Hasbro (NASDAQ:HAS – Get Free Report) announced its earnings results on Tuesday. The company reported $1.28 EPS for the quarter, beating analysts’ consensus estimates of $1.16 by $0.12, Briefing.com reports. The firm had revenue of $1.14 billion for the quarter, compared to analysts’ expectations of $1.07 billion. Hasbro had a positive return on equity of 174.64% and a negative net margin of 4.62%.Hasbro’s quarterly revenue was up 16.2% on a year-over-year basis. During the same quarter in the prior year, the firm earned $1.30 EPS.
Here are the key takeaways from Hasbro’s conference call:
- Hasbro reported a strong second quarter, with revenue up 16% to $1.14 billion and adjusted operating profit up 14%, and management raised full-year guidance for revenue, margins, and EBITDA.
- Magic: The Gathering remained the key growth engine, with Wizards revenue up 27% and Magic up 32% in Q2, driven by strong demand, broader distribution, and major releases like Marvel Super Heroes and Strixhaven.
- Management said it is making larger initial print runs and expanding production capacity for Magic to better meet demand, with confidence that supply constraints should improve further into 2027 and 2028.
- Hasbro recorded a $56 million non-cash impairment tied to canceled digital games scheduled for 2028 and beyond, reflecting a narrower and more disciplined approach to its video game portfolio.
- The company said its digital strategy is shifting toward fewer, higher-conviction projects, lower spend, and more partnerships, while consumer products and licensing also showed momentum through launches like Blooms by Play-Doh and the new Zelda licensing deal.
Hasbro Stock Up 8.8%
HAS opened at $88.78 on Wednesday. Hasbro has a 12 month low of $69.50 and a 12 month high of $106.98. The business has a 50-day moving average of $84.61 and a two-hundred day moving average of $90.29. The company has a debt-to-equity ratio of 4.59, a current ratio of 1.65 and a quick ratio of 1.49. The stock has a market capitalization of $12.56 billion, a price-to-earnings ratio of -53.48, a price-to-earnings-growth ratio of 2.02 and a beta of 0.49.
Hasbro Announces Dividend
Institutional Investors Weigh In On Hasbro
Several hedge funds have recently modified their holdings of the stock. CYBER HORNET ETFs LLC purchased a new stake in Hasbro in the second quarter valued at approximately $25,000. University of Texas Texas AM Investment Management Co. purchased a new position in Hasbro during the fourth quarter worth approximately $27,000. MUFG Securities EMEA plc acquired a new position in shares of Hasbro in the 2nd quarter valued at $28,000. Wexford Capital LP acquired a new position in shares of Hasbro in the 3rd quarter valued at $37,000. Finally, NewEdge Advisors LLC grew its stake in shares of Hasbro by 36.7% during the 2nd quarter. NewEdge Advisors LLC now owns 686 shares of the company’s stock valued at $51,000 after buying an additional 184 shares during the period. 91.83% of the stock is owned by institutional investors and hedge funds.
Key Stories Impacting Hasbro
Here are the key news stories impacting Hasbro this week:
- Positive Sentiment: Hasbro beat Q2 estimates, reporting adjusted EPS of $1.28 and revenue of $1.14 billion, both above Wall Street expectations, while sales rose 16.2% year over year. Hasbro Q2 earnings release
- Positive Sentiment: Management raised fiscal 2026 guidance, now expecting 5%-7% revenue growth and $1.45 billion-$1.5 billion in adjusted EBITDA, signaling confidence in sustained improvement. Reuters outlook update
- Positive Sentiment: Magic: The Gathering and Wizards of the Coast were the main growth drivers, with Wizards revenue surging as the franchise delivered its strongest quarter on record and helped lift the company’s outlook. Yahoo Finance: Magic start
- Positive Sentiment: Several analysts reiterated Buy ratings and price targets around $110-$111, suggesting the Street sees more upside if the turnaround continues. Jefferies rating update
Analysts Set New Price Targets
A number of analysts recently commented on HAS shares. JPMorgan Chase & Co. increased their price objective on Hasbro from $115.00 to $125.00 and gave the company an “overweight” rating in a research note on Thursday, April 23rd. Wells Fargo & Company lowered their price target on shares of Hasbro from $92.00 to $85.00 and set an “equal weight” rating for the company in a report on Tuesday, June 9th. Citigroup cut their price objective on shares of Hasbro from $114.00 to $101.00 and set a “buy” rating for the company in a research report on Friday, July 10th. Bank of America reduced their price objective on shares of Hasbro from $115.00 to $105.00 and set a “buy” rating on the stock in a research note on Thursday, July 16th. Finally, Wall Street Zen lowered shares of Hasbro from a “strong-buy” rating to a “buy” rating in a research report on Saturday, May 16th. One research analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, three have issued a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, Hasbro has an average rating of “Moderate Buy” and a consensus target price of $109.71.
Read Our Latest Stock Analysis on Hasbro
Hasbro Company Profile
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
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