FST (NASDAQ:KBSX – Get Free Report) and Brunswick (NYSE:BC – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, risk, dividends, earnings and analyst recommendations.
Risk and Volatility
FST has a beta of 0.37, suggesting that its share price is 63% less volatile than the S&P 500. Comparatively, Brunswick has a beta of 1.33, suggesting that its share price is 33% more volatile than the S&P 500.
Analyst Ratings
This is a summary of current ratings and recommmendations for FST and Brunswick, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| FST | 1 | 0 | 1 | 0 | 2.00 |
| Brunswick | 1 | 7 | 6 | 1 | 2.47 |
Insider and Institutional Ownership
50.8% of FST shares are held by institutional investors. Comparatively, 99.3% of Brunswick shares are held by institutional investors. 54.6% of FST shares are held by insiders. Comparatively, 1.0% of Brunswick shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Valuation and Earnings
This table compares FST and Brunswick”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| FST | $52.97 million | 0.74 | -$1.50 million | ($0.01) | -103.90 |
| Brunswick | $5.36 billion | 0.99 | -$137.30 million | ($1.31) | -62.22 |
FST has higher earnings, but lower revenue than Brunswick. FST is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares FST and Brunswick’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| FST | -0.90% | 1.66% | 0.40% |
| Brunswick | -1.53% | 15.28% | 4.60% |
Summary
Brunswick beats FST on 10 of the 15 factors compared between the two stocks.
About FST
FST Corp. designs, manufactures, markets, and distributes steel golf shafts to golf club original equipment manufacturers and distributors worldwide. The company offers steel shafts under the KBS brand name. FST Corp.is based in Chiayi, Taiwan.
About Brunswick
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. It operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; Thunder Jet heavy-gauge aluminum boats; Veer recreational and fishing boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.
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