Yelp (NYSE:YELP) Price Target Raised to $26.00

Yelp (NYSE:YELP) had its price target lifted by JPMorgan Chase & Co. from $22.00 to $26.00 in a report released on Friday,Benzinga reports. JPMorgan Chase & Co. currently has a neutral rating on the local business review company’s stock.

Several other research firms have also recently commented on YELP. Morgan Stanley decreased their target price on Yelp from $30.00 to $28.00 and set an “underweight” rating for the company in a research note on Tuesday, January 13th. Zacks Research cut Yelp from a “hold” rating to a “strong sell” rating in a research note on Wednesday, April 15th. Robert W. Baird set a $28.00 target price on Yelp in a research note on Friday. Wall Street Zen cut Yelp from a “buy” rating to a “hold” rating in a research note on Saturday, February 14th. Finally, UBS Group set a $28.00 target price on Yelp in a research note on Tuesday, January 13th. One equities research analyst has rated the stock with a Buy rating, three have given a Hold rating and four have assigned a Sell rating to the stock. According to MarketBeat.com, the stock currently has a consensus rating of “Reduce” and a consensus price target of $29.38.

Yelp Price Performance

Shares of YELP opened at $27.04 on Friday. Yelp has a 1 year low of $19.60 and a 1 year high of $41.22. The company has a debt-to-equity ratio of 0.21, a current ratio of 1.74 and a quick ratio of 2.99. The company has a market capitalization of $1.61 billion, a price-to-earnings ratio of 12.35, a price-to-earnings-growth ratio of 0.68 and a beta of 0.53. The business has a 50-day moving average of $25.55 and a 200-day moving average of $27.59.

Yelp (NYSE:YELP) last issued its quarterly earnings data on Thursday, May 7th. The local business review company reported $0.30 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.26 by $0.04. Yelp had a return on equity of 20.19% and a net margin of 9.47%.The company had revenue of $361.46 million during the quarter, compared to the consensus estimate of $353.47 million. During the same period last year, the company earned $0.36 earnings per share. The firm’s revenue was up .8% compared to the same quarter last year. As a group, equities research analysts anticipate that Yelp will post 2.02 earnings per share for the current year.

Insider Buying and Selling at Yelp

In related news, CFO David A. Schwarzbach sold 7,500 shares of the stock in a transaction on Wednesday, April 15th. The stock was sold at an average price of $26.60, for a total value of $199,500.00. Following the transaction, the chief financial officer directly owned 209,300 shares in the company, valued at $5,567,380. This trade represents a 3.46% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Craig Saldanha sold 1,200 shares of Yelp stock in a transaction on Wednesday, April 1st. The shares were sold at an average price of $24.72, for a total transaction of $29,664.00. Following the completion of the sale, the insider directly owned 267,835 shares of the company’s stock, valued at approximately $6,620,881.20. The trade was a 0.45% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 28,864 shares of company stock valued at $723,573. Company insiders own 8.30% of the company’s stock.

Institutional Inflows and Outflows

A number of large investors have recently made changes to their positions in the business. Dimensional Fund Advisors LP lifted its stake in shares of Yelp by 20.5% in the first quarter. Dimensional Fund Advisors LP now owns 2,683,927 shares of the local business review company’s stock valued at $66,402,000 after buying an additional 457,261 shares in the last quarter. LSV Asset Management lifted its stake in shares of Yelp by 11.6% in the fourth quarter. LSV Asset Management now owns 2,682,238 shares of the local business review company’s stock valued at $81,513,000 after buying an additional 279,300 shares in the last quarter. Arrowstreet Capital Limited Partnership lifted its stake in shares of Yelp by 8.3% in the third quarter. Arrowstreet Capital Limited Partnership now owns 1,976,150 shares of the local business review company’s stock valued at $61,656,000 after buying an additional 151,354 shares in the last quarter. Ameriprise Financial Inc. lifted its stake in shares of Yelp by 7.0% in the second quarter. Ameriprise Financial Inc. now owns 1,501,764 shares of the local business review company’s stock valued at $51,458,000 after buying an additional 98,303 shares in the last quarter. Finally, River Road Asset Management LLC lifted its stake in shares of Yelp by 1.4% in the fourth quarter. River Road Asset Management LLC now owns 1,161,711 shares of the local business review company’s stock valued at $35,304,000 after buying an additional 15,849 shares in the last quarter. 90.11% of the stock is owned by institutional investors.

Trending Headlines about Yelp

Here are the key news stories impacting Yelp this week:

• Positive Sentiment: Yelp beat Q1 expectations, reporting $0.30 EPS versus $0.26 expected and $361.46 million in revenue versus $353.47 million estimated, helped by stronger other revenue and broader adoption of its Assistant tools. Article Title
• Positive Sentiment: Yelp said it is advancing its AI transformation, which may support future product improvements and monetization if adoption continues. Article Title
• Neutral Sentiment: JPMorgan raised its price target on Yelp to $26 from $22 but kept a neutral rating, suggesting the stock may still have limited upside from current levels. Article Title
• Neutral Sentiment: The company’s Q1 earnings call transcript and related coverage indicate investors are focusing on whether revenue growth can outpace expense pressure in coming quarters. Article Title
• Negative Sentiment: Despite the earnings beat, Q1 EPS declined from a year ago and costs rose, which may be pressuring sentiment around profitability. Article Title
• Negative Sentiment: Yelp’s FY2026 revenue guidance appears roughly in line with consensus, but the lack of a clearly stronger outlook may be limiting enthusiasm for the stock. Article Title

About Yelp

Yelp is a digital platform that connects consumers with local businesses through user-generated reviews, ratings and multimedia content. The company’s flagship offerings include the Yelp website and mobile applications for iOS and Android, where users can search for and discover restaurants, shops, service providers and other points of interest. In addition to crowd-sourced reviews and photographs, Yelp provides business profile pages featuring hours, contact information, menus and direct messaging capabilities.

Yelp generates revenue primarily through advertising services sold to small and medium-sized enterprises.