SoFi Technologies (NASDAQ:SOFI) Stock Price Up 1.8% – Should You Buy?

Shares of SoFi Technologies, Inc. (NASDAQ:SOFI) rose 1.8% on Thursday . The company traded as high as $19.47 and last traded at $19.18. Approximately 37,041,832 shares changed hands during mid-day trading, a decline of 46% from the average daily volume of 68,035,164 shares. The stock had previously closed at $18.84.

More SoFi Technologies News

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: SoFi Plus offers a new growth opportunity. Early traction in paid memberships could increase recurring revenue, encourage cross-selling across SoFi’s financial products, and improve customer engagement. Investors are watching whether membership growth can expand beyond the company’s existing user base. SoFi Technologies’ SoFi Plus: Can Paid Membership Drive Growth?
• Positive Sentiment: Recent performance has improved investor momentum. SOFI gained more than 3% earlier in the week and moved above key short- and intermediate-term trend lines. The stock’s 30-day and 90-day returns remain positive, although it is still below its year-to-date level, leaving room for a continued recovery if sentiment improves. Is SoFi Technologies (SOFI) A Bargain After Its Recent Rebound?
• Positive Sentiment: The fundamental growth story remains intact. Recent results showed revenue growth, earnings above consensus, and a track record of meeting or exceeding analyst expectations. Supporters argue that SoFi’s broad product ecosystem and improving profitability justify a premium valuation. SoFi: The Everything App Thesis Is Playing Out
• Neutral Sentiment: Analysts remain divided on the stock’s risk-reward profile. A comparison with Sezzle highlights SoFi’s advantages in scale and diversification but also its higher valuation and broader execution requirements. The contrasting fintech models provide context rather than a direct company-specific catalyst. Sezzle vs. SoFi: Which High-Growth Fintech Stock Is the Better Buy Now?
• Negative Sentiment: Valuation and analyst caution could limit further gains. One analysis recommended reducing exposure to a “hold” position despite strong execution, while the broader analyst consensus is also Hold. With SOFI trading at a relatively high earnings multiple, investors may demand continued strong growth to support the current valuation. SoFi: Everything Went Right, And I’m Still Cutting To Hold

Analyst Upgrades and Downgrades

A number of brokerages have issued reports on SOFI. Wells Fargo & Company decreased their target price on SoFi Technologies from $18.00 to $17.00 and set an “equal weight” rating for the company in a research report on Thursday, July 30th. The Goldman Sachs Group boosted their price objective on shares of SoFi Technologies from $17.00 to $21.00 and gave the stock a “neutral” rating in a research note on Thursday, July 9th. Truist Financial upped their price objective on shares of SoFi Technologies from $18.00 to $19.00 and gave the stock a “hold” rating in a report on Wednesday, August 12th. TD Cowen lowered their target price on shares of SoFi Technologies from $24.00 to $18.00 and set a “hold” rating on the stock in a research note on Thursday, April 30th. Finally, Weiss Ratings upgraded shares of SoFi Technologies from a “hold (c-)” rating to a “hold (c)” rating in a report on Tuesday, August 11th. Eight research analysts have rated the stock with a Buy rating, ten have issued a Hold rating and three have issued a Sell rating to the company. According to MarketBeat.com, the company presently has a consensus rating of “Hold” and an average target price of $22.42.

SoFi Technologies Stock Performance

The stock has a market cap of $24.77 billion, a P/E ratio of 39.96 and a beta of 2.17. The firm has a 50 day moving average of $17.81 and a two-hundred day moving average of $17.57. The company has a debt-to-equity ratio of 0.30, a quick ratio of 0.10 and a current ratio of 0.74.

SoFi Technologies (NASDAQ:SOFI) last issued its quarterly earnings results on Wednesday, July 29th. The company reported $0.12 EPS for the quarter, topping the consensus estimate of $0.11 by $0.01. SoFi Technologies had a return on equity of 6.22% and a net margin of 14.78%.The company had revenue of $1.21 billion for the quarter, compared to the consensus estimate of $1.11 billion. During the same period in the previous year, the business posted $0.08 EPS. The company’s revenue for the quarter was up 42.5% on a year-over-year basis. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. On average, research analysts predict that SoFi Technologies, Inc. will post 0.61 EPS for the current fiscal year.

Insider Transactions at SoFi Technologies

In related news, EVP Kelli Keough sold 11,286 shares of the stock in a transaction dated Thursday, August 20th. The shares were sold at an average price of $18.00, for a total value of $203,148.00. Following the completion of the sale, the executive vice president owned 356,442 shares in the company, valued at approximately $6,415,956. This trade represents a 3.07% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CTO Jeremy Rishel sold 102,123 shares of SoFi Technologies stock in a transaction dated Wednesday, June 17th. The stock was sold at an average price of $17.78, for a total value of $1,815,746.94. Following the sale, the chief technology officer directly owned 895,089 shares in the company, valued at approximately $15,914,682.42. This trade represents a 10.24% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 136,505 shares of company stock valued at $2,418,096 in the last ninety days. 2.50% of the stock is owned by company insiders.

Institutional Trading of SoFi Technologies

Institutional investors have recently modified their holdings of the company. Amundi increased its position in shares of SoFi Technologies by 7.2% during the second quarter. Amundi now owns 1,836,761 shares of the company’s stock valued at $32,933,000 after purchasing an additional 123,570 shares during the period. HighTower Advisors LLC lifted its position in SoFi Technologies by 6.5% in the second quarter. HighTower Advisors LLC now owns 126,362 shares of the company’s stock worth $2,266,000 after purchasing an additional 7,755 shares during the period. Groupe la Francaise bought a new position in SoFi Technologies in the second quarter worth $631,000. VIRGINIA RETIREMENT SYSTEMS ET Al acquired a new stake in SoFi Technologies during the second quarter worth $9,445,000. Finally, California State Teachers Retirement System increased its holdings in SoFi Technologies by 1,603.2% in the 2nd quarter. California State Teachers Retirement System now owns 31,201,069 shares of the company’s stock valued at $559,435,000 after buying an additional 29,369,164 shares during the period. Institutional investors and hedge funds own 38.43% of the company’s stock.

SoFi Technologies Company Profile

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.