Fluent (NASDAQ:FLNT – Get Free Report) and Stran & Company, Inc. (NASDAQ:SWAG – Get Free Report) are both small-cap business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, valuation, institutional ownership, profitability, earnings and dividends.
Institutional & Insider Ownership
23.3% of Fluent shares are owned by institutional investors. Comparatively, 56.4% of Stran & Company, Inc. shares are owned by institutional investors. 38.4% of Fluent shares are owned by company insiders. Comparatively, 49.6% of Stran & Company, Inc. shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Volatility & Risk
Fluent has a beta of 0.89, suggesting that its stock price is 11% less volatile than the S&P 500. Comparatively, Stran & Company, Inc. has a beta of 1.99, suggesting that its stock price is 99% more volatile than the S&P 500.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Fluent | $208.76 million | 0.29 | -$27.17 million | ($0.87) | -2.32 |
| Stran & Company, Inc. | $116.19 million | 0.34 | -$750,000.00 | $0.01 | 212.00 |
Stran & Company, Inc. has lower revenue, but higher earnings than Fluent. Fluent is trading at a lower price-to-earnings ratio than Stran & Company, Inc., indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Fluent and Stran & Company, Inc.’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Fluent | -12.22% | -132.41% | -30.65% |
| Stran & Company, Inc. | 0.33% | 1.26% | 0.73% |
Analyst Recommendations
This is a breakdown of current ratings and recommmendations for Fluent and Stran & Company, Inc., as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Fluent | 0 | 1 | 1 | 0 | 2.50 |
| Stran & Company, Inc. | 1 | 0 | 0 | 0 | 1.00 |
Fluent currently has a consensus target price of $4.25, indicating a potential upside of 110.40%. Given Fluent’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Fluent is more favorable than Stran & Company, Inc..
Summary
Stran & Company, Inc. beats Fluent on 10 of the 14 factors compared between the two stocks.
About Fluent
Fluent, Inc. provides data-driven digital marketing services in the United States and internationally. The company operates through Fluent and All Other segments. It offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. The company also delivers data and performance-based marketing executions to various consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.
About Stran & Company, Inc.
Stran & Co., Inc. engages in the provision of promotional marketing and branded merchandise services. It offers promotional product, custom manufacturing, custom packaging, warehousing, and program management. The company was founded by Andrew Shape and Andrew Stranberg in 1994 and is headquartered in Quincy, MA.
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