Benchmark Raises Wix.com (NASDAQ:WIX) Price Target to $90.00

Wix.com (NASDAQ:WIX) had its target price boosted by Benchmark from $85.00 to $90.00 in a note issued to investors on Wednesday,Benzinga reports. The firm presently has a “buy” rating on the information services provider’s stock. Benchmark’s price objective would suggest a potential upside of 36.96% from the stock’s current price.

Several other equities research analysts have also issued reports on WIX. Morgan Stanley lowered shares of Wix.com from an “overweight” rating to an “equal weight” rating and lowered their target price for the stock from $112.00 to $60.00 in a report on Tuesday, July 21st. Royal Bank Of Canada raised their price objective on shares of Wix.com from $45.00 to $60.00 and gave the stock a “sector perform” rating in a research note on Wednesday. UBS Group set a $75.00 target price on Wix.com in a research report on Wednesday. Evercore set a $95.00 target price on Wix.com in a research note on Tuesday. Finally, Barclays reduced their price target on Wix.com from $155.00 to $100.00 and set an “overweight” rating on the stock in a report on Thursday, May 14th. Eleven analysts have rated the stock with a Buy rating, nine have assigned a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, the stock has an average rating of “Hold” and an average price target of $91.10.

Wix.com Stock Performance

WIX stock traded down $1.06 during midday trading on Wednesday, reaching $65.72. 1,282,452 shares of the company traded hands, compared to its average volume of 2,252,052. The firm has a market capitalization of $3.83 billion, a price-to-earnings ratio of -84.26 and a beta of 0.90. The business has a 50 day moving average of $50.35 and a 200-day moving average of $67.29. Wix.com has a 52-week low of $40.16 and a 52-week high of $190.93.

Wix.com (NASDAQ:WIX) last released its quarterly earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, beating the consensus estimate of $1.13 by $0.26. The company had revenue of $563.06 million for the quarter, compared to analyst estimates of $552.56 million. Wix.com had a negative return on equity of 33.28% and a negative net margin of 1.97%.Wix.com’s quarterly revenue was up 14.9% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $2.28 EPS. Research analysts anticipate that Wix.com will post -0.16 earnings per share for the current year.

Institutional Trading of Wix.com

A number of large investors have recently modified their holdings of the company. Senvest Management LLC increased its holdings in Wix.com by 24.8% during the 1st quarter. Senvest Management LLC now owns 3,754,680 shares of the information services provider’s stock worth $338,184,000 after purchasing an additional 746,200 shares during the period. Hsbc Holdings PLC raised its holdings in shares of Wix.com by 11,894.0% in the 1st quarter. Hsbc Holdings PLC now owns 3,529,474 shares of the information services provider’s stock valued at $318,676,000 after purchasing an additional 3,500,047 shares in the last quarter. Wellington Management Group LLP lifted its position in shares of Wix.com by 90.4% in the 3rd quarter. Wellington Management Group LLP now owns 3,390,589 shares of the information services provider’s stock worth $602,270,000 after purchasing an additional 1,609,989 shares during the period. Ameriprise Financial Inc. boosted its position in Wix.com by 879.0% during the 2nd quarter. Ameriprise Financial Inc. now owns 2,031,591 shares of the information services provider’s stock valued at $321,926,000 after acquiring an additional 1,824,070 shares in the last quarter. Finally, Arrowstreet Capital Limited Partnership lifted its stake in shares of Wix.com by 57.5% during the 1st quarter. Arrowstreet Capital Limited Partnership now owns 1,585,962 shares of the information services provider’s stock worth $142,848,000 after purchasing an additional 578,729 shares during the last quarter. Hedge funds and other institutional investors own 81.52% of the company’s stock.

Key Headlines Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Q2 earnings beat expectations: Wix reported adjusted EPS of $1.39, above the $1.13 consensus estimate, while revenue rose 14.9% year over year to $563.1 million, exceeding expectations of $552.6 million. Wix Reports Second Quarter 2026 Results
• Positive Sentiment: Base44 economics are improving: Wix launched its proprietary Base 1 model and expects Base44’s non-GAAP gross margin to reach approximately 60% in the second half, a substantial improvement from near-zero margins earlier in the year. The company reiterated its 2026 outlook for low-teens bookings growth, low- to mid-teens revenue growth and a high-teens free-cash-flow margin, excluding acquisition and restructuring costs. Wix Q2 results show steady core business and improving Base44 economics
• Positive Sentiment: Analysts remain constructive: Cantor Fitzgerald raised its price target from $65 to $80 and assigned an “overweight” rating. Needham reaffirmed its “buy” rating with an $80 target, implying potential upside from the referenced trading level. Wix analyst price-target updates
• Positive Sentiment: Strategic partnership: Wix and Thryv announced plans to develop integrated commerce, payments and website solutions for small and midsize businesses, potentially expanding Wix’s distribution and customer reach. Thryv and Wix strategic partnership

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.