Research Analysts’ Recent Ratings Updates for Prudential Financial (PRU)

Several brokerages have updated their recommendations and price targets on shares of Prudential Financial (NYSE: PRU) in the last few weeks:

• 7/22/2026 – Prudential Financial had its price target raised by TD Cowen from $102.00 to $114.00. They now have a “hold” rating on the stock.
• 7/21/2026 – Prudential Financial had its price target raised by JPMorgan Chase & Co. from $117.00 to $129.00. They now have a “neutral” rating on the stock.
• 7/18/2026 – Prudential Financial was upgraded by Wall Street Zen from “hold” to “buy”.
• 7/16/2026 – Prudential Financial was upgraded by Weiss Ratings from “hold (c+)” to “buy (b-)”.
• 7/13/2026 – Prudential Financial had its price target raised by Keefe, Bruyette & Woods from $106.00 to $113.00. They now have a “market perform” rating on the stock.
• 7/10/2026 – Prudential Financial had its price target raised by Jefferies Financial Group Inc. from $105.00 to $110.00. They now have a “hold” rating on the stock.
• 7/9/2026 – Prudential Financial had its price target raised by Wells Fargo & Company from $100.00 to $103.00. They now have an “underweight” rating on the stock.
• 7/9/2026 – Prudential Financial had its price target raised by Mizuho from $101.00 to $109.00. They now have a “neutral” rating on the stock.
• 7/7/2026 – Prudential Financial had its price target raised by Barclays PLC from $90.00 to $92.00. They now have an “underweight” rating on the stock.
• 6/24/2026 – Prudential Financial had its price target raised by Piper Sandler from $105.00 to $110.00. They now have a “neutral” rating on the stock.
• 6/12/2026 – Prudential Financial was upgraded by Weiss Ratings from “hold (c)” to “hold (c+)”.
• 6/12/2026 – Prudential Financial was upgraded by Zacks Research from “strong sell” to “hold”.
• 6/9/2026 – Prudential Financial was downgraded by Argus from “buy” to “hold”.

Prudential Financial Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, June 11th. Investors of record on Tuesday, May 26th were issued a $1.40 dividend. The ex-dividend date was Tuesday, May 26th. This represents a $5.60 dividend on an annualized basis and a dividend yield of 4.6%. Prudential Financial’s dividend payout ratio is currently 57.61%.

Insiders Place Their Bets

In related news, major shareholder Insurance Co Of Ame Prudential sold 214,746 shares of the firm’s stock in a transaction that occurred on Tuesday, July 28th. The stock was sold at an average price of $24.75, for a total value of $5,314,963.50. Following the completion of the transaction, the insider directly owned 7,973,657 shares of the company’s stock, valued at $197,348,010.75. This trade represents a 2.62% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. 0.05% of the stock is owned by insiders.

Prudential Financial, Inc, headquartered in Newark, New Jersey, is a diversified financial services company with roots dating to 1875. The firm provides a range of insurance, retirement and investment products aimed at helping individual and institutional clients manage risk, accumulate and protect wealth, and plan for retirement. Prudential’s long history in life insurance and related financial services has positioned it as a major participant in the U.S. insurance market and a provider of services to a broad client base.

Prudential’s core business activities include individual life insurance, annuities, retirement solutions and group insurance products for employers.