Zeta Global (NYSE:ZETA) Shares Gap Up – Here’s What Happened

Shares of Zeta Global Holdings Corp. (NYSE:ZETA) gapped up prior to trading on Tuesday . The stock had previously closed at $18.47, but opened at $19.52. Zeta Global shares last traded at $19.8480, with a volume of 4,448,091 shares trading hands.

Wall Street Analyst Weigh In

A number of research firms have commented on ZETA. Royal Bank Of Canada raised their price objective on Zeta Global from $27.00 to $29.00 and gave the stock an “outperform” rating in a research note on Friday, May 1st. KeyCorp raised Zeta Global from a “sector weight” rating to an “overweight” rating and set a $22.00 target price on the stock in a report on Tuesday, April 28th. Bank of America began coverage on Zeta Global in a research report on Tuesday, May 19th. They issued a “buy” rating and a $24.00 price target on the stock. DA Davidson boosted their price target on Zeta Global from $29.00 to $30.00 and gave the company a “buy” rating in a research note on Thursday, February 26th. Finally, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Zeta Global in a research report on Monday, April 20th. Ten research analysts have rated the stock with a Buy rating, three have issued a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, Zeta Global currently has a consensus rating of “Moderate Buy” and a consensus price target of $27.83.

Zeta Global Stock Up 6.5%

The firm has a 50 day simple moving average of $18.85 and a two-hundred day simple moving average of $18.56. The stock has a market capitalization of $4.90 billion, a P/E ratio of -179.46, a PEG ratio of 2.94 and a beta of 1.34. The company has a quick ratio of 2.07, a current ratio of 2.07 and a debt-to-equity ratio of 0.22.

Insider Buying and Selling at Zeta Global

In related news, Director Jeanine Silberblatt sold 7,500 shares of the firm’s stock in a transaction dated Friday, June 12th. The stock was sold at an average price of $19.89, for a total value of $149,175.00. Following the sale, the director directly owned 50,350 shares of the company’s stock, valued at $1,001,461.50. This trade represents a 12.96% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link. 10.74% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently made changes to their positions in the stock. Cornerstone Planning Group LLC grew its holdings in shares of Zeta Global by 3,150.0% during the 4th quarter. Cornerstone Planning Group LLC now owns 1,300 shares of the company’s stock valued at $26,000 after purchasing an additional 1,260 shares during the last quarter. DV Equities LLC acquired a new stake in Zeta Global in the fourth quarter valued at approximately $29,000. Binnacle Investments Inc bought a new stake in shares of Zeta Global during the third quarter worth $30,000. United Community Bank bought a new stake in shares of Zeta Global during the fourth quarter worth $31,000. Finally, EverSource Wealth Advisors LLC increased its holdings in shares of Zeta Global by 204.1% during the first quarter. EverSource Wealth Advisors LLC now owns 2,095 shares of the company’s stock worth $33,000 after buying an additional 1,406 shares in the last quarter. Institutional investors own 87.75% of the company’s stock.

About Zeta Global

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.