UBS Group Issues Positive Forecast for Bread Financial (NYSE:BFH) Stock Price

Bread Financial (NYSE:BFH) had its price target raised by equities research analysts at UBS Group from $94.00 to $120.00 in a note issued to investors on Tuesday,Benzinga reports. The firm presently has a “buy” rating on the stock. UBS Group’s price target would indicate a potential upside of 14.58% from the stock’s current price.

BFH has been the subject of several other research reports. Zacks Research upgraded shares of Bread Financial from a “hold” rating to a “strong-buy” rating in a research note on Thursday, April 16th. Keefe, Bruyette & Woods restated an “outperform” rating on shares of Bread Financial in a research report on Wednesday, June 10th. Weiss Ratings raised shares of Bread Financial from a “buy (b-)” rating to a “buy (b)” rating in a report on Monday, April 27th. The Goldman Sachs Group boosted their price objective on shares of Bread Financial from $94.00 to $108.00 and gave the company a “neutral” rating in a research report on Tuesday. Finally, Barclays upgraded shares of Bread Financial from an “underweight” rating to an “equal weight” rating and increased their price objective for the stock from $70.00 to $104.00 in a research note on Tuesday. One research analyst has rated the stock with a Strong Buy rating, eight have issued a Buy rating, five have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat.com, Bread Financial presently has an average rating of “Moderate Buy” and a consensus price target of $107.25.

Bread Financial Trading Up 1.2%

NYSE:BFH opened at $104.73 on Tuesday. The company has a quick ratio of 1.15, a current ratio of 1.15 and a debt-to-equity ratio of 0.25. The business’s 50 day moving average is $93.60 and its two-hundred day moving average is $81.91. Bread Financial has a 52 week low of $53.83 and a 52 week high of $109.91. The company has a market cap of $4.23 billion, a PE ratio of 8.58, a P/E/G ratio of 0.90 and a beta of 1.10.

Bread Financial (NYSE:BFH) last issued its quarterly earnings results on Thursday, April 23rd. The company reported $4.18 earnings per share for the quarter, beating analysts’ consensus estimates of $3.00 by $1.18. The business had revenue of $1.02 billion during the quarter, compared to the consensus estimate of $992.05 million. Bread Financial had a return on equity of 18.79% and a net margin of 11.90%.The business’s quarterly revenue was up 4.9% on a year-over-year basis. During the same period in the previous year, the business earned $2.86 EPS. On average, analysts predict that Bread Financial will post 10.92 EPS for the current year.

Insider Activity

In other news, CEO Ralph J. Andretta sold 15,000 shares of the company’s stock in a transaction dated Friday, May 29th. The shares were sold at an average price of $89.10, for a total transaction of $1,336,500.00. Following the completion of the transaction, the chief executive officer owned 582,241 shares in the company, valued at approximately $51,877,673.10. This represents a 2.51% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Roger H. Ballou sold 9,687 shares of Bread Financial stock in a transaction dated Friday, April 24th. The stock was sold at an average price of $90.32, for a total value of $874,929.84. Following the transaction, the director directly owned 30,079 shares in the company, valued at approximately $2,716,735.28. The trade was a 24.36% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Corporate insiders own 1.30% of the company’s stock.

Hedge Funds Weigh In On Bread Financial

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Kemnay Advisory Services Inc. acquired a new stake in shares of Bread Financial in the fourth quarter worth $28,000. Cullen Frost Bankers Inc. acquired a new position in Bread Financial during the fourth quarter valued at $29,000. Northwestern Mutual Wealth Management Co. raised its position in Bread Financial by 141.2% during the third quarter. Northwestern Mutual Wealth Management Co. now owns 562 shares of the company’s stock valued at $31,000 after buying an additional 329 shares during the period. Pacer Advisors Inc. lifted its stake in Bread Financial by 58.7% in the 1st quarter. Pacer Advisors Inc. now owns 614 shares of the company’s stock worth $46,000 after acquiring an additional 227 shares in the last quarter. Finally, EverSource Wealth Advisors LLC lifted its stake in Bread Financial by 127.2% in the 2nd quarter. EverSource Wealth Advisors LLC now owns 711 shares of the company’s stock worth $41,000 after acquiring an additional 398 shares in the last quarter. Institutional investors and hedge funds own 99.52% of the company’s stock.

Bread Financial News Summary

Here are the key news stories impacting Bread Financial this week:

• Positive Sentiment: Barclays upgraded Bread Financial from underweight to equal weight and raised its price target sharply to $104 from $70, signaling improved confidence in the shares. Bread Financial Stock Rating Upgraded by Barclays
• Positive Sentiment: The Goldman Sachs Group lifted its price target on Bread Financial to $108 from $94 while maintaining a neutral rating, reflecting a more favorable valuation view. Bread Financial Price Target Raised to $108.00 at The Goldman Sachs Group
• Positive Sentiment: Bread Financial said it will host its second-quarter 2026 earnings conference call on July 23, giving investors a near-term catalyst to assess credit quality, lending trends, and profitability. Bread Financial Schedules Second Quarter 2026 Earnings Conference Call for Jul. 23
• Neutral Sentiment: Zacks noted BFH is outperforming its industry and trading near a 52-week high, but framed the stock as a valuation question rather than a clear fresh catalyst. BFH Outperforms Industry, Trades Near 52-Week High: Time to Buy?
• Neutral Sentiment: Another Zacks piece compared BFH with Futu on value metrics, which is informational and unlikely to move the stock on its own. BFH or FUTU: Which Is the Better Value Stock Right Now?

About Bread Financial

Bread Financial, formerly known as Alliance Data Systems, is a Columbus, Ohio–based financial services company that specializes in providing private label credit programs, co-brand credit cards and digital payment solutions for retail partners. The company designs, issues and services proprietary credit products, enabling merchants to offer branded financing options that drive customer loyalty and increase basket sizes at the point of sale. Through its Bread technology platform, Bread Financial delivers installment-based payment options that integrate directly into e-commerce and in-store checkout experiences.

In addition to its core credit offerings, Bread Financial provides analytics, marketing and loyalty services to help merchants better understand consumer behavior and optimize promotional strategies.