Amazon.com, Inc. $AMZN Position Increased by Professional Financial Advisors LLC

Professional Financial Advisors LLC lifted its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 118.8% during the second quarter, according to the company in its most recent filing with the SEC. The fund owned 9,984 shares of the e-commerce giant’s stock after buying an additional 5,420 shares during the quarter. Professional Financial Advisors LLC’s holdings in Amazon.com were worth $2,380,000 as of its most recent filing with the SEC.

Several other hedge funds and other institutional investors have also modified their holdings of the business. MilWealth Group LLC lifted its holdings in shares of Amazon.com by 79.0% in the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after purchasing an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. bought a new position in Amazon.com during the 4th quarter worth $45,000. Elkhorn Partners Limited Partnership increased its position in Amazon.com by 900.0% in the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock worth $46,000 after buying an additional 180 shares during the period. Fairway Wealth LLC increased its position in Amazon.com by 95.6% in the fourth quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock worth $51,000 after buying an additional 108 shares during the period. Finally, Prudent Man Investment Management Inc. lifted its stake in Amazon.com by 87.7% in the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant’s stock valued at $53,000 after buying an additional 107 shares during the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Insider Transactions at Amazon.com

In other Amazon.com news, CEO Douglas J. Herrington sold 3,741 shares of the business’s stock in a transaction dated Monday, August 17th. The shares were sold at an average price of $262.76, for a total value of $982,985.16. Following the sale, the chief executive officer directly owned 467,138 shares in the company, valued at approximately $122,745,180.88. The trade was a 0.79% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 6,741 shares of company stock worth $1,767,335 over the last quarter. 8.90% of the stock is owned by insiders.

Wall Street Analyst Weigh In

AMZN has been the subject of several analyst reports. Roth Capital reissued a “buy” rating and set a $325.00 price target on shares of Amazon.com in a report on Monday, August 3rd. DZ Bank increased their price objective on shares of Amazon.com from $295.00 to $320.00 and gave the stock a “buy” rating in a report on Monday, May 4th. Oppenheimer reiterated an “outperform” rating on shares of Amazon.com in a research report on Friday, July 31st. Benchmark boosted their target price on shares of Amazon.com from $370.00 to $400.00 and gave the company a “buy” rating in a research note on Friday, July 31st. Finally, DA Davidson reissued a “neutral” rating and set a $250.00 target price on shares of Amazon.com in a research note on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have assigned a Hold rating to the company. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average price target of $322.39.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AI and AWS remain the main bullish catalysts: Amazon is part of a group of major technology companies expected to spend approximately $615 billion on AI infrastructure this year. AWS growth, a reported $496 billion backlog and an AI annualized revenue run rate above $25 billion reinforce the view that Amazon’s capital spending could translate into stronger long-term cloud revenue. AI infrastructure spending article
• Positive Sentiment: Analyst support is strong: Rosenblatt initiated coverage with a Buy rating and a $335 price target. The broader analyst consensus remains Moderately Buy, with an average target of about $322.56, suggesting substantial potential upside if AWS growth and margins improve. Rosenblatt coverage report
• Positive Sentiment: New growth initiatives could expand Amazon’s ecosystem: Prime Video plans to invest more than $2 billion in Latin America from 2027 through 2030, while the company is targeting drone delivery in nearly 500 U.S. cities and towns. Amazon also selected Austin for a multibillion-dollar robotics facility expected to create up to 500 jobs. Prime Video Latin America investment
• Neutral Sentiment: Anthropic investment offers both strategic value and valuation uncertainty: Amazon’s stake in the AI startup could become highly valuable if reported IPO valuations hold, and Anthropic supports AWS demand. However, some analysts question whether the private company’s potential valuation is justified by its current revenue and cash generation. Anthropic valuation analysis
• Negative Sentiment: Investors are concerned about spending and near-term returns: The $2 billion Prime Video expansion adds to Amazon’s investment burden, while the market is focusing more on underlying cash generation than gains related to the rising value of Anthropic. Amazon Prime Video investment analysis
• Negative Sentiment: Competitive and execution risks remain: SpaceX’s Starlink has more than 11,000 satellites compared with Amazon Leo’s fewer than 1,000, highlighting a significant gap in the satellite broadband race. Drone deliveries also face regulatory, noise, safety and reliability hurdles, including recent delivery mishaps. Starlink and Amazon Leo comparison

Amazon.com Stock Performance

Shares of NASDAQ AMZN opened at $258.63 on Friday. The stock has a fifty day moving average price of $249.86 and a two-hundred day moving average price of $239.34. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. The firm has a market cap of $2.79 trillion, a P/E ratio of 20.81, a PEG ratio of 1.73 and a beta of 1.45. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping analysts’ consensus estimates of $1.82 by $3.93. The company had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The company’s quarterly revenue was up 19.6% compared to the same quarter last year. During the same quarter in the previous year, the business earned $1.68 EPS. Research analysts forecast that Amazon.com, Inc. will post 8.05 EPS for the current fiscal year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.