Apple Inc. $AAPL Shares Acquired by William Mack & Associates Inc.

William Mack & Associates Inc. boosted its holdings in Apple Inc. (NASDAQ:AAPL) by 16.5% during the second quarter, according to its most recent Form 13F filing with the SEC. The fund owned 35,364 shares of the iPhone maker’s stock after acquiring an additional 5,014 shares during the period. Apple accounts for about 3.6% of William Mack & Associates Inc.’s portfolio, making the stock its 8th largest holding. William Mack & Associates Inc.’s holdings in Apple were worth $10,233,000 at the end of the most recent quarter.

Several other hedge funds and other institutional investors also recently added to or reduced their stakes in AAPL. Rainier Family Wealth Inc. lifted its holdings in Apple by 14.1% during the 1st quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock worth $6,189,000 after buying an additional 3,014 shares in the last quarter. Eaton Cambridge Inc. increased its position in shares of Apple by 21.3% during the first quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock worth $3,545,000 after acquiring an additional 2,450 shares during the period. Torren Management LLC acquired a new stake in shares of Apple in the fourth quarter valued at $1,178,000. Summit Wealth Partners LLC boosted its holdings in Apple by 108.3% in the first quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker’s stock valued at $8,880,000 after purchasing an additional 18,188 shares during the period. Finally, Adventist Health System Sunbelt Healthcare Corp acquired a new position in Apple during the 4th quarter worth $105,482,000. Institutional investors and hedge funds own 67.73% of the company’s stock.

Insider Buying and Selling

In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction on Tuesday, August 25th. The shares were sold at an average price of $310.95, for a total transaction of $447,457.05. Following the sale, the senior vice president directly owned 37,229 shares in the company, valued at approximately $11,576,357.55. The trade was a 3.72% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Ben Borders sold 116 shares of the company’s stock in a transaction on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the transaction, the insider directly owned 38,713 shares in the company, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last 90 days, insiders sold 4,433 shares of company stock worth $1,367,024. Company insiders own 0.06% of the company’s stock.

Apple Stock Performance

NASDAQ AAPL opened at $314.58 on Friday. The firm has a market cap of $4.59 trillion, a P/E ratio of 36.08, a P/E/G ratio of 2.69 and a beta of 1.09. Apple Inc. has a 52-week low of $225.95 and a 52-week high of $344.57. The business’s 50-day moving average price is $311.80 and its 200 day moving average price is $288.21. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. Apple’s revenue was up 16.4% compared to the same quarter last year. During the same period in the previous year, the company posted $1.57 EPS. On average, equities research analysts expect that Apple Inc. will post 8.76 earnings per share for the current year.

Apple Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is currently 12.39%.

Wall Street Analysts Forecast Growth

Several equities analysts have recently issued reports on AAPL shares. Wedbush reiterated an “outperform” rating and issued a $400.00 price objective on shares of Apple in a research note on Friday, June 5th. Tigress Financial reaffirmed a “strong-buy” rating and issued a $375.00 target price (up from $305.00) on shares of Apple in a report on Thursday, May 14th. KGI Securities downgraded shares of Apple from an “outperform” rating to a “hold” rating and set a $315.00 price target for the company. in a research note on Monday, June 22nd. Citigroup reissued a “buy” rating and issued a $365.00 price objective (up from $315.00) on shares of Apple in a research report on Monday, July 13th. Finally, Oppenheimer restated a “market perform” rating on shares of Apple in a report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have assigned a Hold rating and four have assigned a Sell rating to the company. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of $330.53.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple’s September 9 product event will be the first major launch under incoming CEO John Ternus. Investors expect the iPhone 18 lineup, Apple Watch updates and potentially Apple’s first foldable iPhone. IDC reportedly expects more than 10 million foldable iPhone shipments in the first year, creating a potential new growth category. Apple sets Sept. 9 date for next iPhone launch event
• Positive Sentiment: New Mac mini and Mac Studio models using M6 and M5 Ultra chips are being positioned for demanding AI workloads. Improved on-device AI performance could support Mac upgrades and strengthen Apple’s appeal among developers, potentially expanding hardware and services revenue. Apple’s AI Mac Push Could Spark New Opportunities
• Positive Sentiment: Recent iPhone momentum remains constructive: global shipments reportedly rose 13% in the second quarter, aided by iPhone 17 demand and stable pricing. Apple’s latest earnings beat and strong profitability also provide fundamental support for the stock. iPhone Buyers Rush in Before Potential Apple Price Increases
• Neutral Sentiment: The CEO transition is now an immediate catalyst and risk. Ternus’s product-design background may reassure investors, but the rapid succession from leadership change to a major iPhone launch leaves little time to establish credibility.
• Negative Sentiment: Apple is cutting roughly 147–150 positions across Siri, machine-learning and Vision Pro teams while reorganizing around AI. Management may view the reductions as strategic pruning, but investors could interpret them as evidence that Apple’s AI effort and Siri reliability remain behind expectations. Apple’s rare Bay Area layoffs hit Vision Pro and Siri teams amid AI shake-up
• Negative Sentiment: Apple’s valuation leaves less room for disappointment, with a reported price-to-earnings ratio above 36. Analysts and commentators continue to question whether AI growth and future products justify the premium after the stock’s substantial rally.
• Negative Sentiment: Senior Vice President Jennifer Newstead sold 1,439 shares worth approximately $447,000, reducing her direct holdings by 3.72%. The transaction is small relative to Apple’s market capitalization and may be routine, but insider selling can weigh modestly on sentiment. SEC Form 4 filing

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.