First Trust Advisors LP Acquires 30,705 Shares of Planet Fitness, Inc. $PLNT

First Trust Advisors LP raised its stake in Planet Fitness, Inc. (NYSE:PLNT) by 91.7% in the first quarter, Holdings Channel.com reports. The firm owned 64,188 shares of the company’s stock after acquiring an additional 30,705 shares during the period. First Trust Advisors LP’s holdings in Planet Fitness were worth $4,774,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other hedge funds and other institutional investors also recently bought and sold shares of the stock. V Square Quantitative Management LLC bought a new position in Planet Fitness in the fourth quarter worth $27,000. Clearstead Advisors LLC lifted its holdings in shares of Planet Fitness by 135.9% during the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock worth $36,000 after acquiring an additional 193 shares during the period. EverSource Wealth Advisors LLC boosted its position in shares of Planet Fitness by 184.5% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock valued at $36,000 after acquiring an additional 214 shares in the last quarter. Los Angeles Capital Management LLC bought a new stake in Planet Fitness in the fourth quarter valued at about $41,000. Finally, Danske Bank A S acquired a new position in Planet Fitness in the third quarter worth about $52,000. 95.53% of the stock is currently owned by institutional investors and hedge funds.

Insider Buying and Selling

In other Planet Fitness news, Director Frances G. Rathke bought 5,000 shares of Planet Fitness stock in a transaction that occurred on Friday, May 8th. The stock was acquired at an average price of $46.21 per share, for a total transaction of $231,050.00. Following the completion of the acquisition, the director owned 5,000 shares of the company’s stock, valued at $231,050. This trade represents a ∞ increase in their position. The purchase was disclosed in a legal filing with the SEC, which can be accessed through the SEC website. Insiders own 0.90% of the company’s stock.

Planet Fitness Stock Down 0.5%

NYSE:PLNT opened at $55.93 on Wednesday. Planet Fitness, Inc. has a 12-month low of $37.03 and a 12-month high of $114.26. The stock’s fifty day simple moving average is $52.68 and its 200-day simple moving average is $67.90. The firm has a market capitalization of $4.44 billion, a P/E ratio of 20.19, a P/E/G ratio of 1.22 and a beta of 1.03.

Planet Fitness (NYSE:PLNT) last issued its quarterly earnings data on Thursday, May 7th. The company reported $0.74 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.63 by $0.11. Planet Fitness had a net margin of 16.52% and a negative return on equity of 81.29%. The firm had revenue of $337.24 million during the quarter, compared to analysts’ expectations of $298.60 million. During the same quarter in the previous year, the company earned $0.59 earnings per share. The business’s revenue for the quarter was up 21.9% on a year-over-year basis. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. As a group, equities research analysts expect that Planet Fitness, Inc. will post 3.17 earnings per share for the current year.

Wall Street Analysts Forecast Growth

Several brokerages recently issued reports on PLNT. Zacks Research raised shares of Planet Fitness from a “strong sell” rating to a “hold” rating in a report on Friday, July 10th. Canaccord Genuity Group boosted their target price on Planet Fitness from $80.00 to $82.00 and gave the stock a “buy” rating in a report on Monday, July 20th. UBS Group restated a “buy” rating on shares of Planet Fitness in a research report on Monday, July 20th. Guggenheim cut their price objective on Planet Fitness from $126.00 to $95.00 and set a “buy” rating for the company in a research report on Friday, May 8th. Finally, Bank of America restated a “neutral” rating and set a $59.00 target price (down from $110.00) on shares of Planet Fitness in a report on Friday, May 8th. One analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have issued a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average target price of $74.50.

More Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness previously reported better-than-expected quarterly results, including $0.74 in EPS versus a $0.63 consensus estimate and revenue of $337.2 million versus expectations of $298.6 million. Revenue increased 21.9% year over year, providing a fundamental offset to the legal overhang.
• Neutral Sentiment: Several firms—including Rosen, Pomerantz, Bernstein Liebhard, Bronstein Gewirtz, Schall Brown & Schwartz, and others—are seeking investors who purchased PLNT shares from November 6, 2025, through May 6, 2026, to serve as lead plaintiffs. The lead-plaintiff deadline is September 14, 2026. Rosen investor notice
• Negative Sentiment: The lawsuits allege that Planet Fitness and certain executives violated federal securities laws by misleading investors about membership growth, Black Card pricing, same-club sales, and the company’s three-year growth outlook. The allegations have not been proven in court. Levi & Korsinsky lawsuit notice
• Negative Sentiment: Investor notices link the legal claims to a sharp prior selloff after Planet Fitness lowered its 2026 targets and withdrew its three-year growth algorithm. Reports also cite a marketing campaign that allegedly alienated casual gym-goers and contributed to disappointing membership gains during the key first-quarter sign-up period. Bleichmar Fonti & Auld lawsuit announcement
• Negative Sentiment: The expanding number of law-firm solicitations increases reputational and litigation uncertainty for PLNT. Potential financial damages, legal expenses, and continued investor scrutiny could weigh on the stock even though Planet Fitness is guiding to approximately $3.19 in 2026 EPS.

Planet Fitness Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.