Frontdoor (NASDAQ:FTDR) reported second-quarter results that included revenue growth, higher margins and its first year-over-year organic increase in total ending member count in five years, while raising its full-year outlook for revenue and adjusted EBITDA.
Revenue rose 5% from a year earlier to $645 million in the second quarter. Net income increased 13% to $125 million, while adjusted EBITDA grew 10% to $220 million. Gross margin expanded about 100 basis points to 59%, and adjusted EBITDA margin increased 200 basis points to 34%.
Member Growth Across First-Year Channels
Direct-to-consumer ending member count increased 5%, representing the channel’s seventh consecutive quarter of year-over-year growth. Cobb said Frontdoor has pulled forward marketing spending to coincide with its selling season and continued shifting more spending toward performance marketing channels. The company also cited its multi-brand strategy and efforts to bring the acquired 2-10 Home Buyers Warranty business onto its platform.
In the real estate channel, ending member count rose 7% despite a sluggish market for existing-home sales. Cobb said higher housing inventory has given buyers more leverage, allowing home warranties to become a more frequent part of transactions. Frontdoor’s attach rate improved 30 basis points year over year, with the company attaching a home warranty to more than 5% of existing homes sold in the U.S. during the quarter.
Cobb said Frontdoor has been increasing local engagement with real estate agents and brokers, including targeted promotions and investments at the local level rather than relying primarily on broader metropolitan-area agreements. He also said the company selectively uses discounting in the real estate channel.
Retention and Service Operations
The company reported a 79.6% retention rate, near an all-time high. Frontdoor said active users of its app increased 65% year over year, while use of its video-chat-with-an-expert feature more than doubled in the quarter.
Frontdoor routed 84% of jobs through its preferred contractor network. Cobb said the company recorded its highest level of five-star service ratings and lowest level of one-star ratings, extending a 36-month trend of improvement. The company has approximately 17,000 contractors in its network, including about 4,000 preferred contractors.
Chief Financial Officer Jason Bailey said the preferred contractor mix supports both service quality and costs. He estimated that a 1 percentage point change in the preferred contractor rate represents roughly $8 million to $10 million in gross profit.
HVAC Upgrade Program Expands
Non-warranty and other revenue increased 19%, driven by Frontdoor’s HVAC upgrade program. Cobb said the program has grown from $13 million in revenue to an expected $170 million in four years and has access to a built-in demand funnel through the company’s 2.1 million members.
The company has penetrated about 3% of its member base with the HVAC offering so far. Cobb said contractor participation, quote rates and win rates have improved, and Frontdoor is applying dynamic pricing to the program. Bailey said the HVAC business currently carries margins in the low 20% range, below the core home warranty business, but the company expects pricing initiatives to improve margins over time.
Frontdoor is also moving appliance sales out of pilot phase and expects to expand that offering more broadly in the fourth quarter, according to Cobb.
Margins, Cash Flow and Capital Returns
Bailey said revenue growth in the quarter was driven by more than 3% from higher realized price and more than 1% from higher volume. Renewal revenue increased 4%, while first-year real estate revenue rose 3%. First-year direct-to-consumer revenue declined 2%, as promotional pricing reduced realized prices despite growth in new members.
Gross profit increased 5% to $378 million. The company cited approximately $16 million of revenue conversion from dynamic pricing, lower incident rates, and about $5 million of favorable weather during the quarter. Bailey said favorable cost development contributed about $4 million, while low-single-digit inflation in labor, parts and equipment was offset by operating improvements and favorable weather.
For the first half, Frontdoor generated $233 million in free cash flow and ended the second quarter with $472 million of unrestricted cash and $722 million of total liquidity. The company expects to convert more than 60% of adjusted EBITDA into free cash flow for the full year.
Frontdoor repurchased $181 million of stock through July 31 and now expects to repurchase approximately $330 million in 2026, completing its current authorization ahead of its original schedule. Bailey said the company has returned approximately $900 million to shareholders through share repurchases since 2021.
Guidance Raised for 2026
Frontdoor raised its full-year revenue outlook to $2.19 billion to $2.21 billion, an increase of $25 million at the midpoint. It now expects adjusted EBITDA of $585 million to $600 million, up $20 million at the midpoint, implying an adjusted EBITDA margin of approximately 27% at the midpoint.
The company forecast realized price growth of 3% to 4% and volume growth of 1% to 2% for the year. It expects non-warranty and other revenue of $230 million to $240 million. For the third quarter, Frontdoor forecast revenue of $642 million to $652 million and adjusted EBITDA of $197 million to $207 million.
Bailey said the outlook incorporates more than $10 million of additional marketing spending in the second half, weighted toward the third quarter, and expects the second-quarter weather benefit to largely reverse in the third quarter.
About Frontdoor (NASDAQ:FTDR)
Frontdoor, Inc (NASDAQ:FTDR) is a leading provider of home service plans and repair solutions for residential property owners. The company offers contract-based coverage that helps homeowners manage the cost of repairing and replacing essential household systems and appliances, including heating and cooling, plumbing, electrical wiring, water heaters, washers, dryers, refrigerators and other major kitchen equipment.
Frontdoor delivers its services through a nationwide network of independent service professionals and contractors, leveraging a cloud-based platform and call center infrastructure to coordinate service visits and process claims.
