ServiceNow, Inc. $NOW Shares Purchased by Davis R M Inc.

Davis R M Inc. boosted its holdings in shares of ServiceNow, Inc. (NYSE:NOW) by 5.3% during the 1st quarter, according to its most recent 13F filing with the SEC. The fund owned 161,587 shares of the information technology services provider’s stock after purchasing an additional 8,128 shares during the period. Davis R M Inc.’s holdings in ServiceNow were worth $16,894,000 as of its most recent filing with the SEC.

A number of other institutional investors and hedge funds have also made changes to their positions in NOW. Covenant Asset Management LLC lifted its holdings in shares of ServiceNow by 169.2% in the 4th quarter. Covenant Asset Management LLC now owns 20,863 shares of the information technology services provider’s stock valued at $3,196,000 after buying an additional 13,114 shares during the period. Norges Bank purchased a new position in ServiceNow in the fourth quarter worth $2,020,992,000. World Investment Advisors lifted its holdings in ServiceNow by 411.7% in the fourth quarter. World Investment Advisors now owns 47,955 shares of the information technology services provider’s stock valued at $7,346,000 after acquiring an additional 38,583 shares during the period. Cohen Klingenstein LLC boosted its position in shares of ServiceNow by 400.0% during the 4th quarter. Cohen Klingenstein LLC now owns 10,000 shares of the information technology services provider’s stock worth $1,532,000 after purchasing an additional 8,000 shares in the last quarter. Finally, Moors & Cabot Inc. grew its stake in shares of ServiceNow by 387.7% during the 4th quarter. Moors & Cabot Inc. now owns 45,630 shares of the information technology services provider’s stock worth $6,990,000 after purchasing an additional 36,274 shares during the period. 87.18% of the stock is owned by hedge funds and other institutional investors.

Insider Buying and Selling at ServiceNow

In other ServiceNow news, insider Jacqueline P. Canney sold 8,927 shares of ServiceNow stock in a transaction that occurred on Friday, April 24th. The shares were sold at an average price of $89.60, for a total transaction of $799,859.20. Following the transaction, the insider directly owned 29,531 shares of the company’s stock, valued at $2,645,977.60. The trade was a 23.21% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through this hyperlink. Also, Director Anita M. Sands sold 16,445 shares of the business’s stock in a transaction that occurred on Thursday, May 14th. The stock was sold at an average price of $90.14, for a total transaction of $1,482,352.30. Following the sale, the director owned 30,090 shares of the company’s stock, valued at approximately $2,712,312.60. This represents a 35.34% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 28,071 shares of company stock worth $2,529,956 in the last quarter. Company insiders own 0.34% of the company’s stock.

Analysts Set New Price Targets

Several brokerages recently commented on NOW. Barclays reiterated an “overweight” rating and issued a $134.00 price objective (up from $132.00) on shares of ServiceNow in a research note on Tuesday, May 5th. Morgan Stanley set a $180.00 price target on ServiceNow in a research note on Tuesday. Stifel Nicolaus dropped their price objective on ServiceNow from $135.00 to $120.00 and set a “buy” rating for the company in a research note on Thursday, April 23rd. DA Davidson set a $170.00 price objective on ServiceNow and gave the stock a “buy” rating in a report on Monday. Finally, Bank of America initiated coverage on ServiceNow in a report on Monday, May 18th. They issued a “buy” rating and a $130.00 target price on the stock. One investment analyst has rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating, three have assigned a Hold rating and three have assigned a Sell rating to the stock. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $139.24.

ServiceNow Price Performance

NOW stock opened at $95.50 on Thursday. The stock has a 50-day moving average price of $104.67 and a two-hundred day moving average price of $108.16. ServiceNow, Inc. has a 12-month low of $81.24 and a 12-month high of $210.20. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 0.13. The company has a market cap of $98.46 billion, a PE ratio of 56.91, a price-to-earnings-growth ratio of 1.71 and a beta of 0.96.

ServiceNow (NYSE:NOW) last released its quarterly earnings data on Wednesday, July 22nd. The information technology services provider reported $0.90 EPS for the quarter, topping analysts’ consensus estimates of $0.86 by $0.04. The company had revenue of $3.99 billion for the quarter, compared to the consensus estimate of $3.93 billion. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The company’s quarterly revenue was up 24.0% compared to the same quarter last year. During the same period last year, the business posted $0.81 EPS. As a group, research analysts predict that ServiceNow, Inc. will post 2.33 EPS for the current year.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow beat second-quarter expectations, reporting EPS of $0.90 versus $0.86 expected and revenue of $3.99 billion versus $3.93 billion expected, with subscription revenue rising 24.5% year over year. ServiceNow Reports Second Quarter 2026 Financial Results
• Positive Sentiment: The company raised its annual subscription revenue forecast again, signaling that demand for its AI-powered platform remains strong and helping reinforce the growth story. ServiceNow raises annual subscription revenue forecast again on AI-driven demand
• Positive Sentiment: ServiceNow highlighted new public-sector wins across nearly all 50 U.S. states and an expanded partnership with Leidos, both of which suggest continued enterprise adoption of its AI platform. ServiceNow accelerates AI-powered government reinvention across nearly all 50 U.S. states with new customer wins
• Positive Sentiment: Management also pushed back on fears that AI competition will hurt ServiceNow, arguing its “kill switch” and workflow control capabilities make the platform more important as customers adopt autonomous AI agents. ServiceNow CEO defends the company’s relevancy, touting a kill switch for rogue AI agents
• Neutral Sentiment: ServiceNow also announced a small strategic investment in BusinessNext, a move that could expand its banking automation reach but is not likely to move the stock by itself. ServiceNow buys 5% of BusinessNext, values Indian software firm at $700 million
• Negative Sentiment: Despite the earnings beat, investors remain cautious because the stock had already sold off sharply into the report, and some commentary pointed to AI disruption risks and softer guidance as reasons the rally could fade. ServiceNow Earnings Top Views, Revenue Outlook Light, Software Stock Climbs
• Negative Sentiment: Earlier bearish analyst coverage and broader concerns about OpenAI and other AI tools pressuring legacy workflow software likely weighed on sentiment before earnings. ServiceNow gets bearish call before major earnings test

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.