Cetera Trust Company N.A purchased a new position in shares of Netflix, Inc. (NASDAQ:NFLX – Free Report) during the second quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund purchased 16,440 shares of the Internet television network’s stock, valued at approximately $1,174,000.
Several other large investors have also recently added to or reduced their stakes in NFLX. Partners Capital Investment Group LLP acquired a new stake in Netflix in the second quarter valued at about $461,000. Aberdeen Wealth Management LLC purchased a new stake in Netflix in the 2nd quarter valued at approximately $41,000. Visionary Wealth Advisors acquired a new position in Netflix during the 2nd quarter worth approximately $1,246,000. Whalen Wealth Management Inc. acquired a new position in Netflix during the 2nd quarter worth approximately $1,546,000. Finally, Dearborn Partners LLC purchased a new position in shares of Netflix during the 2nd quarter worth approximately $972,000. 80.93% of the stock is owned by hedge funds and other institutional investors.
Netflix Stock Performance
Shares of NFLX stock opened at $80.01 on Tuesday. The stock has a fifty day moving average price of $74.35 and a 200 day moving average price of $84.35. The company has a debt-to-equity ratio of 0.39, a quick ratio of 1.14 and a current ratio of 1.14. The stock has a market cap of $333.16 billion, a PE ratio of 25.18, a P/E/G ratio of 1.00 and a beta of 1.52. Netflix, Inc. has a 1 year low of $65.08 and a 1 year high of $126.71.
Insiders Place Their Bets
In other Netflix news, CEO Gregory K. Peters sold 27,312 shares of Netflix stock in a transaction dated Thursday, August 6th. The shares were sold at an average price of $73.54, for a total transaction of $2,008,524.48. Following the completion of the transaction, the chief executive officer owned 120,931 shares in the company, valued at approximately $8,893,265.74. The trade was a 18.42% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, CFO Spencer Adam Neumann sold 9,248 shares of Netflix stock in a transaction dated Monday, August 10th. The stock was sold at an average price of $75.79, for a total transaction of $700,905.92. Following the transaction, the chief financial officer owned 73,787 shares of the company’s stock, valued at approximately $5,592,316.73. The trade was a 11.14% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders sold 600,295 shares of company stock worth $49,056,671. 1.24% of the stock is owned by company insiders.
Analysts Set New Price Targets
Several analysts have recently commented on NFLX shares. Stephens began coverage on Netflix in a report on Friday, July 17th. They issued an “overweight” rating for the company. Citic Securities upped their price objective on Netflix from $95.00 to $107.00 and gave the stock a “hold” rating in a report on Monday, April 27th. Morgan Stanley reiterated an “overweight” rating and issued a $90.00 price objective (down from $115.00) on shares of Netflix in a research report on Tuesday, July 14th. Deutsche Bank Aktiengesellschaft set a $110.00 target price on Netflix in a report on Monday, July 20th. Finally, Raymond James Financial restated a “market perform” rating on shares of Netflix in a research report on Thursday, May 14th. Four research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, seventeen have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $103.48.
Check Out Our Latest Research Report on Netflix
Key Stories Impacting Netflix
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Netflix is reportedly considering letting customers purchase or manage subscriptions to rival streaming services through its platform. The strategy could increase engagement, create potential transaction revenue, and strengthen Netflix’s position as a streaming hub. Netflix Stock Rises on Report It May Sell Subscriptions to Rival Streaming Services
- Positive Sentiment: Netflix generated approximately $2.8 billion in U.K. revenue during 2025, surpassing ITV for the first time. The milestone highlights the company’s strong international scale and monetization potential. Netflix Posts $2.8B Revenues in UK to Overtake ITV
- Positive Sentiment: Bill Ackman’s Pershing Square increased its Netflix position during the second quarter, reinforcing confidence among some institutional investors in the company’s long-term growth and monetization strategy. Bill Ackman Invests in Netflix
- Positive Sentiment: Investors continue to focus on Netflix’s lower-priced ad tier, sports initiatives, Latin American expansion, and possible app bundling as avenues to broaden engagement and revenue. Investors Assess Netflix’s Ad Tier, Sports Push, and Pershing Square Stake
- Neutral Sentiment: Options strategies that offer income for shareholders and commentary suggesting Netflix may be a buying opportunity reflect investor interest, but do not represent new company fundamentals. Get Paid 12% a Year to Hold NFLX Stock
- Negative Sentiment: Netflix parted ways with advertising-product executive Jon Whitticom in an ad-business leadership shake-up. The departure raises questions about execution as the company works to scale its advertising platform. Netflix Shakes Up Advertising Leadership
- Negative Sentiment: YouTube’s efforts to secure exclusive creator content could trigger a bidding war and increase Netflix’s programming costs, potentially pressuring margins. Commentary also raised concerns that Netflix’s strong growth phase could moderate. YouTube Could Spark a Creator Bidding War That Hurts Netflix Stock
Netflix Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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