Contrasting L’Oreal (OTCMKTS:LRLCY) and Solesence (NASDAQ:SLSN)

Solesence (NASDAQ:SLSN) and L’Oreal (OTCMKTS:LRLCY) are both consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, earnings, analyst recommendations, risk, valuation, dividends and institutional ownership.

Analyst Recommendations

This is a breakdown of recent recommendations for Solesence and L’Oreal, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Solesence	1	0	0	0	1.00
L’Oreal	1	4	7	1	2.62

L’Oreal has a consensus target price of $100.00, indicating a potential upside of 10.93%. Given L’Oreal’s stronger consensus rating and higher probable upside, analysts clearly believe L’Oreal is more favorable than Solesence.

Earnings and Valuation

This table compares Solesence and L’Oreal”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Solesence	$62.06 million	1.08	$1.79 million	($0.03)	-31.67
L’Oreal	$49.83 billion	4.82	$6.93 billion	N/A	N/A

L’Oreal has higher revenue and earnings than Solesence.

Risk & Volatility

Solesence has a beta of 1.25, meaning that its share price is 25% more volatile than the S&P 500. Comparatively, L’Oreal has a beta of 0.9, meaning that its share price is 10% less volatile than the S&P 500.

Profitability

This table compares Solesence and L’Oreal’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Solesence	-3.40%	-11.58%	-3.79%
L’Oreal	N/A	N/A	N/A

Insider & Institutional Ownership

70.2% of Solesence shares are owned by institutional investors. Comparatively, 0.4% of L’Oreal shares are owned by institutional investors. 4.8% of Solesence shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

L’Oreal beats Solesence on 10 of the 13 factors compared between the two stocks.

About Solesence

Nanophase Technologies Corporation provides engineered materials, formulation development, and commercial manufacturing with an integrated family of technologies in the United States. It offers surface engineered zinc oxide and titanium dioxide for sunscreens and personal care products; fully formulated cosmetics, sun care, and skin care under the Solésence brand name; and advanced materials products, such as architectural coatings, industrial coatings, abrasion-resistant additives, plastics additives, medical diagnostics, and various surface finishing technologies applications. The company was incorporated in 1989 and is headquartered in Romeoville, Illinois.

About L’Oreal

L'Oréal S.A., through its subsidiaries, manufactures and sells cosmetic products for women and men worldwide. The company operates through four divisions: Consumer Products, L'oréal Luxe, Professional Products, and Dermatological Beauty. It offers skincare, make-up, hair colourants, haircare, perfumes, and hygiene products. The company provides its products under the L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Stylenanda, Essie, Dark & Lovely, Mixa, Magic Mask, Niley, Lancôme, Yves Saint Laurent, Armani, Kiehl's Since 1851, Helena Rubinstein, Biotherm, Shu Uemura, IT Cosmetics, Ralph Lauren Fragrance, Urban Decay, Mugler, Valentino, Viktor&Rolf, Azzaro, Prada, Cacharel, Maison Margela Fragrance, Diesel, Yue Sai, Atelier Colonge, Carita, Takami, Aesop, L'Oréal Professionnel Paris, Kérastase, Redken, Matrix, Pureology, Pulp Riot, La Roche-Posay, Vichy, CeraVe, SkinCeuticals, and Skinbetter Science brands. It sells its products through distribution channels, such as hair salons, local stores, e-commerce, travel retail, mass market retail, department store perfumeries, pharmacies, drug stores, medi-spas, and free-standing stores. L'Oréal S.A. was founded in 1909 and is headquartered in Clichy, France.