Financial Analysis: Viking (NYSE:VIK) vs. TIX (OTCMKTS:TIXC)

Viking (NYSE:VIK) and TIX (OTCMKTS:TIXC) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, valuation, dividends, institutional ownership, profitability, earnings and risk.

Institutional and Insider Ownership

98.8% of Viking shares are owned by institutional investors. 37.5% of TIX shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Viking and TIX, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viking	2	3	11	0	2.56
TIX	0	0	0	0	0.00

Viking presently has a consensus price target of $84.29, suggesting a potential upside of 2.50%. Given Viking’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Viking is more favorable than TIX.

Valuation and Earnings

This table compares Viking and TIX”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viking	$6.50 billion	5.64	$1.15 billion	$2.57	32.00
TIX	N/A	N/A	N/A	N/A	N/A

Viking has higher revenue and earnings than TIX.

Profitability

This table compares Viking and TIX’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Viking	17.65%	240.75%	10.23%
TIX	N/A	N/A	N/A

Summary

Viking beats TIX on 8 of the 9 factors compared between the two stocks.

About Viking

Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.

About TIX

Tix Corporation, through its subsidiary, operates as an entertainment company in the United States and internationally. The company provides discount ticketing and discount dinner reservations services. It offers discount tickets under short-term, exclusive, and nonexclusive agreements in Las Vegas at a discount of up to 50 percent for same day shows, concerts, attractions, and tours, as well as discount dining and shopping offers. As of March 19, 2020, the company operated nine discount ticket stores in Las Vegas under its Tix4Tonight marquee; and tix4tonight.com, an online ticket sales site. In addition, it provides online booking services for shows, concerts, tours, attractions, and other entertainment and leisure activities. The company was formerly known as Cinema Ride, Inc. and changed its name to Tix Corporation in March 2005. Tix Corporation was founded in 1993 and is headquartered in Studio City, California. On August 24, 2021, Tix Corporation, along with its affiliate, filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the District of Nevada. The plan was later approved as Chapter 11 liquidation on February 7, 2022.