BTIG Research Issues Pessimistic Forecast for AppLovin (NASDAQ:APP) Stock Price

AppLovin (NASDAQ:APP) had its price objective reduced by BTIG Research from $640.00 to $574.00 in a report issued on Thursday, MarketBeat.com reports. The brokerage currently has a “buy” rating on the stock. BTIG Research’s target price would indicate a potential upside of 65.51% from the stock’s previous close.

APP has been the topic of several other research reports. Morgan Stanley restated an “overweight” rating on shares of AppLovin in a research note on Wednesday, May 27th. KeyCorp set a $775.00 price objective on AppLovin in a report on Wednesday, June 10th. Piper Sandler downgraded AppLovin from an “overweight” rating to a “neutral” rating and cut their target price for the company from $665.00 to $385.00 in a research note on Thursday. Citigroup reiterated a “buy” rating on shares of AppLovin in a research report on Monday, June 22nd. Finally, Needham & Company LLC decreased their price target on AppLovin from $700.00 to $500.00 and set a “buy” rating for the company in a research note on Thursday. Two investment analysts have rated the stock with a Strong Buy rating, fifteen have given a Buy rating and seven have given a Hold rating to the stock. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and an average target price of $574.82.

AppLovin Stock Performance

APP stock opened at $346.80 on Thursday. AppLovin has a 1 year low of $332.19 and a 1 year high of $745.61. The stock has a market capitalization of $116.50 billion, a price-to-earnings ratio of 26.66, a PEG ratio of 0.55 and a beta of 2.54. The company has a debt-to-equity ratio of 1.11, a quick ratio of 3.24 and a current ratio of 4.30. The stock’s fifty day moving average is $474.18 and its two-hundred day moving average is $463.92.

AppLovin (NASDAQ:APP) last released its quarterly earnings data on Tuesday, August 4th. The company reported $3.76 earnings per share for the quarter, hitting analysts’ consensus estimates of $3.76. The business had revenue of $1.92 billion for the quarter, compared to analysts’ expectations of $1.94 billion. AppLovin had a net margin of 64.58% and a return on equity of 193.10%. The company’s revenue for the quarter was up 52.8% compared to the same quarter last year. During the same quarter last year, the company earned $2.39 EPS. On average, research analysts predict that AppLovin will post 15.87 EPS for the current year.

Insider Buying and Selling at AppLovin

In related news, Director Eduardo Vivas sold 163,910 shares of the business’s stock in a transaction that occurred on Tuesday, June 16th. The stock was sold at an average price of $504.06, for a total transaction of $82,620,474.60. Following the sale, the director owned 6,785,087 shares of the company’s stock, valued at $3,420,090,953.22. The trade was a 2.36% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CTO Vasily Shikin sold 62,804 shares of the company’s stock in a transaction that occurred on Friday, May 22nd. The stock was sold at an average price of $484.42, for a total value of $30,423,513.68. Following the completion of the sale, the chief technology officer owned 3,189,739 shares of the company’s stock, valued at $1,545,173,366.38. This trade represents a 1.93% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 393,000 shares of company stock valued at $197,297,363. 12.81% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Several large investors have recently bought and sold shares of APP. Washington Trust Advisors Inc. raised its position in AppLovin by 160.0% in the fourth quarter. Washington Trust Advisors Inc. now owns 39 shares of the company’s stock worth $27,000 after acquiring an additional 24 shares in the last quarter. Mcguire Capital Advisors Inc. acquired a new stake in AppLovin in the 4th quarter valued at about $27,000. Laurel Wealth Advisors LLC bought a new position in shares of AppLovin during the 4th quarter valued at about $32,000. Osbon Capital Management LLC bought a new position in shares of AppLovin during the 4th quarter valued at about $36,000. Finally, Dogwood Wealth Management LLC grew its stake in shares of AppLovin by 84.4% in the 4th quarter. Dogwood Wealth Management LLC now owns 59 shares of the company’s stock worth $40,000 after purchasing an additional 27 shares during the last quarter. Institutional investors own 41.85% of the company’s stock.

Key AppLovin News

Here are the key news stories impacting AppLovin this week:

• Positive Sentiment: AppLovin reported second-quarter revenue of $1.92 billion, up 52.8% year over year, while earnings of $3.76 per share were in line with consensus. Strong consumer-vertical momentum and a robust third-quarter outlook support the company’s growth narrative. AppLovin Q2 2026 earnings call highlights
• Positive Sentiment: Management said recent AI model improvements were affected by timing, while live gains and broader consumer adoption could drive stronger growth in the third quarter. The expansion of AXON Ads into self-serve advertising and new verticals such as fintech and connected TV could increase AppLovin’s addressable market. APP Q2 earnings call highlights
• Positive Sentiment: Citigroup lowered its price target from $710 to $650 but maintained a “buy” rating. Morgan Stanley also kept an “overweight” rating with a $650 target, indicating analysts still see substantial upside after the selloff.
• Positive Sentiment: AppLovin’s chief financial officer said the SEC investigation involving the company has been closed, removing a potentially significant regulatory overhang. SEC probe closure report

AppLovin Company Profile

AppLovin Corporation is a Palo Alto–based mobile technology company that provides software and services to help app developers grow and monetize their businesses. The company operates a data-driven advertising and marketing platform that connects app publishers and advertisers, delivering tools for user acquisition, monetization, analytics and creative optimization. AppLovin’s technology is integrated into a broad set of mobile applications through software development kits (SDKs) and ad products designed to maximize revenue and engagement for developers.

Key components of AppLovin’s offering include an ad mediation and exchange platform that enables publishers to manage and monetize inventory across multiple demand sources, and a user-acquisition platform that helps advertisers target and scale campaigns.