Simplicity Wealth LLC Makes New $1.28 Million Investment in Intuit Inc. $INTU

Simplicity Wealth LLC acquired a new position in Intuit Inc. (NASDAQ:INTU) during the second quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund acquired 4,896 shares of the software maker’s stock, valued at approximately $1,278,000.

A number of other institutional investors have also made changes to their positions in INTU. Brighton Jones LLC boosted its holdings in Intuit by 61.3% in the fourth quarter. Brighton Jones LLC now owns 3,552 shares of the software maker’s stock valued at $2,233,000 after acquiring an additional 1,350 shares during the last quarter. Revolve Wealth Partners LLC raised its stake in shares of Intuit by 145.6% during the fourth quarter. Revolve Wealth Partners LLC now owns 813 shares of the software maker’s stock worth $511,000 after buying an additional 482 shares during the last quarter. Nicholas Hoffman & Company LLC. acquired a new position in Intuit in the first quarter valued at approximately $785,564,000. Sivia Capital Partners LLC lifted its holdings in Intuit by 23.1% in the second quarter. Sivia Capital Partners LLC now owns 886 shares of the software maker’s stock valued at $698,000 after buying an additional 166 shares during the period. Finally, Florida Financial Advisors LLC boosted its stake in Intuit by 12.2% in the second quarter. Florida Financial Advisors LLC now owns 470 shares of the software maker’s stock valued at $370,000 after acquiring an additional 51 shares during the last quarter. 83.66% of the stock is owned by institutional investors.

Key Stories Impacting Intuit

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Intuit expanded its Intuit Intelligence platform with conversational AI and additional capabilities for QuickBooks Online Advanced and Intuit Enterprise Suite. The initiative targets larger businesses, CFOs and accounting firms and could support growth beyond Intuit’s traditional small-business customer base. Intuit Advances Its Mid-Market Platform With Conversational AI, Enterprise Scale, and Deep Industry Workflows for CFOs and Accounting Firms
• Positive Sentiment: Some recent analyst commentary remains bullish, arguing that Intuit’s core QuickBooks and online ecosystem remain resilient, while TurboTax monetization, Credit Karma synergies and AI adoption could help sustain double-digit growth. Upcoming fiscal-year 2027 guidance and management’s AI strategy are viewed as important catalysts. Intuit: Strong Fundamentals Amid AI Fears Make The Stock Attractive
• Neutral Sentiment: Options pricing implies a wide potential trading range rather than a clear directional signal, suggesting elevated uncertainty and the need for investors to manage position sizes carefully. Intuit’s Options Price A Floor Below Anything The Stock Has Touched In A Year
• Negative Sentiment: Several law firms publicized a securities class action against Intuit and certain officers. The complaints allege that the company misled investors about the sustainability of business growth, particularly TurboTax, and failed to disclose competitive and pricing pressures in its tax operations. The allegations have not been proven. Investors in the August 22, 2025–May 20, 2026 class period have until September 8, 2026 to seek lead-plaintiff status. The repeated notices add legal and reputational overhang to the stock. Bronstein, Gewirtz & Grossman LLC Urges Intuit Inc. Investors to Act

Intuit Stock Performance

Shares of INTU opened at $345.66 on Monday. The stock has a market capitalization of $94.55 billion, a price-to-earnings ratio of 20.94, a PEG ratio of 1.09 and a beta of 0.97. Intuit Inc. has a 12 month low of $252.84 and a 12 month high of $721.54. The firm has a fifty day simple moving average of $292.28 and a 200 day simple moving average of $364.67. The company has a current ratio of 1.45, a quick ratio of 1.45 and a debt-to-equity ratio of 0.26.

Intuit (NASDAQ:INTU) last issued its quarterly earnings results on Wednesday, May 20th. The software maker reported $12.80 earnings per share (EPS) for the quarter, beating the consensus estimate of $12.57 by $0.23. Intuit had a net margin of 21.91% and a return on equity of 25.18%. The firm had revenue of $8.56 billion for the quarter, compared to analyst estimates of $8.54 billion. During the same period in the previous year, the business earned $11.65 EPS. The company’s revenue was up 10.4% compared to the same quarter last year. Intuit has set its Q4 2026 guidance at 3.560-3.620 EPS and its FY 2026 guidance at 23.800-23.850 EPS. Research analysts forecast that Intuit Inc. will post 18.18 EPS for the current fiscal year.

Intuit Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Friday, July 17th. Shareholders of record on Thursday, July 9th were given a dividend of $1.20 per share. The ex-dividend date of this dividend was Thursday, July 9th. This represents a $4.80 annualized dividend and a dividend yield of 1.4%. Intuit’s payout ratio is 29.07%.

Analyst Upgrades and Downgrades

A number of research firms have recently weighed in on INTU. Wall Street Zen downgraded Intuit from a “buy” rating to a “hold” rating in a research note on Saturday, May 2nd. Freedom Capital downgraded shares of Intuit from a “strong-buy” rating to a “hold” rating in a research report on Thursday, May 21st. Barclays reduced their price objective on shares of Intuit from $540.00 to $443.00 and set an “overweight” rating on the stock in a research note on Thursday, May 21st. HSBC decreased their price target on shares of Intuit from $897.00 to $707.00 and set a “buy” rating for the company in a report on Friday, May 22nd. Finally, BMO Capital Markets reduced their target price on Intuit from $550.00 to $412.00 and set an “outperform” rating on the stock in a report on Thursday, May 21st. Nineteen research analysts have rated the stock with a Buy rating, ten have given a Hold rating and three have issued a Sell rating to the stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $456.90.

Insider Activity at Intuit

In other news, Director Richard L. Dalzell sold 284 shares of the business’s stock in a transaction dated Tuesday, June 23rd. The shares were sold at an average price of $262.32, for a total transaction of $74,498.88. Following the transaction, the director directly owned 11,758 shares in the company, valued at $3,084,358.56. The trade was a 2.36% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Vasant M. Prabhu acquired 500 shares of the business’s stock in a transaction dated Tuesday, May 26th. The stock was acquired at an average cost of $309.71 per share, with a total value of $154,855.00. Following the completion of the transaction, the director owned 1,750 shares of the company’s stock, valued at approximately $541,992.50. The trade was a 40.00% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. In the last three months, insiders sold 1,239 shares of company stock valued at $348,354. 2.49% of the stock is currently owned by insiders.

Intuit Profile

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.