HORAN Wealth LLC Increases Stock Position in Netflix, Inc. $NFLX

HORAN Wealth LLC boosted its stake in Netflix, Inc. (NASDAQ:NFLX) by 912.3% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 6,580 shares of the Internet television network’s stock after purchasing an additional 5,930 shares during the period. HORAN Wealth LLC’s holdings in Netflix were worth $617,000 at the end of the most recent quarter.

Other large investors have also added to or reduced their stakes in the company. Imprint Wealth LLC bought a new stake in Netflix in the 3rd quarter worth approximately $25,000. Bare Financial Services Inc grew its position in Netflix by 93.3% in the 3rd quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock worth $35,000 after purchasing an additional 14 shares during the period. Horizon Financial Services LLC grew its position in Netflix by 480.0% in the 3rd quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock worth $35,000 after purchasing an additional 24 shares during the period. Redmont Wealth Advisors LLC bought a new stake in Netflix in the 3rd quarter worth approximately $36,000. Finally, Marquette Asset Management LLC bought a new stake in Netflix in the 3rd quarter worth approximately $44,000. Institutional investors own 80.93% of the company’s stock.

Analysts Set New Price Targets

A number of research firms have commented on NFLX. Loop Capital set a $104.00 target price on shares of Netflix in a research report on Tuesday, January 27th. Jefferies Financial Group cut their price objective on shares of Netflix from $134.00 to $128.00 and set a “buy” rating for the company in a research report on Friday, April 17th. President Capital boosted their price objective on shares of Netflix from $133.00 to $134.00 and gave the company a “buy” rating in a research report on Tuesday, March 31st. Arete Research raised shares of Netflix from a “neutral” rating to a “buy” rating in a research report on Friday, February 27th. Finally, Erste Group Bank downgraded shares of Netflix from a “buy” rating to a “hold” rating in a research report on Monday, April 27th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating and fifteen have given a Hold rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average target price of $114.82.

Insider Activity at Netflix

In related news, CFO Spencer Adam Neumann sold 57,260 shares of Netflix stock in a transaction on Friday, February 27th. The shares were sold at an average price of $95.50, for a total transaction of $5,468,330.00. Following the transaction, the chief financial officer owned 73,787 shares in the company, valued at approximately $7,046,658.50. The trade was a 43.69% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, insider David A. Hyman sold 5,722 shares of Netflix stock in a transaction on Tuesday, May 5th. The shares were sold at an average price of $88.08, for a total transaction of $503,993.76. Following the transaction, the insider owned 316,100 shares in the company, valued at approximately $27,842,088. This trade represents a 1.78% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 1,422,769 shares of company stock worth $135,144,073 in the last 90 days. Company insiders own 1.37% of the company’s stock.

Netflix Stock Down 2.3%

NFLX opened at $85.45 on Tuesday. The company has a debt-to-equity ratio of 0.43, a quick ratio of 1.41 and a current ratio of 1.41. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12. The firm’s fifty day moving average is $95.55 and its 200 day moving average is $95.62. The stock has a market cap of $359.81 billion, a price-to-earnings ratio of 27.60, a price-to-earnings-growth ratio of 1.11 and a beta of 1.55.

Netflix (NASDAQ:NFLX) last released its earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, beating analysts’ consensus estimates of $0.76 by $0.47. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The company had revenue of $12.25 billion for the quarter, compared to analysts’ expectations of $12.17 billion. During the same quarter in the previous year, the company earned $6.61 EPS. Netflix’s revenue for the quarter was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. On average, sell-side analysts forecast that Netflix, Inc. will post 3.6 earnings per share for the current fiscal year.

Netflix News Roundup

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix raised prices on its ad-free standard plan, which could lift average revenue per user and support profitability as streaming services push harder to monetize heavy viewing. With Netflix new ad-free standard plan at $20, streaming’s tipping point into old TV is getting closer
• Positive Sentiment: Netflix continues to benefit from high-profile original content and promotional events, including “The Roast of Kevin Hart,” which helps keep the platform in the entertainment conversation. Tom Brady Hits On Kevin Hart’s Wife During Netflix is a Joke Roast – TMZ
• Neutral Sentiment: Netflix was mentioned in broader media-industry coverage around TV upfronts and ad spending, but the article was more about sector trends than a company-specific catalyst. At TV upfronts, AI is in and corporate shuffles are reshaping the line-up
• Negative Sentiment: Texas Attorney General Ken Paxton filed a lawsuit accusing Netflix of spying on users, collecting data without consent, and designing its platform to be addictive, creating headline risk and potential legal costs. Netflix sued by Texas for allegedly spying on consumers
• Negative Sentiment: Another report highlighted alleged data collection of children without consent, reinforcing investor concerns about regulation and privacy-related liabilities. Texas Sues Netflix for Alleged Data Collection of Children Without Consent
• Negative Sentiment: Netflix also saw insider-selling coverage, with the CFO selling shares, which can add to bearish sentiment even if it is not necessarily a fundamental red flag. Insider Selling: Netflix (NASDAQ:NFLX) CFO Sells $823,054.35 in Stock

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.