Fifth Third Wealth Advisors LLC Raises Holdings in ServiceNow, Inc. $NOW

Fifth Third Wealth Advisors LLC increased its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 56.2% during the 1st quarter, Holdings Channel reports. The fund owned 22,647 shares of the information technology services provider’s stock after purchasing an additional 8,152 shares during the quarter. Fifth Third Wealth Advisors LLC’s holdings in ServiceNow were worth $2,368,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other large investors also recently bought and sold shares of NOW. Brighton Jones LLC grew its stake in shares of ServiceNow by 1.1% during the 4th quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock worth $2,919,000 after purchasing an additional 30 shares during the period. Sivia Capital Partners LLC lifted its stake in shares of ServiceNow by 4.2% in the 2nd quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock valued at $861,000 after purchasing an additional 34 shares during the period. United Bank grew its holdings in ServiceNow by 15.5% in the second quarter. United Bank now owns 1,519 shares of the information technology services provider’s stock valued at $1,562,000 after purchasing an additional 204 shares during the period. Riggs Asset Managment Co. Inc. increased its position in shares of ServiceNow by 2.2% in the second quarter. Riggs Asset Managment Co. Inc. now owns 1,922 shares of the information technology services provider’s stock valued at $1,976,000 after buying an additional 42 shares in the last quarter. Finally, Nebula Research & Development LLC raised its stake in shares of ServiceNow by 205.1% during the 2nd quarter. Nebula Research & Development LLC now owns 906 shares of the information technology services provider’s stock worth $931,000 after buying an additional 609 shares during the period. 87.18% of the stock is owned by institutional investors and hedge funds.

Insider Buying and Selling at ServiceNow

In other ServiceNow news, insider Jacqueline P. Canney sold 8,927 shares of the stock in a transaction dated Friday, April 24th. The shares were sold at an average price of $89.60, for a total value of $799,859.20. Following the completion of the sale, the insider owned 29,531 shares in the company, valued at approximately $2,645,977.60. This represents a 23.21% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction that occurred on Thursday, May 14th. The stock was sold at an average price of $87.23, for a total value of $130,845.00. Following the transaction, the director owned 44,930 shares in the company, valued at approximately $3,919,243.90. This represents a 3.23% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 28,071 shares of company stock worth $2,529,956 in the last quarter. Insiders own 0.34% of the company’s stock.

ServiceNow Trading Down 4.5%

Shares of NOW opened at $89.59 on Friday. ServiceNow, Inc. has a 52-week low of $81.24 and a 52-week high of $211.48. The stock has a market cap of $92.37 billion, a PE ratio of 53.39, a price-to-earnings-growth ratio of 1.56 and a beta of 0.94. The firm’s fifty day moving average is $100.01 and its two-hundred day moving average is $115.39. The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 0.13.

ServiceNow (NYSE:NOW) last issued its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, meeting analysts’ consensus estimates of $0.97. The business had revenue of $3.77 billion during the quarter, compared to analysts’ expectations of $3.75 billion. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The company’s quarterly revenue was up 22.1% compared to the same quarter last year. During the same period in the prior year, the business earned $0.81 earnings per share. Research analysts forecast that ServiceNow, Inc. will post 2.34 earnings per share for the current fiscal year.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow was highlighted in a bullish article arguing that the company is executing well operationally and that its stock may be trading at a discount, which could support a re-rating if investors regain confidence. ServiceNow: An Excellent Business Trading at a Discount
• Positive Sentiment: Several articles pointed to expanding AI-related partnerships and governance use cases, including integrations with HCLTech, Google Cloud, and Microsoft-adjacent enterprise workflows, reinforcing ServiceNow’s position in enterprise AI automation. HCLTech Deepens Google Cloud–ServiceNow Alliance to Scale Enterprise AI Agents
• Positive Sentiment: New partnerships around AI governance and public sector modernization suggest ServiceNow is still broadening its addressable market and deepening product relevance in regulated enterprise environments. ServiceNow (NOW) Expands AI Governance And Public Sector Reach With New Partnerships
• Neutral Sentiment: A comparison piece on Salesforce and ServiceNow noted that ServiceNow continues to post steadier revenue gains, but the article was more informational than a direct catalyst for the stock. Salesforce vs. ServiceNow: What Do Their Revenue Trends Tell Investors?
• Negative Sentiment: Recent market coverage noted that ServiceNow has been slipping alongside a broader tech pullback, and some commentary specifically linked the weakness to investor concerns about AI-related expectations and valuation. ServiceNow (NOW) Dips More Than Broader Market: What You Should Know
• Negative Sentiment: The stock has also been described as falling despite strong earnings, indicating that investors may be focusing more on macro pressure and sentiment than on the company’s fundamentals. AI Concerns Hurt ServiceNow (NOW) Despite Strong Earnings

Analyst Ratings Changes

Several brokerages recently commented on NOW. Canaccord Genuity Group cut their price target on shares of ServiceNow from $200.00 to $145.00 and set a “buy” rating for the company in a report on Thursday, April 23rd. UBS Group reaffirmed an “outperform” rating on shares of ServiceNow in a report on Tuesday, May 26th. Wells Fargo & Company cut their target price on shares of ServiceNow from $185.00 to $160.00 and set an “overweight” rating for the company in a research note on Thursday, April 23rd. Royal Bank Of Canada restated an “outperform” rating and set a $121.00 price target on shares of ServiceNow in a research report on Tuesday, May 5th. Finally, Citizens Jmp reaffirmed a “market outperform” rating and issued a $157.00 price target on shares of ServiceNow in a research note on Tuesday, May 5th. One equities research analyst has rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating, five have issued a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average price target of $142.17.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.