Comparing Priority Technology (NASDAQ:PRTH) & Surna (OTCMKTS:SRNA)

Priority Technology (NASDAQ:PRTH) and Surna (OTCMKTS:SRNA) are both finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, valuation, analyst recommendations, institutional ownership, profitability and dividends.

Institutional & Insider Ownership

11.5% of Priority Technology shares are owned by institutional investors. Comparatively, 9.8% of Surna shares are owned by institutional investors. 59.4% of Priority Technology shares are owned by insiders. Comparatively, 0.2% of Surna shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of current recommendations and price targets for Priority Technology and Surna, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Priority Technology	0	4	2	0	2.33
Surna	0	0	0	0	0.00

Priority Technology presently has a consensus target price of $8.50, indicating a potential upside of 57.70%. Given Priority Technology’s stronger consensus rating and higher probable upside, equities analysts clearly believe Priority Technology is more favorable than Surna.

Profitability

This table compares Priority Technology and Surna’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Priority Technology	5.61%	-98.46%	3.93%
Surna	N/A	N/A	N/A

Earnings and Valuation

This table compares Priority Technology and Surna”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Priority Technology	$953.01 million	0.47	$55.68 million	$0.71	7.59
Surna	N/A	N/A	N/A	($0.01)	-321.09

Priority Technology has higher revenue and earnings than Surna. Surna is trading at a lower price-to-earnings ratio than Priority Technology, indicating that it is currently the more affordable of the two stocks.

Summary

Priority Technology beats Surna on 10 of the 11 factors compared between the two stocks.

About Priority Technology

Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Small and Medium-Sized Businesses (SMB) Payments, Business-To-Business (B2B) Payments, and Enterprise Payments. It offers SMB payments processing solutions for B2C transactions through independent sales organizations, financial institutions, independent software vendors, and other referral partners through its MX product suite, which includes MX Connect and MX Merchant products, such as MX Insights, MX Storefront, MX Retail, MX Invoice, MX B2B and ACH.com, and others, which provides flexible and customizable set of business applications that helps to manage critical business work functions and revenue performance to resellers and merchant clients using core payment processing. The company also offers CPX, a platform that offers accounts payable automation solutions, including virtual card, purchase card, ACH +, dynamic discounting, or check. In addition, it provides curated managed services; payment-adjacent technologies to facilitate the acceptance of electronic payments from customers; and Plastiq payables management software, which helps businesses in improving cash flow with instant access to working capital. Further, the company offers embedded finance and BaaS solutions to enterprise customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments; and managed services solutions that provide audience-specific programs for institutional partners and other third parties; and consulting and development solutions. It serves SMB, and enterprises, as well as distribution partners, including retail and wholesale independent sales organizations, financial institutions, and independent software vendors. The company was founded in 2005 and is headquartered in Alpharetta, Georgia.

About Surna

Surna Inc. designs, engineers, and sells environmental control and other technologies for controlled environment agriculture to state- and provincial-regulated cannabis cultivators in the United States, Canada, and internationally. Its products and services include liquid-based process cooling systems and other climate control systems; air handling equipment and systems; a full-service engineering package for designing and engineering commercial scale thermodynamic systems for cannabis cultivation facilities; and automation and control devices, systems, and technologies used for environmental, lighting, and climate control. The company also offers mechanical, electrical, and plumbing engineering services; develops and sells a four-pipe environmental control system with Surna branded fan coil units and custom air handlers; and develops destratification fans, as well as provides facility retrofit services. Surna Inc. was incorporated in 2009 and is headquartered in Boulder, Colorado.