Harley-Davidson (NYSE:HOG) versus Envirotech Vehicles (NASDAQ:EVTV) Critical Review

Envirotech Vehicles (NASDAQ:EVTV) and Harley-Davidson (NYSE:HOG) are both auto/tires/trucks companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, valuation, profitability, analyst recommendations, institutional ownership, risk and dividends.

Insider & Institutional Ownership

5.7% of Envirotech Vehicles shares are owned by institutional investors. Comparatively, 85.1% of Harley-Davidson shares are owned by institutional investors. 17.8% of Envirotech Vehicles shares are owned by insiders. Comparatively, 1.0% of Harley-Davidson shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Volatility & Risk

Envirotech Vehicles has a beta of 0.82, suggesting that its stock price is 18% less volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.26, suggesting that its stock price is 26% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent recommendations for Envirotech Vehicles and Harley-Davidson, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Envirotech Vehicles	1	0	0	0	1.00
Harley-Davidson	3	4	2	1	2.10

Harley-Davidson has a consensus price target of $24.22, indicating a potential downside of 1.18%. Given Harley-Davidson’s stronger consensus rating and higher possible upside, analysts plainly believe Harley-Davidson is more favorable than Envirotech Vehicles.

Profitability

This table compares Envirotech Vehicles and Harley-Davidson’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Envirotech Vehicles	-382.71%	-1,284.22%	-181.53%
Harley-Davidson	5.68%	7.03%	2.43%

Valuation and Earnings

This table compares Envirotech Vehicles and Harley-Davidson”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Envirotech Vehicles	$5.94 million	3.90	-$39.13 million	($6.45)	-0.28
Harley-Davidson	$4.47 billion	0.58	$338.74 million	$1.76	13.93

Harley-Davidson has higher revenue and earnings than Envirotech Vehicles. Envirotech Vehicles is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.

Summary

Harley-Davidson beats Envirotech Vehicles on 13 of the 15 factors compared between the two stocks.

About Envirotech Vehicles

Envirotech Vehicles, Inc. manufactures and provides zero-emission electric vehicles in the United States. It offers Class 2 through logistics vans; class 4 through urban trucks, school buses, electric forklifts, street sweepers, neighborhood electric vehicles, and right-hand drive vans and urban trucks. The company also offers vehicle maintenance and safety inspection services. It serves commercial and last-mile fleets, school districts, public and private transportation service companies, and colleges and universities. The company was formerly known as ADOMANI, Inc. and changed its name to Envirotech Vehicles, Inc. in May 2021. Envirotech Vehicles, Inc. is headquartered in Osceola, Arkansas.

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.