Head to Head Comparison: Booking (NASDAQ:BKNG) and Fiverr International (NYSE:FVRR)

Fiverr International (NYSE:FVRR) and Booking (NASDAQ:BKNG) are both retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their profitability, valuation, dividends, earnings, analyst recommendations, institutional ownership and risk.

Earnings and Valuation

This table compares Fiverr International and Booking”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fiverr International	$430.91 million	0.93	$20.98 million	$0.78	14.29
Booking	$26.92 billion	5.17	$5.40 billion	$7.60	23.61

Booking has higher revenue and earnings than Fiverr International. Fiverr International is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Fiverr International and Booking’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Fiverr International	6.70%	17.22%	7.71%
Booking	22.23%	-117.14%	25.85%

Analyst Recommendations

This is a breakdown of current recommendations for Fiverr International and Booking, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fiverr International	1	8	3	0	2.17
Booking	0	8	28	1	2.81

Fiverr International currently has a consensus price target of $19.30, suggesting a potential upside of 73.16%. Booking has a consensus price target of $227.05, suggesting a potential upside of 26.53%. Given Fiverr International’s higher probable upside, research analysts clearly believe Fiverr International is more favorable than Booking.

Volatility & Risk

Fiverr International has a beta of 1.39, indicating that its share price is 39% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.07, indicating that its share price is 7% more volatile than the S&P 500.

Institutional & Insider Ownership

59.0% of Fiverr International shares are held by institutional investors. Comparatively, 92.4% of Booking shares are held by institutional investors. 15.9% of Fiverr International shares are held by company insiders. Comparatively, 0.2% of Booking shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Booking beats Fiverr International on 11 of the 15 factors compared between the two stocks.

About Fiverr International

Fiverr International Ltd. operates an online marketplace worldwide. Its platform enables sellers to sell their services and buyers to buy them. The company's platform includes various categories in ten verticals, including graphic and design, digital marketing, writing and translation, video and animation, music and audio, programming and tech, business, data, lifestyle, and photography. It also offers value-added products, including subscription-based content marketing, back-office, learning and development offerings, creative talent, and freelancer management platforms. In addition, the company provides a suite of professional solutions that enable businesses to engage with freelancers; Fiverr Pro, a marketplace; Fiverr Certified, a storefront to access certified experts for partner vendors; Fiverr Enterprise, a gateway to source and manage on-demand and long-term freelancers. Further, it offers various value-added products, including Promoted Gigs which allows sellers to advertise their services on the platform; and Seller Plus, a subscription program that equips sellers with advanced tools. The company's buyers include businesses of various sizes, as well as sellers comprise a group of freelancers and agencies. Fiverr International Ltd. was incorporated in 2010 and is headquartered in Tel Aviv, Israel.

About Booking

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).