NIKE (NYSE:NKE) CFO Matthew Friend Sells 2,463 Shares of Stock

NIKE, Inc. (NYSE:NKE) CFO Matthew Friend sold 2,463 shares of the stock in a transaction on Wednesday, August 5th. The shares were sold at an average price of $41.60, for a total value of $102,460.80. Following the completion of the transaction, the chief financial officer directly owned 82,165 shares in the company, valued at $3,418,064. This trade represents a 2.91% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

NIKE Stock Down 0.8%

NIKE stock opened at $41.66 on Friday. The stock has a market cap of $61.81 billion, a PE ratio of 19.94, a P/E/G ratio of 1.86 and a beta of 1.11. The company has a debt-to-equity ratio of 0.40, a current ratio of 1.96 and a quick ratio of 1.36. The stock’s fifty day moving average is $43.18 and its two-hundred day moving average is $49.55. NIKE, Inc. has a 1-year low of $40.00 and a 1-year high of $80.17.

NIKE (NYSE:NKE) last released its quarterly earnings data on Tuesday, June 30th. The footwear maker reported $0.20 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.11 by $0.09. NIKE had a return on equity of 16.54% and a net margin of 6.70%.The business had revenue of $10.97 billion during the quarter, compared to analysts’ expectations of $10.85 billion. During the same period in the prior year, the firm posted $0.14 EPS. The business’s quarterly revenue was down 1.1% compared to the same quarter last year. On average, sell-side analysts expect that NIKE, Inc. will post 1.74 EPS for the current fiscal year.

NIKE Dividend Announcement

The firm also recently declared a quarterly dividend, which will be paid on Thursday, October 1st. Investors of record on Tuesday, September 1st will be issued a $0.41 dividend. This represents a $1.64 dividend on an annualized basis and a yield of 3.9%. The ex-dividend date of this dividend is Tuesday, September 1st. NIKE’s dividend payout ratio is 78.47%.

Key NIKE News

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: NIKE declared a quarterly dividend of $0.41 per share, payable October 1 to shareholders of record September 1. The annualized payout of $1.64 represents an approximately 3.9% yield and provides continued income support for investors. NIKE Declares $0.41 Quarterly Dividend
• Positive Sentiment: NIKE is emphasizing performance products, innovation, athlete engagement and sport-focused execution as part of its effort to restore longer-term growth. The strategy could help offset near-term demand weakness if product momentum improves. NIKE Bets on Performance Products
• Neutral Sentiment: Brokerages collectively maintain a “Hold” recommendation, suggesting analysts see limited near-term catalysts but that the stock’s depressed valuation may already reflect some of the company’s difficulties. Consensus Hold Recommendation
• Negative Sentiment: JPMorgan lowered its stance to “Sell” and reiterated an underweight view, citing a longer-than-expected turnaround. The downgrade adds pressure to the stock and signals concerns about weak demand and delayed earnings recovery. JPMorgan Cuts Nike to Sell
• Negative Sentiment: Investors continue to focus on NIKE’s China reset and planned U.S. store closures, which could weigh on near-term revenue, earnings and operating margins. Analysts have also questioned whether the shares remain expensive relative to fair value despite substantial declines during 2026. NIKE China Reset and Store Closures
• Negative Sentiment: NIKE’s CFO, COO and an executive vice president each sold shares at $41.60. Because all three transactions were executed under pre-arranged Rule 10b5-1 plans and represented relatively small reductions in ownership, the sales are a modest negative signal rather than evidence of discretionary insider selling. NIKE Insider Sale Filing

Analysts Set New Price Targets

A number of analysts have weighed in on NKE shares. Citigroup reissued a “neutral” rating on shares of NIKE in a report on Wednesday, July 22nd. Sanford C. Bernstein restated an “outperform” rating and issued a $68.00 target price (down from $72.00) on shares of NIKE in a report on Wednesday, July 29th. Rothschild & Co Redburn dropped their target price on shares of NIKE from $45.00 to $37.00 and set a “sell” rating on the stock in a research report on Friday, July 17th. Weiss Ratings upgraded shares of NIKE from a “sell (d)” rating to a “sell (d+)” rating in a research note on Friday, July 17th. Finally, UBS Group set a $48.00 price target on shares of NIKE and gave the stock a “neutral” rating in a research note on Wednesday, July 1st. One analyst has rated the stock with a Strong Buy rating, thirteen have assigned a Buy rating, eighteen have given a Hold rating and five have issued a Sell rating to the company’s stock. According to MarketBeat.com, NIKE currently has an average rating of “Hold” and an average price target of $53.53.

Institutional Investors Weigh In On NIKE

A number of institutional investors and hedge funds have recently added to or reduced their stakes in NKE. Vanguard Group Inc. increased its holdings in shares of NIKE by 1.5% in the 4th quarter. Vanguard Group Inc. now owns 116,993,541 shares of the footwear maker’s stock valued at $7,453,658,000 after acquiring an additional 1,702,342 shares during the period. State Street Corp boosted its stake in NIKE by 2.2% during the 4th quarter. State Street Corp now owns 59,315,606 shares of the footwear maker’s stock worth $3,802,807,000 after purchasing an additional 1,275,494 shares during the period. Capital World Investors grew its position in NIKE by 16.2% during the 4th quarter. Capital World Investors now owns 49,069,951 shares of the footwear maker’s stock worth $3,126,246,000 after purchasing an additional 6,830,938 shares during the last quarter. J. Stern & Co. LLP grew its position in NIKE by 49,010.4% during the 4th quarter. J. Stern & Co. LLP now owns 48,054,542 shares of the footwear maker’s stock worth $3,061,555,000 after purchasing an additional 47,956,692 shares during the last quarter. Finally, Geode Capital Management LLC grew its position in NIKE by 0.9% during the 4th quarter. Geode Capital Management LLC now owns 26,442,879 shares of the footwear maker’s stock worth $1,677,251,000 after purchasing an additional 233,925 shares during the last quarter. Hedge funds and other institutional investors own 64.25% of the company’s stock.

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).