Madison Wealth Partners Inc boosted its position in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 924.7% in the fourth quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 9,099 shares of the Internet television network’s stock after purchasing an additional 8,211 shares during the period. Madison Wealth Partners Inc’s holdings in Netflix were worth $853,000 at the end of the most recent quarter.
A number of other institutional investors and hedge funds have also bought and sold shares of NFLX. Vanguard Group Inc. increased its position in Netflix by 0.4% in the 3rd quarter. Vanguard Group Inc. now owns 38,521,322 shares of the Internet television network’s stock valued at $46,183,983,000 after acquiring an additional 142,238 shares during the period. Checchi Capital Advisers LLC increased its stake in shares of Netflix by 875.7% in the fourth quarter. Checchi Capital Advisers LLC now owns 31,143 shares of the Internet television network’s stock valued at $2,920,000 after buying an additional 27,951 shares during the period. Contravisory Investment Management Inc. increased its stake in shares of Netflix by 837.2% in the fourth quarter. Contravisory Investment Management Inc. now owns 111,380 shares of the Internet television network’s stock valued at $10,443,000 after buying an additional 99,496 shares during the period. BNC Wealth Management LLC increased its stake in shares of Netflix by 991.3% in the fourth quarter. BNC Wealth Management LLC now owns 41,229 shares of the Internet television network’s stock valued at $3,866,000 after buying an additional 37,451 shares during the period. Finally, Crew Capital Management Ltd increased its stake in shares of Netflix by 1,021.9% in the fourth quarter. Crew Capital Management Ltd now owns 9,031 shares of the Internet television network’s stock valued at $847,000 after buying an additional 8,226 shares during the period. Institutional investors and hedge funds own 80.93% of the company’s stock.
Netflix Trading Down 0.4%
NASDAQ NFLX opened at $86.02 on Friday. The business has a 50 day simple moving average of $93.12 and a 200 day simple moving average of $93.26. Netflix, Inc. has a one year low of $75.01 and a one year high of $134.12. The stock has a market capitalization of $362.21 billion, a P/E ratio of 27.78, a P/E/G ratio of 1.10 and a beta of 1.55. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.41.
Insiders Place Their Bets
In other Netflix news, CEO Gregory K. Peters sold 27,312 shares of the firm’s stock in a transaction on Thursday, May 7th. The shares were sold at an average price of $88.69, for a total value of $2,422,301.28. Following the completion of the sale, the chief executive officer directly owned 120,931 shares in the company, valued at approximately $10,725,370.39. This trade represents a 18.42% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CEO Theodore A. Sarandos sold 27,312 shares of the firm’s stock in a transaction on Tuesday, May 5th. The stock was sold at an average price of $87.97, for a total transaction of $2,402,636.64. Following the completion of the sale, the chief executive officer owned 284,804 shares of the company’s stock, valued at $25,054,207.88. The trade was a 8.75% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders sold 1,365,509 shares of company stock valued at $129,675,743. 1.24% of the stock is currently owned by corporate insiders.
Netflix News Summary
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Multiple reports say Netflix’s ad business is gaining traction, with 2026 ad revenue projected near $3 billion as new formats, live events, and ad-tech tools expand monetization. Netflix’s Ad Business Expansion Continues: More Upside Ahead?
- Positive Sentiment: Netflix reportedly acquired Ben Affleck’s AI startup InterPositive, which could automate parts of filmmaking and lower production costs, supporting margins over time. Netflix Buys Affleck AI Startup InterPositive To Reshape Content Economics
- Positive Sentiment: Several commentary pieces argue Netflix is a buying opportunity, citing upside from ad-tier growth and improving free cash flow, with some analysts reiterating bullish ratings and higher price targets. 3 Reasons to Buy Netflix Stock in June
- Neutral Sentiment: Other articles highlight Netflix as a laggard versus entertainment peers, suggesting the stock may need execution to catch up rather than already reflecting a clear fundamental breakout. How Is Netflix’s Stock Performance Compared to Other Entertainment Stocks?
- Neutral Sentiment: Coverage linking Netflix to streaming perks and broader media/advertising themes is supportive but not a direct company-specific catalyst. Best credit cards with streaming perks for June 2026: Save on Netflix, Hulu, and more
Analysts Set New Price Targets
Several equities research analysts have recently weighed in on NFLX shares. Evercore started coverage on Netflix in a research note on Friday, February 27th. They issued an “outperform” rating and a $115.00 price target for the company. TD Cowen reiterated a “buy” rating on shares of Netflix in a research report on Thursday, May 14th. New Street Research increased their price objective on shares of Netflix from $96.00 to $102.00 in a research report on Friday, April 17th. Wedbush reiterated an “outperform” rating and set a $118.00 price objective on shares of Netflix in a research report on Thursday, April 16th. Finally, Citizens Jmp reiterated a “market perform” rating on shares of Netflix in a research report on Wednesday, April 15th. Two research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and sixteen have given a Hold rating to the stock. According to data from MarketBeat.com, Netflix currently has an average rating of “Moderate Buy” and a consensus target price of $114.82.
View Our Latest Analysis on Netflix
Netflix Company Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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