Recent Analysts’ Ratings Updates for Zebra Technologies (ZBRA)

Several brokerages have updated their recommendations and price targets on shares of Zebra Technologies (NASDAQ: ZBRA) in the last few weeks:

• 7/13/2026 – Zebra Technologies had its price target raised by Citigroup Inc. from $284.00 to $306.00. They now have a “neutral” rating on the stock.
• 7/9/2026 – Zebra Technologies had its “outperform” rating reaffirmed by Wolfe Research. They now have a $317.00 price target on the stock.
• 7/2/2026 – Zebra Technologies had its price target raised by Truist Financial Corporation from $267.00 to $296.00. They now have a “hold” rating on the stock.
• 7/1/2026 – Zebra Technologies had its “buy” rating reaffirmed by UBS Group AG.
• 6/28/2026 – Zebra Technologies was upgraded by Wall Street Zen from “hold” to “buy”.
• 6/22/2026 – Zebra Technologies had its price target raised by Barclays PLC from $345.00 to $346.00. They now have an “overweight” rating on the stock.
• 6/20/2026 – Zebra Technologies was downgraded by Wall Street Zen from “buy” to “hold”.
• 5/20/2026 – Zebra Technologies had its “hold (c-)” rating reaffirmed by Weiss Ratings.

Insider Transactions at Zebra Technologies

In related news, Director Janice M. Roberts sold 3,000 shares of the business’s stock in a transaction that occurred on Thursday, May 14th. The shares were sold at an average price of $249.54, for a total transaction of $748,620.00. Following the completion of the transaction, the director owned 6,183 shares in the company, valued at $1,542,905.82. The trade was a 32.67% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, insider Loizides Melissa Luff sold 500 shares of the stock in a transaction that occurred on Tuesday, May 26th. The shares were sold at an average price of $253.95, for a total transaction of $126,975.00. Following the sale, the insider directly owned 3,702 shares of the company’s stock, valued at $940,122.90. The trade was a 11.90% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders own 0.91% of the company’s stock.

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.