Cricut (NASDAQ:CRCT) Upgraded by Zacks Research to Strong-Buy Rating

Cricut (NASDAQ:CRCT) was upgraded by investment analysts at Zacks Research from a “hold” rating to a “strong-buy” rating in a research note issued to investors on Wednesday,Zacks.com reports.

CRCT has been the subject of a number of other reports. The Goldman Sachs Group reaffirmed a “sell” rating and set a $3.75 price objective on shares of Cricut in a research report on Wednesday, May 6th. Morgan Stanley reissued an “underweight” rating and issued a $3.70 target price on shares of Cricut in a report on Wednesday. Finally, Weiss Ratings upgraded Cricut from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Tuesday, July 21st. One investment analyst has rated the stock with a Strong Buy rating, one has issued a Hold rating and four have assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock has a consensus rating of “Reduce” and an average target price of $3.82.

Cricut Stock Performance

NASDAQ CRCT opened at $6.07 on Wednesday. Cricut has a one year low of $3.73 and a one year high of $6.93. The firm has a market cap of $1.27 billion, a PE ratio of 14.12 and a beta of 0.19. The firm’s fifty day moving average is $4.52 and its two-hundred day moving average is $4.36.

Cricut (NASDAQ:CRCT) last released its quarterly earnings results on Tuesday, August 4th. The company reported $0.19 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.06 by $0.13. The firm had revenue of $156.28 million for the quarter, compared to analyst estimates of $159.95 million. Cricut had a return on equity of 24.83% and a net margin of 12.71%. Research analysts predict that Cricut will post 0.14 earnings per share for the current year.

Insider Buying and Selling at Cricut

In other Cricut news, CEO Arora Ashish sold 60,000 shares of the business’s stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $5.98, for a total transaction of $358,800.00. Following the transaction, the chief executive officer owned 4,207,105 shares in the company, valued at approximately $25,158,487.90. The trade was a 1.41% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Jason Makler bought 9,691 shares of the business’s stock in a transaction dated Tuesday, May 12th. The shares were acquired at an average cost of $4.34 per share, with a total value of $42,058.94. Following the completion of the purchase, the director owned 29,690 shares in the company, valued at approximately $128,854.60. This represents a 48.46% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. In the last 90 days, insiders have sold 213,633 shares of company stock valued at $1,023,514. 16.48% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Large investors have recently bought and sold shares of the business. Millennium Management LLC grew its position in Cricut by 374.5% during the fourth quarter. Millennium Management LLC now owns 982,343 shares of the company’s stock worth $4,863,000 after buying an additional 775,330 shares during the period. Bank of New York Mellon Corp acquired a new stake in shares of Cricut during the 2nd quarter valued at approximately $2,409,000. Algert Global LLC boosted its stake in shares of Cricut by 354.9% during the 3rd quarter. Algert Global LLC now owns 615,697 shares of the company’s stock worth $3,873,000 after acquiring an additional 480,364 shares in the last quarter. Arrowstreet Capital Limited Partnership boosted its stake in shares of Cricut by 51.4% during the 3rd quarter. Arrowstreet Capital Limited Partnership now owns 1,379,155 shares of the company’s stock worth $8,675,000 after acquiring an additional 467,934 shares in the last quarter. Finally, Jacobs Levy Equity Management Inc. grew its holdings in shares of Cricut by 76.6% in the 3rd quarter. Jacobs Levy Equity Management Inc. now owns 906,141 shares of the company’s stock worth $5,700,000 after acquiring an additional 392,951 shares during the period. Hedge funds and other institutional investors own 19.60% of the company’s stock.

More Cricut News

Here are the key news stories impacting Cricut this week:

• Positive Sentiment: Q2 earnings exceeded expectations: Cricut reported adjusted earnings of $0.19 per share, well above the roughly $0.04–$0.06 analyst consensus and up from $0.11 a year earlier. Cricut Tops Q2 Earnings Estimates
• Positive Sentiment: Profitability strengthened: Net income increased 59% year over year to $39.1 million, supporting the view that cost controls are offsetting some sales pressure. Cricut Reports Second Quarter 2026 Financial Results
• Positive Sentiment: Recurring subscriber base grew: Paid subscribers surpassed 3.1 million, up 3% from the prior year, providing support for Cricut’s subscription revenue model. Cricut Q2 2026 Earnings Call Transcript
• Positive Sentiment: Dividend supports the value case: Cricut paid its recurring semiannual dividend of $0.10 per share in July, which may appeal to income-oriented investors. Cricut Is Crafting Value Where It Matters Most
• Neutral Sentiment: Several institutional investors increased their holdings during the first and second quarters, including Arrowstreet Capital, Russell Investments and Jane Street, although institutional ownership remains about 19.6%.
• Negative Sentiment: Revenue missed estimates: Q2 revenue declined 9% year over year to approximately $156.3 million, below the $159.95 million consensus, signaling continued demand pressure despite the earnings beat. Cricut Q2 2026 Results Presentation
• Negative Sentiment: CEO selling adds a sentiment overhang: CEO Ashish Arora sold 60,000 shares at $4.77 and another 60,000 at $5.98. Both transactions were conducted under a pre-arranged Rule 10b5-1 plan, and he still owns more than 4.2 million shares, reducing—but not eliminating—the concern. Cricut Insider Selling
• Negative Sentiment: Analyst outlook remains bearish: Morgan Stanley maintained an underweight rating with a $3.70 target, while the consensus remains “Strong Sell” with an average target of $3.82. Cricut Analyst Ratings

About Cricut

Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.

Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.