Madison Asset Management LLC Invests $2.39 Million in Amplitude, Inc. $AMPL

Madison Asset Management LLC bought a new stake in Amplitude, Inc. (NASDAQ:AMPL) during the second quarter, HoldingsChannel.com reports. The fund bought 312,399 shares of the company’s stock, valued at approximately $2,390,000.

A number of other large investors have also recently bought and sold shares of the company. Quarry LP bought a new position in shares of Amplitude during the 3rd quarter worth approximately $32,000. Osaic Holdings Inc. grew its position in Amplitude by 57.8% in the second quarter. Osaic Holdings Inc. now owns 5,132 shares of the company’s stock valued at $64,000 after purchasing an additional 1,879 shares in the last quarter. Krilogy Financial LLC bought a new position in Amplitude in the first quarter valued at $77,000. Schonfeld Strategic Advisors LLC acquired a new stake in Amplitude in the 3rd quarter valued at $113,000. Finally, Morse Asset Management Inc bought a new stake in Amplitude during the 4th quarter worth about $116,000. Institutional investors and hedge funds own 73.20% of the company’s stock.

Analysts Set New Price Targets

Several brokerages have recently weighed in on AMPL. Bank of America restated a “neutral” rating and issued a $8.00 price objective (down from $10.00) on shares of Amplitude in a report on Thursday, May 7th. Piper Sandler boosted their price target on Amplitude from $11.00 to $13.00 and gave the stock an “overweight” rating in a research report on Thursday, August 6th. BTIG Research upped their price objective on Amplitude from $10.00 to $13.00 and gave the stock a “buy” rating in a research note on Thursday, August 6th. DA Davidson raised their target price on shares of Amplitude from $10.00 to $12.50 and gave the company a “buy” rating in a research note on Thursday, August 6th. Finally, Weiss Ratings upgraded shares of Amplitude from a “sell (e+)” rating to a “sell (d-)” rating in a report on Tuesday, August 11th. One analyst has rated the stock with a Strong Buy rating, seven have assigned a Buy rating, two have assigned a Hold rating and one has given a Sell rating to the stock. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $12.55.

Amplitude Stock Up 0.8%

NASDAQ:AMPL opened at $12.93 on Friday. Amplitude, Inc. has a 12-month low of $5.51 and a 12-month high of $13.58. The firm has a market capitalization of $1.31 billion, a price-to-earnings ratio of -17.24 and a beta of 1.42. The stock’s 50 day moving average price is $9.26 and its two-hundred day moving average price is $7.80.

Amplitude (NASDAQ:AMPL) last issued its earnings results on Wednesday, August 5th. The company reported ($0.01) EPS for the quarter, hitting the consensus estimate of ($0.01). The company had revenue of $100.89 million during the quarter, compared to the consensus estimate of $98.16 million. Amplitude had a negative return on equity of 42.62% and a negative net margin of 26.59%.Amplitude has set its Q3 2026 guidance at 0.020-0.030 EPS and its FY 2026 guidance at 0.060-0.080 EPS. Equities research analysts expect that Amplitude, Inc. will post -0.63 EPS for the current year.

Insiders Place Their Bets

In other news, CTO Curtis Liu sold 22,201 shares of the stock in a transaction dated Monday, June 1st. The shares were sold at an average price of $8.03, for a total value of $178,274.03. Following the transaction, the chief technology officer directly owned 1,004,779 shares of the company’s stock, valued at $8,068,375.37. This represents a 2.16% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Catherine Wong sold 7,453 shares of the firm’s stock in a transaction dated Friday, June 12th. The stock was sold at an average price of $6.79, for a total transaction of $50,605.87. Following the sale, the director owned 111,462 shares of the company’s stock, valued at approximately $756,826.98. This represents a 6.27% decrease in their position. The SEC filing for this sale provides additional information. Insiders own 21.59% of the company’s stock.

Amplitude Company Profile

Amplitude, Inc is a software company specializing in digital analytics and product intelligence solutions for businesses seeking to optimize user engagement and drive growth. Its core offering, the Amplitude Analytics platform, enables customers to collect and analyze behavioral data from web and mobile applications in real time. The platform provides advanced segmentation, funnel analysis, retention tracking and pathfinding tools that help product, marketing and data teams understand user journeys, identify friction points and measure the impact of new features.

Founded in 2012 by Spenser Skates, Curtis Liu and Jeffrey Wang, Amplitude is headquartered in Redwood City, California, with additional offices spanning North America, Europe and Asia.