Insider Selling: SoFi Technologies (NASDAQ:SOFI) EVP Sells $188,299.26 in Stock

SoFi Technologies, Inc. (NASDAQ:SOFI) EVP Kelli Keough sold 10,954 shares of SoFi Technologies stock in a transaction dated Monday, July 20th. The shares were sold at an average price of $17.19, for a total value of $188,299.26. Following the completion of the transaction, the executive vice president owned 367,728 shares in the company, valued at $6,321,244.32. This trade represents a 2.89% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Kelli Keough also recently made the following trade(s):

• On Monday, June 22nd, Kelli Keough sold 10,954 shares of SoFi Technologies stock. The stock was sold at an average price of $17.35, for a total transaction of $190,051.90.
• On Wednesday, May 20th, Kelli Keough sold 10,037 shares of SoFi Technologies stock. The shares were sold at an average price of $15.53, for a total transaction of $155,874.61.

SoFi Technologies Stock Up 8.0%

NASDAQ:SOFI opened at $16.47 on Friday. The company’s 50-day simple moving average is $17.27 and its 200-day simple moving average is $18.44. The company has a debt-to-equity ratio of 0.17, a quick ratio of 0.13 and a current ratio of 0.75. SoFi Technologies, Inc. has a fifty-two week low of $14.88 and a fifty-two week high of $32.73. The stock has a market capitalization of $21.13 billion, a P/E ratio of 34.31 and a beta of 2.14.

SoFi Technologies (NASDAQ:SOFI) last posted its quarterly earnings data on Wednesday, July 29th. The company reported $0.12 EPS for the quarter, topping the consensus estimate of $0.11 by $0.01. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.39%. The firm had revenue of $1.21 billion during the quarter, compared to analyst estimates of $1.11 billion. During the same quarter in the previous year, the business posted $0.08 EPS. SoFi Technologies’s revenue was up 42.5% on a year-over-year basis. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. On average, equities analysts anticipate that SoFi Technologies, Inc. will post 0.59 earnings per share for the current fiscal year.

Analyst Upgrades and Downgrades

SOFI has been the subject of several analyst reports. Deutsche Bank Aktiengesellschaft reiterated a “hold” rating and set a $18.00 price objective on shares of SoFi Technologies in a report on Thursday, April 30th. Citigroup reduced their target price on SoFi Technologies from $37.00 to $30.00 and set a “buy” rating on the stock in a research report on Monday, May 4th. Weiss Ratings downgraded SoFi Technologies from a “hold (c)” rating to a “hold (c-)” rating in a report on Tuesday, May 26th. Wells Fargo & Company dropped their price target on SoFi Technologies from $18.00 to $17.00 and set an “equal weight” rating on the stock in a research note on Thursday. Finally, Barclays decreased their price objective on shares of SoFi Technologies from $28.00 to $18.00 and set an “equal weight” rating for the company in a research report on Monday, April 6th. Seven research analysts have rated the stock with a Buy rating, eleven have issued a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat, the company currently has a consensus rating of “Hold” and an average price target of $22.67.

Key SoFi Technologies News

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Strong Q2 results and higher revenue outlook. SoFi reported quarterly adjusted EPS of $0.12 versus the $0.11 consensus, while revenue reached approximately $1.21 billion, up more than 40% year over year. Membership grew 35% to 15.8 million, and loan originations hit a record $14.8 billion. Management raised its 2026 revenue outlook to $4.8 billion-$4.9 billion, above analyst expectations. SoFi lifts 2026 revenue forecast
• Positive Sentiment: AI and cross-selling could strengthen the financial ecosystem. SoFi is expanding AI-powered financial coaching and wants the technology to help customers take financial actions, not merely answer questions. Existing members generated 51% of new products during the quarter, supporting the company’s strategy of increasing products per customer and lifetime value. SoFi expects big win from AI-powered financial coaching
• Neutral Sentiment: Technical and options activity point to a possible continued rebound. Coverage highlighted a bounce from technical support and elevated call-option buying, but these signals are speculative and do not change SoFi’s underlying earnings outlook. SoFi bounces off support
• Negative Sentiment: Profit guidance was unchanged despite higher credit losses. Net charge-offs increased to $204.5 million from $160.3 million a year earlier. SoFi is reinvesting incremental revenue into growth, keeping full-year EPS guidance at $0.60 and raising concerns about margins, execution and future loan quality. SoFi outlook and net charge-offs
• Negative Sentiment: Analyst target cuts remain an overhang. Morgan Stanley lowered its target to $15 and assigned an Underweight rating, while Wells Fargo cut its target to $17 and kept Equal Weight. An executive’s pre-arranged sale of 10,954 shares adds a minor sentiment risk. SoFi insider sale

Institutional Inflows and Outflows

Hedge funds have recently modified their holdings of the company. Vanguard Group Inc. boosted its position in SoFi Technologies by 3.6% in the fourth quarter. Vanguard Group Inc. now owns 111,003,107 shares of the company’s stock valued at $2,906,061,000 after buying an additional 3,900,895 shares during the last quarter. State Street Corp raised its position in SoFi Technologies by 6.7% during the 4th quarter. State Street Corp now owns 25,937,928 shares of the company’s stock worth $679,055,000 after buying an additional 1,637,430 shares during the last quarter. Geode Capital Management LLC raised its position in SoFi Technologies by 9.0% during the 4th quarter. Geode Capital Management LLC now owns 23,642,936 shares of the company’s stock worth $618,395,000 after buying an additional 1,951,248 shares during the last quarter. Morgan Stanley lifted its stake in SoFi Technologies by 33.6% during the 4th quarter. Morgan Stanley now owns 13,323,366 shares of the company’s stock valued at $348,806,000 after acquiring an additional 3,350,258 shares during the period. Finally, Norges Bank acquired a new stake in SoFi Technologies during the 4th quarter valued at approximately $321,515,000. 38.43% of the stock is owned by institutional investors and hedge funds.

SoFi Technologies Company Profile

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.