Critical Comparison: American Rebel (NASDAQ:AREB) vs. Cycurion (NASDAQ:CYCU)

American Rebel (NASDAQ:AREB) and Cycurion (NASDAQ:CYCU) are both small-cap industrials companies, but which is the better business? We will compare the two businesses based on the strength of their risk, profitability, earnings, dividends, institutional ownership, analyst recommendations and valuation.

Profitability

This table compares American Rebel and Cycurion’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
American Rebel	-360.48%	N/A	-155.49%
Cycurion	-108.49%	-123.25%	-53.74%

Insider and Institutional Ownership

13.6% of American Rebel shares are owned by institutional investors. Comparatively, 6.6% of Cycurion shares are owned by institutional investors. 82.3% of American Rebel shares are owned by company insiders. Comparatively, 9.7% of Cycurion shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings for American Rebel and Cycurion, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Rebel	1	0	0	0	1.00
Cycurion	1	1	1	0	2.00

Cycurion has a consensus price target of $7.00, suggesting a potential upside of 1,110.03%. Given Cycurion’s stronger consensus rating and higher possible upside, analysts plainly believe Cycurion is more favorable than American Rebel.

Valuation and Earnings

This table compares American Rebel and Cycurion”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
American Rebel	$9.52 million	0.39	-$34.33 million	($278,551.28)	0.00
Cycurion	$15.13 million	0.41	-$23.67 million	($7.17)	-0.08

Cycurion has higher revenue and earnings than American Rebel. Cycurion is trading at a lower price-to-earnings ratio than American Rebel, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

American Rebel has a beta of 5.68, meaning that its share price is 468% more volatile than the S&P 500. Comparatively, Cycurion has a beta of 0.99, meaning that its share price is 1% less volatile than the S&P 500.

Summary

Cycurion beats American Rebel on 9 of the 14 factors compared between the two stocks.

About American Rebel

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.

About Cycurion

Cycurion is a global leading provider of Network Communications and Information Technology Security Solutions. Our mission is to develop and deliver world-class, cutting-edge solutions for our clients, regardless of size or complication, expressly optimizing your IT environment to meet the business need and to keep projects on track and on budget.