Dorman Products (NASDAQ:DORM – Get Free Report) and Greenkraft (OTCMKTS:GKIT – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, valuation, profitability, earnings, risk, institutional ownership and analyst recommendations.
Insider and Institutional Ownership
84.7% of Dorman Products shares are owned by institutional investors. 7.7% of Dorman Products shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Profitability
This table compares Dorman Products and Greenkraft’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Dorman Products | 10.18% | 19.37% | 11.53% |
| Greenkraft | N/A | N/A | N/A |
Volatility & Risk
Analyst Recommendations
This is a breakdown of current ratings and price targets for Dorman Products and Greenkraft, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Dorman Products | 0 | 3 | 6 | 0 | 2.67 |
| Greenkraft | 0 | 0 | 0 | 0 | 0.00 |
Dorman Products presently has a consensus price target of $160.33, suggesting a potential upside of 20.65%. Given Dorman Products’ stronger consensus rating and higher possible upside, research analysts clearly believe Dorman Products is more favorable than Greenkraft.
Earnings and Valuation
This table compares Dorman Products and Greenkraft”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Dorman Products | $2.13 billion | 1.85 | $204.19 million | $7.22 | 18.41 |
| Greenkraft | $180,000.00 | 4.41 | -$360,000.00 | N/A | N/A |
Dorman Products has higher revenue and earnings than Greenkraft.
Summary
Dorman Products beats Greenkraft on 10 of the 12 factors compared between the two stocks.
About Dorman Products
Dorman Products, Inc. supplies replacement and upgrade parts for passenger cars, light trucks, medium- and heavy-duty trucks, utility terrain vehicles, and all-terrain vehicles in the motor vehicle aftermarket industry in the United States and internationally. It offers engine products, including intake and exhaust manifolds, fans, thermostat housings, and throttle bodies; undercar products comprising fluid lines, fluid reservoirs, connectors, 4-wheel drive components and axles, drain plugs, other engine, and transmission and axle components; steering and suspension products consist of control arms, ball joints, tie-rod ends, brake hardware and hydraulics, wheel and axle hardware, suspension arms, knuckles, links, bushings, and leaf springs, as well as other suspension, steering, and brake components; body products, such as door handles and hinges, window lift motors, window regulators, switches and handles, wiper components, lighting, electrical, and other interior and exterior vehicle body components, including windshields for UTVs; electronics products comprise new and remanufactured modules, clusters and sensors; and hardware products, such as threaded bolts and auto body fasteners, automotive and home electrical wiring components, and other hardware assortments and merchandise. The company also provides air tanks, shock absorbers, and air springs; transmission control modules, variable geometry timing actuators, and other control modules and sensors; new control arms, suspension components, door lock actuators, and handles for electric vehicles; and leaf springs, intake manifolds, exhaust manifolds, window regulators, radiator fan assemblies, tire pressure monitor sensors, exhaust gas recirculation coolers, UTV windshields, and complex electronics modules. It markets its products under the DORMAN, DORMAN OE FIX, HELP!, Conduct-Tite, Dayton Parts, SuperATV, Keller Performance Products, Assault Industries, Gboost, and GDP brands. Dorman Products, Inc. was founded in 1918 and is headquartered in Colmar, Pennsylvania.
About Greenkraft
Greenkraft, Inc. manufactures and distributes automotive products for fleet operators, cities, and businesses in the United States. The company offers commercial forward cabin trucks that run on alternative fuels, such as compressed natural gas or liquefied propane gas. It also manufactures and sells alternative fuel systems; and converts petroleum-based fuel vehicles to run on alternative fuels, such as CNG or LPG. The company has strategic partnership with CEE, LLC and G&K Automotive Conversion Inc. for research and development activities, as well as to test its engines prior to applying for the CARB and EPA certifications. Greenkraft, Inc. was founded in 2006 and is headquartered in Santa Ana, California.
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