Mcrae Capital Management Inc. Purchases 8,280 Shares of Salesforce Inc. $CRM

Mcrae Capital Management Inc. boosted its position in Salesforce Inc. (NYSE:CRM) by 15.5% in the fourth quarter, HoldingsChannel.com reports. The institutional investor owned 61,852 shares of the CRM provider’s stock after acquiring an additional 8,280 shares during the quarter. Salesforce comprises approximately 3.3% of Mcrae Capital Management Inc.’s portfolio, making the stock its 11th largest holding. Mcrae Capital Management Inc.’s holdings in Salesforce were worth $16,385,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors have also recently added to or reduced their stakes in the company. Board of the Pension Protection Fund bought a new stake in Salesforce during the 4th quarter worth approximately $26,000. Key Capital Management INC bought a new stake in Salesforce during the 4th quarter worth approximately $26,000. Legacy Bridge LLC bought a new stake in Salesforce during the 4th quarter worth approximately $27,000. Texas Capital Bancshares Inc TX bought a new stake in Salesforce during the 3rd quarter worth approximately $28,000. Finally, Dogwood Wealth Management LLC increased its holdings in Salesforce by 285.7% during the 4th quarter. Dogwood Wealth Management LLC now owns 108 shares of the CRM provider’s stock worth $29,000 after purchasing an additional 80 shares in the last quarter. 80.43% of the stock is owned by institutional investors.

Insider Activity at Salesforce

In other Salesforce news, Director David Blair Kirk bought 2,570 shares of Salesforce stock in a transaction dated Wednesday, March 18th. The stock was bought at an average cost of $194.62 per share, with a total value of $500,173.40. Following the completion of the acquisition, the director directly owned 13,689 shares in the company, valued at approximately $2,664,153.18. The trade was a 23.11% increase in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink. Also, Director Laura Alber acquired 2,571 shares of the company’s stock in a transaction that occurred on Thursday, March 19th. The stock was purchased at an average price of $194.58 per share, for a total transaction of $500,265.18. Following the purchase, the director owned 9,530 shares of the company’s stock, valued at $1,854,347.40. The trade was a 36.94% increase in their position. The disclosure for this purchase is available in the SEC filing. Corporate insiders own 3.50% of the company’s stock.

Salesforce Stock Performance

CRM stock opened at $190.96 on Thursday. The firm has a market cap of $156.39 billion, a PE ratio of 22.10, a P/E/G ratio of 1.31 and a beta of 1.16. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. The business has a 50 day moving average of $181.09 and a 200-day moving average of $209.45. Salesforce Inc. has a 12-month low of $163.52 and a 12-month high of $276.80.

Salesforce (NYSE:CRM) last released its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.13 by $0.75. The company had revenue of $11.13 billion during the quarter, compared to analyst estimates of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.Salesforce’s quarterly revenue was up 13.3% on a year-over-year basis. During the same period in the prior year, the company posted $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, sell-side analysts expect that Salesforce Inc. will post 9.83 earnings per share for the current year.

Salesforce declared that its board has approved a stock repurchase plan on Monday, March 16th that permits the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization permits the CRM provider to buy up to 14.1% of its stock through open market purchases. Stock repurchase plans are typically an indication that the company’s management believes its shares are undervalued.

Salesforce Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th will be issued a $0.44 dividend. The ex-dividend date of this dividend is Thursday, June 11th. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. Salesforce’s dividend payout ratio is currently 20.37%.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce’s Agentforce annual recurring revenue reportedly topped $1 billion and reached about $1.2 billion in Q1, up 205% year over year, reinforcing the view that the company’s AI automation push is gaining real traction and could drive future growth. Salesforce’s Agentforce ARR Tops $1B: Can It Fuel More Growth for CRM?
• Positive Sentiment: Analyst and market commentary remains constructive, with reports noting a potential catch-up rally, bullish technical reversal signals, and endorsements from firms such as TD Cowen and KeyBanc despite some target-price trimming. Salesforce: Catch-Up Rally Will Continue; Bookings Rebound Expected In H2
• Positive Sentiment: Salesforce is also being highlighted as a value and cash-flow name, which can support investor demand if the market continues rotating toward profitable software names. Here’s Why Salesforce (CRM) is a Strong Value Stock
• Neutral Sentiment: Salesforce updated investors at the Bank of America Global Technology Conference, but the transcript itself did not include a clear new catalyst in the items provided. Salesforce, Inc. (CRM) Presents at Bank of America 2026 Global Technology Conference Transcript
• Negative Sentiment: Some coverage remains cautious, including commentary that the recent rebound may be running into technical resistance and that more downside could follow if momentum fades. Is This The Top For Salesforce?
• Negative Sentiment: DA Davidson reportedly cut its price target following Q1 results, reflecting lingering skepticism from some analysts even after the earnings beat. DA Davidson Cuts PT on Salesforce, Inc. (CRM) Following Q1 Results

Analyst Upgrades and Downgrades

A number of analysts have commented on CRM shares. Truist Financial set a $280.00 price objective on Salesforce in a report on Thursday, February 26th. B. Riley Financial boosted their price objective on Salesforce from $205.00 to $240.00 and gave the stock a “buy” rating in a report on Thursday, May 28th. DA Davidson decreased their price objective on Salesforce from $200.00 to $175.00 and set a “neutral” rating for the company in a report on Thursday, May 28th. Canaccord Genuity Group decreased their price objective on Salesforce from $250.00 to $225.00 and set a “buy” rating for the company in a report on Thursday, May 28th. Finally, Citigroup reissued a “market outperform” rating on shares of Salesforce in a report on Thursday, May 28th. One investment analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, nine have issued a Hold rating and three have assigned a Sell rating to the stock. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average price target of $257.97.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.