Eugene Nonko Sells 6,667 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) Director Eugene Nonko sold 6,667 shares of MediaAlpha stock in a transaction on Wednesday, June 24th. The shares were sold at an average price of $10.47, for a total transaction of $69,803.49. Following the transaction, the director owned 1,187,271 shares in the company, valued at $12,430,727.37. The trade was a 0.56% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

• On Wednesday, June 24th, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The shares were sold at an average price of $10.46, for a total value of $11,160.82.
• On Monday, June 22nd, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The shares were sold at an average price of $10.15, for a total value of $67,670.05.
• On Monday, June 22nd, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $10,670.00.
• On Wednesday, June 17th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The stock was sold at an average price of $10.01, for a total value of $66,736.67.
• On Wednesday, June 17th, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $10,670.00.
• On Tuesday, June 16th, Eugene Nonko sold 13,334 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $133,340.00.
• On Tuesday, June 16th, Eugene Nonko sold 2,134 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $21,340.00.
• On Wednesday, June 10th, Eugene Nonko sold 20,001 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $200,010.00.
• On Wednesday, June 10th, Eugene Nonko sold 3,201 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $32,010.00.
• On Wednesday, April 29th, Eugene Nonko sold 26,888 shares of MediaAlpha stock. The shares were sold at an average price of $10.01, for a total transaction of $269,148.88.

MediaAlpha Stock Up 2.1%

MAX opened at $10.98 on Friday. The firm’s 50 day moving average is $9.30 and its 200-day moving average is $10.03. MediaAlpha, Inc. has a 52-week low of $7.09 and a 52-week high of $13.92. The firm has a market capitalization of $684.85 million, a P/E ratio of 17.16 and a beta of 1.16.

MediaAlpha (NYSE:MAX) last announced its earnings results on Wednesday, April 29th. The company reported $0.21 earnings per share for the quarter, missing the consensus estimate of $0.25 by ($0.04). The firm had revenue of $310.00 million during the quarter, compared to analysts’ expectations of $298.91 million. MediaAlpha had a net margin of 3.37% and a negative return on equity of 147.82%. MediaAlpha’s revenue for the quarter was up 17.3% compared to the same quarter last year. During the same quarter last year, the company posted ($0.04) earnings per share. Equities analysts expect that MediaAlpha, Inc. will post 0.99 earnings per share for the current fiscal year.

Hedge Funds Weigh In On MediaAlpha

Several large investors have recently added to or reduced their stakes in MAX. Caitong International Asset Management Co. Ltd increased its stake in MediaAlpha by 5,900.0% during the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock valued at $28,000 after purchasing an additional 2,124 shares during the last quarter. Rockefeller Capital Management L.P. raised its holdings in shares of MediaAlpha by 9,917.9% during the fourth quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock worth $36,000 after purchasing an additional 2,777 shares during the period. Quarry LP lifted its position in shares of MediaAlpha by 43.3% in the 3rd quarter. Quarry LP now owns 4,087 shares of the company’s stock worth $47,000 after buying an additional 1,234 shares during the last quarter. Strs Ohio bought a new position in shares of MediaAlpha in the 4th quarter worth about $49,000. Finally, Tower Research Capital LLC TRC boosted its holdings in shares of MediaAlpha by 28.0% in the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock valued at $61,000 after buying an additional 1,213 shares during the period. 64.39% of the stock is currently owned by institutional investors.

Trending Headlines about MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Analysts now rate MediaAlpha a “Moderate Buy” overall, with a consensus price target of $12.36, suggesting Wall Street still sees upside from current levels. MediaAlpha, Inc. (NYSE:MAX) Receives Consensus Rating of “Moderate Buy” from Analysts
• Positive Sentiment: The company’s latest quarterly report showed revenue of $310 million, topping estimates and rising sharply from a year ago, which can support sentiment toward the stock.
• Neutral Sentiment: MediaAlpha director Eugene Nonko disclosed another pre-planned insider sale of 6,667 shares, but the filing says it was done under a Rule 10b5-1 plan and to cover tax withholding tied to equity vesting, which makes it less concerning than a discretionary sale. MediaAlpha (NYSE:MAX) Director Eugene Nonko Sells 6,667 Shares of Stock
• Neutral Sentiment: Additional insider sales by the same director were also disclosed this week, reinforcing that the stock has faced ongoing selling from a key insider, though the trades appear plan-driven rather than news-driven.
• Negative Sentiment: A law firm announced an investigation into MediaAlpha’s board and management over alleged misleading claims and deceptive advertising tied to a $45 million FTC settlement, which could create headline risk and pressure the shares. MAX Stock News: MediaAlpha Board Investigated after Alleged Deceptive Advertising and FTC Settlement – Investors Notified to Contact BFA Law

Analyst Ratings Changes

A number of brokerages have recently issued reports on MAX. JPMorgan Chase & Co. lifted their target price on MediaAlpha from $11.00 to $12.00 and gave the stock an “overweight” rating in a research report on Thursday, April 30th. Capital One Financial set a $11.00 price target on MediaAlpha in a report on Tuesday, June 9th. Zacks Research lowered MediaAlpha from a “hold” rating to a “strong sell” rating in a research note on Tuesday, May 19th. TD Cowen dropped their price objective on MediaAlpha from $13.00 to $11.00 and set a “hold” rating on the stock in a report on Tuesday. Finally, Keefe, Bruyette & Woods cut their target price on MediaAlpha from $16.00 to $15.00 and set an “outperform” rating on the stock in a research report on Tuesday, April 7th. One analyst has rated the stock with a Strong Buy rating, four have issued a Buy rating, three have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus price target of $12.36.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.