Callan Family Office LLC Purchases Shares of 31,272 Salesforce Inc. $CRM

Callan Family Office LLC purchased a new stake in shares of Salesforce Inc. (NYSE:CRM) during the 2nd quarter, according to its most recent filing with the Securities and Exchange Commission. The firm purchased 31,272 shares of the CRM provider’s stock, valued at approximately $4,899,000.

A number of other hedge funds and other institutional investors also recently modified their holdings of CRM. Commonwealth Retirement Investments LLC bought a new stake in shares of Salesforce in the 4th quarter worth approximately $25,000. Gilpin Wealth Management LLC acquired a new stake in Salesforce during the fourth quarter valued at approximately $26,000. Swiss RE Ltd. bought a new stake in Salesforce during the fourth quarter worth approximately $28,000. Birchwood Financial Partners Inc. bought a new stake in Salesforce during the fourth quarter worth approximately $28,000. Finally, Dogwood Wealth Management LLC boosted its holdings in Salesforce by 285.7% during the fourth quarter. Dogwood Wealth Management LLC now owns 108 shares of the CRM provider’s stock worth $29,000 after buying an additional 80 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Favorable earnings setup: Oppenheimer and other analysts see potential upside from Salesforce’s upcoming results, while market expectations point to a possible post-earnings move toward the stock’s highest level since January. Salesforce Faces Favorable Second-Quarter Setup With Upside Potential How Much Salesforce Stock Is Expected to Move After Earnings
• Positive Sentiment: Analyst support: Guggenheim reaffirmed a Buy rating with a $228 price target, while Cantor Fitzgerald maintained an Overweight rating and set a $250 target. The calls reflect confidence that Salesforce can capture demand for next-generation AI-powered, “agentic” enterprise workflows. Cantor Fitzgerald Salesforce Analyst Comment
• Positive Sentiment: Growth and capital returns: Zacks characterizes Salesforce as a strong growth stock, while a report highlights a record $27 billion quarterly share repurchase program. Buybacks could support earnings per share and signal that management views the shares as undervalued. Why Salesforce Is a Strong Growth Stock Salesforce Record Stock Buybacks
• Neutral Sentiment: Results are the next catalyst: Analysts are focused on revenue, EPS, and operating metrics for the quarter ended July 2026. Salesforce previously reported $11.13 billion of quarterly revenue, up 13.3% year over year, and EPS of $3.88, above consensus. Salesforce Q2 Earnings Estimates
• Neutral Sentiment: AI platform positioning: Coverage comparing Salesforce with ServiceNow suggests investors are rotating toward enterprise application software as AI investment broadens beyond hardware. Salesforce’s Headless 360 strategy and the Agiloft integration on AgentExchange offer additional evidence of ecosystem expansion. Salesforce Versus ServiceNow
• Negative Sentiment: Risks remain: The buybacks were funded partly with $25 billion of new debt, increasing leverage and interest obligations. Separate commentary questions whether Salesforce could become a value trap if growth slows or AI monetization disappoints. Salesforce Value Trap Analysis

Wall Street Analyst Weigh In

CRM has been the topic of several research reports. TD Cowen reaffirmed a “buy” rating on shares of Salesforce in a report on Friday, June 12th. JPMorgan Chase & Co. initiated coverage on Salesforce in a research note on Thursday, August 13th. They set an “overweight” rating and a $250.00 price objective for the company. Wedbush began coverage on Salesforce in a report on Wednesday, July 1st. They issued an “outperform” rating on the stock. Daiwa Securities Group cut their target price on Salesforce from $295.00 to $280.00 and set a “buy” rating on the stock in a research report on Tuesday, June 2nd. Finally, Scotiabank downgraded Salesforce from a “sector outperform” rating to a “sector perform” rating in a report on Thursday, June 18th. Two analysts have rated the stock with a Strong Buy rating, twenty-four have issued a Buy rating, eighteen have assigned a Hold rating and three have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average target price of $249.87.

Salesforce Stock Up 1.8%

Shares of NYSE:CRM opened at $209.20 on Friday. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79. The company has a market cap of $171.33 billion, a PE ratio of 24.21, a price-to-earnings-growth ratio of 1.11 and a beta of 1.16. Salesforce Inc. has a 52 week low of $146.32 and a 52 week high of $269.11. The firm has a 50 day simple moving average of $174.33 and a 200 day simple moving average of $181.56.

Salesforce (NYSE:CRM) last posted its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping the consensus estimate of $3.13 by $0.75. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The firm had revenue of $11.13 billion for the quarter, compared to analysts’ expectations of $11.05 billion. During the same period in the previous year, the company posted $2.58 EPS. The company’s quarterly revenue was up 13.3% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, research analysts expect that Salesforce Inc. will post 10.27 earnings per share for the current year.

Salesforce Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th were issued a dividend of $0.44 per share. The ex-dividend date was Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.8%. Salesforce’s payout ratio is currently 20.37%.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.