Bryn Mawr Trust Advisors LLC Invests $1.14 Million in Salesforce Inc. $CRM

Bryn Mawr Trust Advisors LLC acquired a new stake in Salesforce Inc. (NYSE:CRM) during the 2nd quarter, HoldingsChannel.com reports. The fund acquired 7,301 shares of the CRM provider’s stock, valued at approximately $1,144,000.

A number of other hedge funds and other institutional investors have also recently bought and sold shares of CRM. Mill Capital Management LLC acquired a new stake in Salesforce in the 2nd quarter valued at about $9,375,000. Cornerstone Capital Inc. acquired a new position in shares of Salesforce during the second quarter worth about $444,000. Northstar Group Inc. acquired a new position in shares of Salesforce during the second quarter worth about $860,000. Ballast Inc. increased its stake in shares of Salesforce by 54.0% during the second quarter. Ballast Inc. now owns 9,737 shares of the CRM provider’s stock worth $1,525,000 after buying an additional 3,415 shares during the period. Finally, Regent Peak Wealth Advisors LLC increased its stake in shares of Salesforce by 12.8% during the second quarter. Regent Peak Wealth Advisors LLC now owns 1,383 shares of the CRM provider’s stock worth $217,000 after buying an additional 157 shares during the period. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

Salesforce Stock Performance

Shares of CRM opened at $195.86 on Friday. The company has a market capitalization of $160.41 billion, a price-to-earnings ratio of 22.67, a price-to-earnings-growth ratio of 1.09 and a beta of 1.16. Salesforce Inc. has a 52-week low of $146.32 and a 52-week high of $269.11. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. The stock has a 50 day moving average price of $171.41 and a 200 day moving average price of $182.28.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping analysts’ consensus estimates of $3.13 by $0.75. The company had revenue of $11.13 billion for the quarter, compared to analysts’ expectations of $11.05 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The firm’s revenue for the quarter was up 13.3% on a year-over-year basis. During the same quarter last year, the company earned $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Research analysts predict that Salesforce Inc. will post 10.27 EPS for the current fiscal year.

Salesforce Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Thursday, July 2nd. Investors of record on Thursday, June 11th were paid a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a yield of 0.9%. The ex-dividend date was Thursday, June 11th. Salesforce’s dividend payout ratio (DPR) is currently 20.37%.

Analysts Set New Price Targets

A number of brokerages recently issued reports on CRM. Daiwa Securities Group decreased their price target on shares of Salesforce from $295.00 to $280.00 and set a “buy” rating for the company in a research note on Tuesday, June 2nd. Weiss Ratings raised shares of Salesforce from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Wednesday. Wells Fargo & Company raised their price objective on shares of Salesforce from $200.00 to $205.00 and gave the company an “equal weight” rating in a report on Wednesday. BTIG Research reaffirmed a “buy” rating and set a $255.00 price objective on shares of Salesforce in a research report on Tuesday, May 26th. Finally, UBS Group boosted their target price on shares of Salesforce from $185.00 to $210.00 and gave the stock a “neutral” rating in a research note on Wednesday. Two investment analysts have rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, seventeen have given a Hold rating and three have issued a Sell rating to the company. According to MarketBeat, Salesforce presently has an average rating of “Moderate Buy” and an average price target of $249.05.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: JPMorgan resumed coverage with an Overweight rating and a $250 price target, citing potential acceleration in Salesforce’s core business during the second half of the year. The target implies more than 24% upside from recent levels. JPMorgan bullish Salesforce coverage
• Positive Sentiment: Monness Crespi & Hardt raised its Salesforce price target to $222 from $200 and maintained a Buy rating. UBS and Wells Fargo also reportedly forecast strong appreciation, reinforcing improving sell-side sentiment. Monness Crespi Salesforce price target
• Positive Sentiment: Salesforce’s Agentforce platform is gaining traction, giving the company a way to use its large CRM customer base to compete with Microsoft and Oracle in enterprise “agentic” AI. Salesforce agentic AI analysis
• Positive Sentiment: A Seeking Alpha analysis argues that Salesforce’s $27.1 billion share-repurchase program, equivalent to an estimated 23% net buyback yield, could support earnings-per-share growth. The stock also appears inexpensive at roughly 14 times forward earnings, although buybacks have increased debt. Salesforce buyback analysis
• Neutral Sentiment: Salesforce has recently posted strong momentum, with reports noting three consecutive weeks of gains and substantial one-month appreciation. That run may be encouraging investors, but it also raises the possibility of profit-taking.
• Negative Sentiment: Parnassus Investments indicated that Salesforce has lost favor as AI opportunities shift toward competing or substitute technologies. Other commentary likewise warns that alternative software and AI-native tools threaten Salesforce’s traditional CRM franchise. Salesforce AI competition concerns

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.