Procyon Advisors LLC Has $8.09 Million Stock Holdings in Alphabet Inc. $GOOG

Procyon Advisors LLC boosted its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 13.1% in the first quarter, Holdings Channel reports. The firm owned 28,195 shares of the information services provider’s stock after purchasing an additional 3,257 shares during the quarter. Procyon Advisors LLC’s holdings in Alphabet were worth $8,088,000 at the end of the most recent reporting period.

A number of other institutional investors also recently added to or reduced their stakes in GOOG. Imprint Wealth LLC bought a new position in shares of Alphabet during the 3rd quarter worth approximately $31,000. Nvest Wealth Strategies Inc. bought a new stake in Alphabet in the fourth quarter valued at $38,000. Lifetime Wealth Management P.C. bought a new stake in Alphabet in the fourth quarter valued at $38,000. Bard Associates Inc. bought a new stake in Alphabet in the fourth quarter valued at $41,000. Finally, Towne Trust Company N.A raised its stake in Alphabet by 34.0% during the fourth quarter. Towne Trust Company N.A now owns 134 shares of the information services provider’s stock worth $42,000 after acquiring an additional 34 shares in the last quarter. 27.26% of the stock is owned by institutional investors and hedge funds.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Wall Street sentiment remains broadly bullish, with multiple firms reiterating buy/outperform ratings and several raising price targets, including Wedbush’s $445 target, signaling continued confidence in Alphabet’s long-term earnings power and AI/cloud growth. Finviz
• Positive Sentiment: Bank of America said Alphabet could beat estimates on strong cloud growth and a larger-than-expected value from its Anthropic stake, which supports the bull case ahead of earnings. Proactive Investors
• Positive Sentiment: Warren Buffett publicly said he initiated Berkshire Hathaway’s Alphabet investment and called the stock more likely to be a winner, which adds a high-profile vote of confidence for investors. CNBC
• Positive Sentiment: Recent institutional filings show major investors like Berkshire Hathaway adding to GOOG/GOOGL positions, reinforcing long-term institutional support for the stock. Quiver Quantitative
• Neutral Sentiment: Alphabet continues rolling out AI-related product updates, including Google Vids avatar tools and new app integrations in AI Mode, which show product momentum but are unlikely to move the stock on their own. TechCrunch
• Neutral Sentiment: A new lobbying disclosure showed Alphabet spending on privacy, competition, and platform-bias issues, which is routine regulatory activity and not a direct earnings driver. Quiver Quantitative
• Negative Sentiment: The European Union ordered Google to open Android and search data to rival AI and search companies, a regulatory move that could weaken Alphabet’s competitive moat and increase compliance pressure. Reuters
• Negative Sentiment: Alphabet is also facing fresh legal and investor scrutiny, including a securities-fraud investigation announcement and a report that its AI search tools may pose safety risks for children, both of which add headline risk. Business Wire
• Negative Sentiment: Recent insider selling has been heavy, with no insider purchases in the last six months, which may weigh on sentiment even if the sales are not necessarily a fundamental red flag. Quiver Quantitative

Insider Transactions at Alphabet

In other Alphabet news, insider John Kent Walker sold 8,998 shares of the firm’s stock in a transaction dated Monday, June 29th. The shares were sold at an average price of $349.29, for a total value of $3,142,911.42. Following the completion of the sale, the insider owned 75,290 shares in the company, valued at approximately $26,298,044.10. This trade represents a 10.68% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, Director Frances Arnold sold 112 shares of the business’s stock in a transaction dated Tuesday, June 30th. The stock was sold at an average price of $351.28, for a total transaction of $39,343.36. Following the completion of the transaction, the director directly owned 18,833 shares of the company’s stock, valued at approximately $6,615,656.24. This represents a 0.59% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders have sold 159,415 shares of company stock worth $7,672,279. Corporate insiders own 12.99% of the company’s stock.

Alphabet Trading Down 4.4%

Shares of GOOG opened at $353.81 on Friday. The company has a debt-to-equity ratio of 0.16, a quick ratio of 1.92 and a current ratio of 1.92. The company has a market cap of $4.29 trillion, a price-to-earnings ratio of 26.99, a PEG ratio of 1.58 and a beta of 1.23. The stock has a fifty day moving average price of $367.31 and a two-hundred day moving average price of $336.58. Alphabet Inc. has a 52-week low of $181.50 and a 52-week high of $404.47.

Alphabet (NASDAQ:GOOG) last announced its earnings results on Thursday, April 30th. The information services provider reported $5.11 EPS for the quarter, topping the consensus estimate of $2.68 by $2.43. Alphabet had a return on equity of 38.99% and a net margin of 37.92%.The company had revenue of $109.90 billion for the quarter, compared to analysts’ expectations of $106.96 billion. During the same quarter in the prior year, the business earned $2.81 earnings per share. The business’s revenue for the quarter was up 21.8% on a year-over-year basis. Analysts predict that Alphabet Inc. will post 14.32 EPS for the current fiscal year.

Alphabet Increases Dividend

The business also recently disclosed a quarterly dividend, which was paid on Monday, June 15th. Shareholders of record on Monday, June 8th were issued a dividend of $0.22 per share. The ex-dividend date of this dividend was Monday, June 8th. This represents a $0.88 dividend on an annualized basis and a yield of 0.2%. This is an increase from Alphabet’s previous quarterly dividend of $0.21. Alphabet’s payout ratio is currently 6.71%.

Analyst Upgrades and Downgrades

A number of research analysts have issued reports on the company. Citigroup reissued a “market outperform” rating on shares of Alphabet in a report on Monday, June 22nd. Scotiabank reiterated an “outperform” rating and set a $450.00 target price (up from $400.00) on shares of Alphabet in a research report on Thursday, April 30th. KeyCorp set a $445.00 price target on shares of Alphabet in a report on Friday, July 10th. Zacks Research upgraded shares of Alphabet from a “hold” rating to a “strong-buy” rating in a research report on Tuesday, July 7th. Finally, Freedom Capital cut shares of Alphabet from a “strong-buy” rating to a “hold” rating in a research note on Monday, May 4th. Five analysts have rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating and four have given a Hold rating to the stock. According to data from MarketBeat.com, the company has a consensus rating of “Buy” and an average target price of $383.44.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.