Jonathan Mayle Sells 6,161 Shares of Honest (NASDAQ:HNST) Stock

The Honest Company, Inc. (NASDAQ:HNST) SVP Jonathan Mayle sold 6,161 shares of the stock in a transaction dated Thursday, August 20th. The stock was sold at an average price of $4.99, for a total transaction of $30,743.39. Following the sale, the senior vice president owned 363,994 shares of the company’s stock, valued at $1,816,330.06. This trade represents a 1.66% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Jonathan Mayle also recently made the following trade(s):

• On Monday, August 10th, Jonathan Mayle sold 79,000 shares of Honest stock. The shares were sold at an average price of $5.22, for a total transaction of $412,380.00.

Honest Trading Up 6.0%

Shares of Honest stock opened at $5.51 on Wednesday. The stock has a market capitalization of $606.54 million, a price-to-earnings ratio of -50.09 and a beta of 2.12. The firm’s 50-day moving average price is $4.16 and its two-hundred day moving average price is $3.41. The Honest Company, Inc. has a 1-year low of $2.07 and a 1-year high of $5.84.

Honest (NASDAQ:HNST) last posted its earnings results on Wednesday, August 5th. The company reported $0.04 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.01 by $0.03. The company had revenue of $80.19 million during the quarter, compared to analysts’ expectations of $77.83 million. Honest had a negative net margin of 3.56% and a positive return on equity of 4.31%. As a group, equities research analysts predict that The Honest Company, Inc. will post 0.05 EPS for the current year.

Key Honest News

Here are the key news stories impacting Honest this week:

• Positive Sentiment: Honest’s latest quarterly results exceeded expectations, with earnings of $0.04 per share versus the $0.01 consensus estimate and revenue of $80.19 million versus $77.83 million expected. Analysts currently forecast approximately $0.05 in full-year EPS, supporting the company’s turnaround narrative.
• Positive Sentiment: Institutional interest has strengthened. BlackRock established an approximately $25.7 million position, while Balyasny Asset Management, Goldman Sachs and UBS increased their holdings. Institutional investors and hedge funds now own roughly 45.5% of the shares.
• Positive Sentiment: Analyst sentiment has improved, including Morgan Stanley’s price-target increase to $5.70, Northland Securities’ $5.50 target and rating upgrades from Freedom Capital and Wall Street Zen. These revisions reinforce the view that Honest’s recent momentum could continue, although the overall consensus remains “Hold.” Honest turnaround analysis
• Neutral Sentiment: Reported short interest was listed at zero shares, with a zero-day days-to-cover ratio. Because the data shows no measurable short position and includes an invalid percentage change, it provides little reliable information about current trading pressure.
• Negative Sentiment: Multiple executives sold shares acquired near $4.99–$5.01, including CEO Carla Vernon’s 117,893 shares and sales by several senior executives and the general counsel. The transactions totaled roughly 150,854 shares and $753,000. The sales were made under pre-arranged Rule 10b5-1 plans, and the insiders retained sizable stakes, reducing—but not eliminating—the negative signal for investors.

Analyst Ratings Changes

HNST has been the subject of a number of research reports. Weiss Ratings upgraded Honest from a “sell (d-)” rating to a “sell (d)” rating in a research note on Tuesday, August 11th. Northland Securities set a $5.50 price objective on shares of Honest in a report on Thursday, August 6th. Morgan Stanley raised their price objective on shares of Honest from $3.40 to $5.70 and gave the company an “equal weight” rating in a research report on Wednesday, August 12th. Alliance Global Partners reiterated a “buy” rating on shares of Honest in a research report on Thursday, August 6th. Finally, Telsey Advisory Group raised their price target on shares of Honest from $4.00 to $5.00 and gave the company a “market perform” rating in a report on Thursday, August 6th. One investment analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, four have given a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and an average price target of $4.84.

Institutional Investors Weigh In On Honest

Institutional investors have recently modified their holdings of the business. UBS Group AG boosted its stake in Honest by 77.3% in the fourth quarter. UBS Group AG now owns 1,014,939 shares of the company’s stock valued at $2,619,000 after acquiring an additional 442,542 shares during the last quarter. Green Alpha Advisors LLC acquired a new stake in shares of Honest during the second quarter worth $1,092,000. Quantbot Technologies LP bought a new stake in Honest in the second quarter valued at about $279,000. Wealthfront Advisers LLC lifted its stake in Honest by 24.0% in the fourth quarter. Wealthfront Advisers LLC now owns 25,177 shares of the company’s stock valued at $65,000 after buying an additional 4,873 shares during the period. Finally, Allworth Financial LP bought a new stake in shares of Honest in the 2nd quarter valued at about $26,000. Institutional investors and hedge funds own 45.54% of the company’s stock.

About Honest

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.