Salesforce (NYSE:CRM) Stock Purchased Rep. Maria Elvira Salazar

Posted by Trevor Kearing on Jul 9th, 2026

Representative Maria Elvira Salazar (Republican-Florida) recently bought shares of Salesforce Inc. (NYSE:CRM). In a filing disclosed on July 07th, the Representative disclosed that they had bought between $15,001 and $50,000 in Salesforce stock on June 2nd. The trade occurred in the Representative’s “UBS BROKERAGE ACCOUNT” account.

Representative Maria Elvira Salazar also recently made the following trade(s):

Purchased $15,001 – $50,000 in shares of Voyager Technologies (NYSE:VOYG) on 6/15/2026.
Sold $1,001 – $15,000 in shares of UnitedHealth Group (NYSE:UNH) on 6/4/2026.
Purchased $15,001 – $50,000 in shares of Brookfield Renewable Partners (NYSE:BEP) on 6/4/2026.
Purchased $1,001 – $15,000 in shares of Brookfield Renewable Partners (NYSE:BEP) on 6/4/2026.
Purchased $1,001 – $15,000 in shares of Brookfield Renewable Partners (NYSE:BEP) on 6/3/2026.
Purchased $1,001 – $15,000 in shares of Brookfield Renewable Partners (NYSE:BEP) on 6/2/2026.
Sold $15,001 – $50,000 in shares of Biogen (NASDAQ:BIIB) on 6/2/2026.
Purchased $1,001 – $15,000 in shares of Brookfield Renewable Partners (NYSE:BEP) on 5/29/2026.
Purchased $15,001 – $50,000 in shares of International Business Machines (NYSE:IBM) on 5/21/2026.
Purchased $15,001 – $50,000 in shares of Datadog (NASDAQ:DDOG) on 5/19/2026.

Salesforce Trading Down 1.7%

Salesforce stock opened at $166.60 on Thursday. Salesforce Inc. has a 52 week low of $146.32 and a 52 week high of $275.56. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79. The firm has a market capitalization of $136.44 billion, a PE ratio of 19.28, a PEG ratio of 1.06 and a beta of 1.18. The business’s 50-day simple moving average is $172.63 and its 200-day simple moving average is $195.42.

Salesforce (NYSE:CRM – Get Free Report) last announced its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, beating the consensus estimate of $3.13 by $0.75. The firm had revenue of $11.13 billion during the quarter, compared to the consensus estimate of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The firm’s revenue for the quarter was up 13.3% compared to the same quarter last year. During the same quarter in the prior year, the company earned $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Equities research analysts forecast that Salesforce Inc. will post 10.29 earnings per share for the current year.

Salesforce Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th were given a $0.44 dividend. This represents a $1.76 annualized dividend and a dividend yield of 1.1%. The ex-dividend date of this dividend was Thursday, June 11th. Salesforce’s dividend payout ratio (DPR) is currently 20.37%.

Salesforce announced that its Board of Directors has initiated a stock buyback plan on Monday, March 16th that allows the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization allows the CRM provider to purchase up to 14.1% of its shares through open market purchases. Shares repurchase plans are typically an indication that the company’s board believes its stock is undervalued.

Institutional Trading of Salesforce

A number of institutional investors and hedge funds have recently added to or reduced their stakes in CRM. Byrne Asset Management LLC lifted its position in shares of Salesforce by 1.0% during the 4th quarter. Byrne Asset Management LLC now owns 4,331 shares of the CRM provider’s stock worth $1,147,000 after buying an additional 43 shares during the period. Fred Alger Management LLC grew its position in Salesforce by 0.3% in the third quarter. Fred Alger Management LLC now owns 14,943 shares of the CRM provider’s stock valued at $3,548,000 after acquiring an additional 45 shares during the period. Fulcrum Asset Management LLP raised its stake in Salesforce by 1.7% during the third quarter. Fulcrum Asset Management LLP now owns 2,774 shares of the CRM provider’s stock worth $657,000 after acquiring an additional 46 shares in the last quarter. Pine Haven Investment Counsel Inc raised its stake in Salesforce by 1.5% during the fourth quarter. Pine Haven Investment Counsel Inc now owns 3,152 shares of the CRM provider’s stock worth $835,000 after acquiring an additional 46 shares in the last quarter. Finally, Richards Merrill & Peterson Inc. lifted its holdings in shares of Salesforce by 1.1% during the fourth quarter. Richards Merrill & Peterson Inc. now owns 4,239 shares of the CRM provider’s stock valued at $1,123,000 after acquiring an additional 46 shares during the period. Institutional investors own 80.43% of the company’s stock.

Analyst Upgrades and Downgrades

A number of equities analysts recently issued reports on the stock. Weiss Ratings raised shares of Salesforce from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Tuesday. Citizens Jmp reissued a “market outperform” rating and issued a $315.00 price target on shares of Salesforce in a report on Thursday, May 28th. Citigroup upgraded shares of Salesforce from a “hold” rating to a “buy” rating in a report on Wednesday, July 1st. Wolfe Research lowered shares of Salesforce from an “outperform” rating to a “hold” rating in a research report on Wednesday, July 1st. Finally, Piper Sandler cut shares of Salesforce from an “overweight” rating to a “neutral” rating in a research note on Thursday, May 28th. One analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating, fourteen have given a Hold rating and three have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, Salesforce has an average rating of “Moderate Buy” and a consensus target price of $254.42.

Read Our Latest Stock Report on CRM

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Salesforce announced new MCP-powered capabilities for Slackbot, expanding what users can do inside Slack with CRM data, chart generation, and document workflows. That could strengthen its AI and productivity pitch for enterprise customers. Salesforce Launches MCP-Powered Capabilities for Slackbot
Positive Sentiment: The U.S. Air Force said it is using Salesforce’s Missionforce National Security to manage a $13.5 billion vehicle fleet, a notable win that highlights Salesforce’s government and defense opportunities. U.S. Air Force Leverages Missionforce to Modernize Sustainment and Operations for $13.5 Billion Vehicle Fleet
Positive Sentiment: Guggenheim recently upgraded Salesforce to Buy with a $228 target, arguing the AI bear case may be overdone after the stock’s sharp pullback. Guggenheim Upgrades Salesforce (CRM) to Buy From Neutral
Neutral Sentiment: Salesforce also said it will invest $1 billion in Switzerland over five years to expand adoption of agentic AI. The move supports its long-term AI strategy, but it is more of a capital commitment than an immediate earnings catalyst. Salesforce bets another $1 billion despite AI spending cratering its stock
Negative Sentiment: KeyBanc downgraded Salesforce to Sector Weight from Overweight and removed its price target, saying it sees little evidence that Agentforce is accelerating meaningfully. That downgrade is likely weighing on sentiment more than the positive headlines. Salesforce Can’t Catch A Break: Analyst Downgrades CRM Stock And Finds Little Proof Agentforce Is Gaining Speed

About Representative Salazar

Maria Elvira Salazar (Republican Party) is a member of the U.S. House, representing Florida’s 27th Congressional District. She assumed office on January 3, 2021. Her current term ends on January 3, 2027.

Salazar (Republican Party) ran for re-election to the U.S. House to represent Florida’s 27th Congressional District. She won in the general election on November 5, 2024.

Maria Elvira Salazar was born in Miami, Florida, and lives in Coral Gables, Florida. Salazar earned an undergraduate degree from the University of Miami in 1983 and a graduate degree from Harvard University in 1995. Her career experience includes working as a television journalist, reporter, and news anchor.

About Salesforce

(Get Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.