Robert W. Baird Lowers Ulta Beauty (NASDAQ:ULTA) Price Target to $700.00

Ulta Beauty (NASDAQ:ULTA) had its price target decreased by stock analysts at Robert W. Baird from $730.00 to $700.00 in a research note issued to investors on Wednesday,Benzinga reports. The brokerage currently has an “outperform” rating on the specialty retailer’s stock. Robert W. Baird’s target price points to a potential upside of 47.27% from the company’s previous close.

Several other research firms have also commented on ULTA. The Goldman Sachs Group reaffirmed a “buy” rating and set a $652.00 target price on shares of Ulta Beauty in a report on Wednesday. Loop Capital reissued a “hold” rating on shares of Ulta Beauty in a research note on Wednesday. Bank of America upgraded shares of Ulta Beauty from a “neutral” rating to a “buy” rating and set a $685.00 price target on the stock in a report on Tuesday, May 5th. William Blair reaffirmed a “market perform” rating on shares of Ulta Beauty in a research note on Monday, March 9th. Finally, Raymond James Financial reissued a “strong-buy” rating on shares of Ulta Beauty in a research note on Tuesday, March 10th. One analyst has rated the stock with a Strong Buy rating, nineteen have given a Buy rating, six have given a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $679.05.

Ulta Beauty Trading Down 4.0%

Shares of ULTA opened at $475.32 on Wednesday. Ulta Beauty has a 12-month low of $452.00 and a 12-month high of $714.97. The company has a market cap of $20.70 billion, a PE ratio of 18.70, a price-to-earnings-growth ratio of 1.63 and a beta of 0.86. The stock has a 50-day moving average price of $525.01 and a 200-day moving average price of $585.92.

Ulta Beauty (NASDAQ:ULTA) last announced its earnings results on Tuesday, June 2nd. The specialty retailer reported $7.74 earnings per share for the quarter, beating analysts’ consensus estimates of $6.89 by $0.85. The business had revenue of $3.16 billion for the quarter, compared to the consensus estimate of $3.12 billion. Ulta Beauty had a net margin of 9.31% and a return on equity of 43.56%. Ulta Beauty’s quarterly revenue was up 11.1% on a year-over-year basis. During the same period last year, the firm posted $6.70 earnings per share. Ulta Beauty has set its FY 2026 guidance at 28.360-28.800 EPS. As a group, analysts predict that Ulta Beauty will post 28.49 earnings per share for the current year.

Insider Buying and Selling

In other news, Director George R. Mrkonic, Jr. sold 452 shares of the stock in a transaction on Tuesday, April 7th. The stock was sold at an average price of $539.29, for a total value of $243,759.08. Following the sale, the director directly owned 2,383 shares of the company’s stock, valued at approximately $1,285,128.07. This represents a 15.94% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Company insiders own 0.39% of the company’s stock.

Institutional Inflows and Outflows

Several large investors have recently bought and sold shares of ULTA. Fideuram Asset Management Ireland dac purchased a new position in Ulta Beauty in the 4th quarter worth approximately $25,000. Hilton Head Capital Partners LLC raised its stake in shares of Ulta Beauty by 860.0% in the first quarter. Hilton Head Capital Partners LLC now owns 48 shares of the specialty retailer’s stock worth $25,000 after purchasing an additional 43 shares during the last quarter. Strengthening Families & Communities LLC boosted its position in shares of Ulta Beauty by 4,200.0% during the fourth quarter. Strengthening Families & Communities LLC now owns 43 shares of the specialty retailer’s stock valued at $26,000 after buying an additional 42 shares during the last quarter. Ascentis Independent Advisors bought a new stake in Ulta Beauty in the 1st quarter worth about $29,000. Finally, Nalls Sherbakoff Group LLC bought a new position in Ulta Beauty during the 4th quarter valued at about $30,000. 90.39% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting Ulta Beauty

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Ulta delivered a big Q1 earnings beat, posting $7.74 EPS versus expectations and $3.16 billion in revenue, while sales rose 11.1% year over year. Ulta Beauty Announces First Quarter Fiscal 2026 Results and Updates Fiscal 2026 Guidance
• Positive Sentiment: The company raised fiscal 2026 guidance, including EPS of $28.36-$28.80 and revenue of $13.1 billion-$13.3 billion, signaling management sees momentum continuing. Ulta Beauty raises annual profit forecast on higher-priced product demand
• Positive Sentiment: Comparable sales grew 5.3%, helped by broad-based demand across channels and categories, which suggests Ulta is still gaining share despite a cautious consumer backdrop. Ulta shares pop as beauty retailer beats Wall Street expectations and hikes earnings outlook
• Positive Sentiment: Management also highlighted stronger margins, lower inventory-related losses, and a larger buyback target, all of which support earnings quality and capital returns. ULTA Q1 Earnings Call Highlights Share Gains, Discipline
• Neutral Sentiment: Ulta also announced plans for a new Times Square flagship store, a long-term brand visibility move that is not likely to affect near-term results much. Ulta Beauty’s Heading to Times Square

Ulta Beauty Company Profile

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.