ServiceNow (NOW) – Analysts’ Recent Ratings Updates

A number of research firms have changed their ratings and price targets for ServiceNow (NYSE: NOW):

• 8/20/2026 – ServiceNow was upgraded by Weiss Ratings from “sell (d+)” to “hold (c-)”.
• 8/19/2026 – ServiceNow had its price target raised by Bank of America Corporation from $130.00 to $150.00. They now have a “buy” rating on the stock.
• 8/17/2026 – ServiceNow had its “buy” rating reaffirmed by TD Cowen. They now have a $140.00 price target on the stock.
• 8/12/2026 – ServiceNow had its “overweight” rating reaffirmed by Wells Fargo & Company. They now have a $175.00 price target on the stock, up from $160.00.
• 8/3/2026 – ServiceNow had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc..
• 7/23/2026 – ServiceNow had its “outperform” rating reaffirmed by Evercore Inc. They now have a $160.00 price target on the stock.
• 7/23/2026 – ServiceNow was given a new $248.00 price target by UBS Group AG.
• 7/23/2026 – ServiceNow had its “outperform” rating reaffirmed by Sanford C. Bernstein. They now have a $248.00 price target on the stock, up from $236.00.
• 7/23/2026 – ServiceNow had its “market outperform” rating reaffirmed by UBS Group AG.
• 7/23/2026 – ServiceNow had its “market outperform” rating reaffirmed by Citigroup Inc..
• 7/23/2026 – ServiceNow had its “buy” rating reaffirmed by Jefferies Financial Group Inc.. They now have a $140.00 price target on the stock, up from $135.00.
• 7/23/2026 – ServiceNow had its price target raised by JPMorgan Chase & Co. from $145.00 to $150.00. They now have an “overweight” rating on the stock.
• 7/23/2026 – ServiceNow had its price target raised by Robert W. Baird from $118.00 to $125.00. They now have an “outperform” rating on the stock.
• 7/23/2026 – ServiceNow had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $130.00 price target on the stock.
• 7/23/2026 – ServiceNow had its “overweight” rating reaffirmed by Piper Sandler. They now have a $140.00 price target on the stock.
• 7/23/2026 – ServiceNow had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $115.00 price target on the stock.
• 7/23/2026 – ServiceNow had its price target raised by BMO Capital Markets from $115.00 to $118.00. They now have an “outperform” rating on the stock.
• 7/22/2026 – ServiceNow had its “buy” rating reaffirmed by BTIG Research. They now have a $150.00 price target on the stock.
• 7/21/2026 – ServiceNow was given a new $180.00 price target by Morgan Stanley.
• 7/21/2026 – ServiceNow had its “underweight” rating reaffirmed by KeyCorp.
• 7/20/2026 – ServiceNow was given a new $170.00 price target by DA Davidson. They now have a “buy” rating on the stock.
• 7/20/2026 – ServiceNow is now covered by CLSA. They set an “underperform” rating and a $72.00 price target on the stock.
• 7/20/2026 – ServiceNow was upgraded by CLSA to “moderate sell”.
• 7/20/2026 – ServiceNow had its price target raised by Cantor Fitzgerald from $122.00 to $141.00. They now have an “overweight” rating on the stock.
• 7/17/2026 – ServiceNow had its “buy” rating reaffirmed by Benchmark Co..
• 7/17/2026 – ServiceNow had its “buy” rating reaffirmed by TD Cowen. They now have a $140.00 price target on the stock.
• 7/16/2026 – ServiceNow had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $130.00 price target on the stock.
• 7/15/2026 – ServiceNow had its “buy” rating reaffirmed by Citigroup Inc.. They now have a $156.00 price target on the stock, down from $158.00.
• 7/15/2026 – ServiceNow had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc.. They now have a $140.00 price target on the stock, up from $130.00.
• 7/14/2026 – ServiceNow had its price target raised by UBS Group AG from $100.00 to $115.00. They now have a “neutral” rating on the stock.
• 7/10/2026 – ServiceNow was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.
• 7/9/2026 – ServiceNow had its price target raised by Truist Financial Corporation from $120.00 to $130.00. They now have a “buy” rating on the stock.
• 7/8/2026 – ServiceNow had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $145.00 price target on the stock, down from $163.00.
• 7/1/2026 – ServiceNow was upgraded by Guggenheim from “neutral” to “buy”. They now have a $125.00 price target on the stock.
• 6/29/2026 – ServiceNow had its “outperform” rating reaffirmed by Sanford C. Bernstein.
• 6/29/2026 – ServiceNow had its “buy” rating reaffirmed by BTIG Research. They now have a $150.00 price target on the stock.

Insider Activity

In related news, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction dated Thursday, August 13th. The stock was sold at an average price of $125.60, for a total transaction of $188,400.00. Following the transaction, the director owned 46,690 shares in the company, valued at $5,864,264. The trade was a 3.11% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 0.34% of the stock is owned by insiders.

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.