MediaAlpha (NYSE:MAX) Insider Steven Yi Sells 26,467 Shares of Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 26,467 shares of the company’s stock in a transaction dated Tuesday, July 7th. The shares were sold at an average price of $14.07, for a total value of $372,390.69. Following the transaction, the insider directly owned 2,715,969 shares in the company, valued at $38,213,683.83. This represents a 0.97% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

• On Monday, July 6th, Steven Yi sold 17,254 shares of MediaAlpha stock. The stock was sold at an average price of $14.01, for a total value of $241,728.54.
• On Wednesday, July 1st, Steven Yi sold 96,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.90, for a total value of $1,238,400.00.
• On Tuesday, June 16th, Steven Yi sold 24,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.01, for a total transaction of $240,240.00.
• On Wednesday, May 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.14, for a total transaction of $36,560.00.
• On Monday, May 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.05, for a total transaction of $36,200.00.
• On Wednesday, April 29th, Steven Yi sold 26,739 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total transaction of $267,390.00.
• On Tuesday, April 28th, Steven Yi sold 6,565 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total transaction of $65,650.00.
• On Monday, April 27th, Steven Yi sold 33,663 shares of MediaAlpha stock. The stock was sold at an average price of $9.99, for a total transaction of $336,293.37.
• On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.88, for a total transaction of $39,520.00.
• On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The stock was sold at an average price of $10.08, for a total transaction of $161,753.76.

MediaAlpha Trading Down 0.9%

NYSE:MAX opened at $13.55 on Thursday. MediaAlpha, Inc. has a 12 month low of $7.09 and a 12 month high of $14.39. The firm has a fifty day simple moving average of $9.89 and a 200-day simple moving average of $10.03. The company has a market capitalization of $844.66 million, a P/E ratio of 21.17 and a beta of 1.08.

MediaAlpha (NYSE:MAX) last announced its quarterly earnings data on Wednesday, April 29th. The company reported $0.21 earnings per share for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.04). The company had revenue of $310.00 million for the quarter, compared to analysts’ expectations of $298.91 million. MediaAlpha had a net margin of 3.37% and a negative return on equity of 147.82%. MediaAlpha’s quarterly revenue was up 17.3% compared to the same quarter last year. During the same period last year, the firm earned ($0.04) earnings per share. Equities analysts forecast that MediaAlpha, Inc. will post 0.97 EPS for the current year.

MediaAlpha News Summary

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Keefe, Bruyette & Woods raised its price target on MediaAlpha to $17 from $15 and kept an Outperform rating, signaling confidence in further upside from recent levels.
• Neutral Sentiment: The company said it will report second-quarter 2026 results on July 29, giving investors a near-term catalyst that could reset expectations for the stock.
• Negative Sentiment: A securities law firm announced an investigation into MediaAlpha’s board and management over alleged misleading claims and deceptive advertising tied to a $45 million FTC settlement, which may raise governance and legal overhang concerns.
• Negative Sentiment: Directors and insiders, including Eugene Nonko and Steven Yi, disclosed multiple share sales over July 6-8. The company said the sales were made under pre-arranged 10b5-1 plans and to cover tax withholding from vesting equity awards, but the volume of selling can still pressure sentiment.

Wall Street Analyst Weigh In

Several brokerages have recently issued reports on MAX. Capital One Financial set a $11.00 price objective on MediaAlpha in a research note on Tuesday, June 9th. Weiss Ratings upgraded shares of MediaAlpha from a “hold (c-)” rating to a “hold (c)” rating in a report on Wednesday, July 1st. JPMorgan Chase & Co. raised their price target on shares of MediaAlpha from $11.00 to $12.00 and gave the stock an “overweight” rating in a research report on Thursday, April 30th. Zacks Research cut shares of MediaAlpha from a “hold” rating to a “strong sell” rating in a research note on Tuesday, May 19th. Finally, Texas Capital raised shares of MediaAlpha to a “strong-buy” rating in a report on Tuesday, June 9th. One investment analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, three have assigned a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $12.64.

Hedge Funds Weigh In On MediaAlpha

Several institutional investors and hedge funds have recently modified their holdings of MAX. Creative Planning acquired a new stake in MediaAlpha during the second quarter worth about $168,000. JPMorgan Chase & Co. boosted its position in MediaAlpha by 75.9% in the 2nd quarter. JPMorgan Chase & Co. now owns 542,246 shares of the company’s stock worth $5,938,000 after purchasing an additional 233,948 shares in the last quarter. Legal & General Group Plc boosted its position in MediaAlpha by 29.3% in the 2nd quarter. Legal & General Group Plc now owns 36,315 shares of the company’s stock worth $398,000 after purchasing an additional 8,229 shares in the last quarter. Rhumbline Advisers grew its stake in shares of MediaAlpha by 34.4% during the 2nd quarter. Rhumbline Advisers now owns 55,622 shares of the company’s stock worth $609,000 after purchasing an additional 14,234 shares during the period. Finally, XTX Topco Ltd acquired a new stake in shares of MediaAlpha during the 2nd quarter worth approximately $153,000. Institutional investors and hedge funds own 64.39% of the company’s stock.

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.