Analysts Set Ulta Beauty Inc. (NASDAQ:ULTA) Price Target at $687.95

Ulta Beauty Inc. (NASDAQ:ULTA) has been given an average recommendation of “Moderate Buy” by the twenty-seven brokerages that are covering the firm, MarketBeat reports. One equities research analyst has rated the stock with a sell recommendation, six have given a hold recommendation, nineteen have given a buy recommendation and one has given a strong buy recommendation to the company. The average 12-month price objective among brokers that have covered the stock in the last year is $687.9524.

ULTA has been the subject of a number of analyst reports. Wedbush initiated coverage on shares of Ulta Beauty in a research note on Monday, April 20th. They issued an “outperform” rating for the company. Bank of America upgraded shares of Ulta Beauty from a “neutral” rating to a “buy” rating and set a $685.00 price objective for the company in a research note on Tuesday, May 5th. William Blair restated a “market perform” rating on shares of Ulta Beauty in a research note on Monday, March 9th. Raymond James Financial restated a “strong-buy” rating on shares of Ulta Beauty in a research note on Tuesday, March 10th. Finally, JPMorgan Chase & Co. reduced their price objective on shares of Ulta Beauty from $800.00 to $750.00 and set an “overweight” rating for the company in a research note on Friday, March 13th.

Ulta Beauty Trading Up 0.2%

Shares of NASDAQ:ULTA opened at $516.04 on Wednesday. The stock has a market capitalization of $22.48 billion, a PE ratio of 20.13, a P/E/G ratio of 1.79 and a beta of 0.89. Ulta Beauty has a 1 year low of $410.62 and a 1 year high of $714.97. The firm has a fifty day moving average price of $526.16 and a 200 day moving average price of $586.13.

Ulta Beauty (NASDAQ:ULTA) last issued its quarterly earnings data on Thursday, March 12th. The specialty retailer reported $8.01 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $7.93 by $0.08. The firm had revenue of $3.90 billion during the quarter, compared to analysts’ expectations of $3.81 billion. Ulta Beauty had a net margin of 9.31% and a return on equity of 43.56%. Ulta Beauty’s revenue for the quarter was up 11.8% on a year-over-year basis. During the same period in the prior year, the company posted $8.46 earnings per share. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. On average, sell-side analysts forecast that Ulta Beauty will post 28.47 earnings per share for the current fiscal year.

Insider Buying and Selling at Ulta Beauty

In other news, Director George R. Mrkonic, Jr. sold 452 shares of the business’s stock in a transaction on Tuesday, April 7th. The shares were sold at an average price of $539.29, for a total value of $243,759.08. Following the completion of the sale, the director directly owned 2,383 shares in the company, valued at approximately $1,285,128.07. The trade was a 15.94% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Insiders own 0.17% of the company’s stock.

Institutional Trading of Ulta Beauty

A number of institutional investors and hedge funds have recently modified their holdings of the company. Optimize Financial Inc lifted its stake in shares of Ulta Beauty by 1.4% in the fourth quarter. Optimize Financial Inc now owns 1,176 shares of the specialty retailer’s stock worth $711,000 after buying an additional 16 shares during the last quarter. MassMutual Private Wealth & Trust FSB raised its stake in Ulta Beauty by 6.9% during the 4th quarter. MassMutual Private Wealth & Trust FSB now owns 265 shares of the specialty retailer’s stock valued at $160,000 after purchasing an additional 17 shares during the last quarter. Sound Income Strategies LLC raised its stake in Ulta Beauty by 13.1% during the 4th quarter. Sound Income Strategies LLC now owns 147 shares of the specialty retailer’s stock valued at $98,000 after purchasing an additional 17 shares during the last quarter. Legacy Advisors LLC raised its stake in Ulta Beauty by 1.2% during the 4th quarter. Legacy Advisors LLC now owns 1,543 shares of the specialty retailer’s stock valued at $934,000 after purchasing an additional 18 shares during the last quarter. Finally, Root Financial Partners LLC raised its stake in Ulta Beauty by 12.1% during the 1st quarter. Root Financial Partners LLC now owns 167 shares of the specialty retailer’s stock valued at $87,000 after purchasing an additional 18 shares during the last quarter. 90.39% of the stock is currently owned by institutional investors and hedge funds.

Ulta Beauty Company Profile

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.