FitLife Brands (NASDAQ:FTLF – Get Free Report) and Nanophase Technologies (OTCMKTS:NANX – Get Free Report) are both small-cap consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, dividends, valuation, risk, institutional ownership, analyst recommendations and earnings.
Institutional and Insider Ownership
2.3% of FitLife Brands shares are held by institutional investors. Comparatively, 70.2% of Nanophase Technologies shares are held by institutional investors. 61.7% of FitLife Brands shares are held by insiders. Comparatively, 5.1% of Nanophase Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Profitability
This table compares FitLife Brands and Nanophase Technologies’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| FitLife Brands | 6.15% | 18.10% | 7.63% |
| Nanophase Technologies | 5.59% | 31.49% | 6.67% |
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| FitLife Brands | $101.27 million | 0.90 | $6.33 million | $0.62 | 15.68 |
| Nanophase Technologies | $37.30 million | 0.00 | -$4.39 million | $0.05 | N/A |
FitLife Brands has higher revenue and earnings than Nanophase Technologies. Nanophase Technologies is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a breakdown of current ratings and price targets for FitLife Brands and Nanophase Technologies, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| FitLife Brands | 0 | 2 | 1 | 0 | 2.33 |
| Nanophase Technologies | 0 | 0 | 0 | 0 | 0.00 |
FitLife Brands presently has a consensus price target of $18.00, suggesting a potential upside of 85.19%. Given FitLife Brands’ stronger consensus rating and higher probable upside, analysts plainly believe FitLife Brands is more favorable than Nanophase Technologies.
Risk and Volatility
FitLife Brands has a beta of 0.01, suggesting that its stock price is 99% less volatile than the S&P 500. Comparatively, Nanophase Technologies has a beta of 1.22, suggesting that its stock price is 22% more volatile than the S&P 500.
Summary
FitLife Brands beats Nanophase Technologies on 9 of the 13 factors compared between the two stocks.
About FitLife Brands
FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; sports nutrition products; weight loss and sports nutrition products; sports nutrition and general wellness formulations with an emphasis on natural, vegan, and organic ingredients; and male health and weight loss products, as well as other diet, health, and sports nutrition supplements and related products; and value-oriented sports nutrition and weight loss products. It offers MRC products which includes general health supplements; and natural skincare and beauty products. In addition, it markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, and Maritime Naturals through franchised stores, as well as through retail locations, which include specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.
About Nanophase Technologies
Nanophase Technologies Corporation, a science-driven company, develops, manufactures, and sells integrated family of nanomaterial technologies in the United States. It engages in engineered materials, formulation development, and commercial manufacturing. The company produces engineered nanomaterial products comprising antimony, bismuth, cerium, iron, and zinc oxide for use in a various markets, including surface finishing,exterior coatings, personal care, plastics, scratch resistant coatings, and textiles. It also provides skin care formulations with mineral-based UV protection under the under the Solésence brand; and advanced material products, including architectural coatings, industrial coatings, abrasion-resistant additives, plastics additives, medical diagnostics, and surface finishing technologies applications. The company was incorporated in 1989 and is headquartered in Romeoville, Illinois.
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