A |
| Commerce.com | -4.40% | 6.10% | 0.82% |
Earnings and Valuation
This table compares Bigcommerce and Commerce.com”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bigcommerce | $334.94 million | 0.74 | -$17.62 million | ($0.22) | -14.09 |
| Commerce.com | $342.35 million | 0.74 | -$19.34 million | ($0.18) | -17.22 |
Bigcommerce has higher earnings, but lower revenue than Commerce.com. Commerce.com is trading at a lower price-to-earnings ratio than Bigcommerce, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
79.2% of Bigcommerce shares are owned by institutional investors. Comparatively, 79.2% of Commerce.com shares are owned by institutional investors. 5.0% of Bigcommerce shares are owned by company insiders. Comparatively, 2.7% of Commerce.com shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Analyst Ratings
This is a summary of current recommendations and price targets for Bigcommerce and Commerce.com, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bigcommerce | 0 | 0 | 1 | 0 | 3.00 |
| Commerce.com | 3 | 1 | 2 | 0 | 1.83 |
Bigcommerce currently has a consensus target price of $11.00, suggesting a potential upside of 254.84%. Commerce.com has a consensus target price of $4.50, suggesting a potential upside of 45.16%. Given Bigcommerce’s stronger consensus rating and higher probable upside, equities analysts plainly believe Bigcommerce is more favorable than Commerce.com.
Volatility & Risk
Bigcommerce has a beta of 1.15, indicating that its stock price is 15% more volatile than the S&P 500. Comparatively, Commerce.com has a beta of 1.14, indicating that its stock price is 14% more volatile than the S&P 500.
About Bigcommerce
BigCommerce Holdings, Inc. operates a software-as-a-service platform for small businesses, mid-markets, and large enterprises in the United States, Europe, the Middle East, Africa, the Asia-Pacific, and internationally. The company’s platform provides various services for launching and scaling e-commerce operation, including store design, catalog management, hosting, checkout, order management, reporting, and pre-integrations. As of December 31, 2021, it served approximately 60,000 online stores across industries. BigCommerce Holdings, Inc. was founded in 2009 and is headquartered in Austin, Texas.
About Commerce.com
BigCommerce Holdings, Inc. operates a software-as-a-service platform for small businesses, mid-markets, and large enterprises in the United States, Europe, the Middle East, Africa, the Asia-Pacific, and internationally. The company’s platform provides various services for launching and scaling e-commerce operation, including store design, catalog management, hosting, checkout, order management, reporting, and pre-integrations. As of December 31, 2021, it served approximately 60,000 online stores across industries. BigCommerce Holdings, Inc. was founded in 2009 and is headquartered in Austin, Texas.
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