Investment Analysts’ Recent Ratings Changes for Zillow Group (Z)

Several brokerages have updated their recommendations and price targets on shares of Zillow Group (NASDAQ: Z) in the last few weeks:

• 8/11/2026 – Zillow Group had its price target lowered by JPMorgan Chase & Co. from $76.00 to $62.00. They now have an “overweight” rating on the stock.
• 8/8/2026 – Zillow Group was downgraded by Wall Street Zen from “buy” to “hold”.
• 8/7/2026 – Zillow Group had its price target lowered by Keefe, Bruyette & Woods from $37.00 to $34.00. They now have a “market perform” rating on the stock.
• 8/6/2026 – Zillow Group was given a new $60.00 price target by Morgan Stanley.
• 8/6/2026 – Zillow Group was downgraded by Sanford C. Bernstein from “strong-buy” to “hold”.
• 8/6/2026 – Zillow Group was downgraded by Evercore Inc from “strong-buy” to “hold”.
• 8/4/2026 – Zillow Group was downgraded by Zacks Research from “strong-buy” to “hold”.
• 7/14/2026 – Zillow Group had its price target lowered by Jefferies Financial Group Inc. from $75.00 to $60.00. They now have a “buy” rating on the stock.
• 7/13/2026 – Zillow Group had its price target lowered by Keefe, Bruyette & Woods from $50.00 to $37.00. They now have a “market perform” rating on the stock.
• 7/6/2026 – Zillow Group was upgraded by Zacks Research from “hold” to “strong-buy”.

Insider Activity at Zillow Group

In other news, insider Errol G. Samuelson sold 3,154 shares of the stock in a transaction dated Thursday, August 13th. The stock was sold at an average price of $34.24, for a total value of $107,992.96. Following the completion of the sale, the insider owned 130,885 shares of the company’s stock, valued at approximately $4,481,502.40. This represents a 2.35% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO Jeremy Wacksman sold 9,339 shares of the stock in a transaction on Monday, August 17th. The stock was sold at an average price of $34.18, for a total transaction of $319,207.02. Following the sale, the chief executive officer owned 138,574 shares of the company’s stock, valued at approximately $4,736,459.32. This trade represents a 6.31% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 46,423 shares of company stock worth $1,612,148 over the last 90 days. 23.76% of the stock is currently owned by company insiders.

Zillow Group, Inc is an online real estate marketplace company that operates a portfolio of consumer-facing websites and mobile apps designed to connect buyers, sellers, renters, homeowners and real estate professionals. The company’s platforms aggregate property listings, rental listings, and related information to help users search for homes, estimate property values and connect with agents and service providers. Zillow generates revenue primarily through advertising and lead-generation services for real estate professionals, property managers and mortgage lenders.

Key products and services include the Zillow and Trulia consumer websites and apps, which provide searchable listings, photos, neighborhood data and the company’s automated home valuation tool known as the “Zestimate.” Zillow also offers a rentals marketplace, a mortgage marketplace and tools for home buying and selling such as Zillow Premier Agent for agent advertising and leads, as well as ancillary services designed to support transactions, including closing and title-related offerings.