Greenwood Capital Associates LLC Raises Holdings in Adobe Inc. $ADBE

Greenwood Capital Associates LLC boosted its holdings in shares of Adobe Inc. (NASDAQ:ADBE) by 12.9% in the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 19,622 shares of the software company’s stock after acquiring an additional 2,246 shares during the quarter. Greenwood Capital Associates LLC’s holdings in Adobe were worth $4,023,000 at the end of the most recent quarter.

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. SWAN Capital LLC grew its holdings in shares of Adobe by 43.1% during the 3rd quarter. SWAN Capital LLC now owns 103 shares of the software company’s stock worth $36,000 after purchasing an additional 31 shares during the period. Logan Capital Management Inc. increased its position in shares of Adobe by 0.3% during the 3rd quarter. Logan Capital Management Inc. now owns 9,789 shares of the software company’s stock worth $3,453,000 after purchasing an additional 32 shares during the last quarter. Vista Capital Partners Inc. raised its holdings in Adobe by 5.8% in the 2nd quarter. Vista Capital Partners Inc. now owns 624 shares of the software company’s stock valued at $241,000 after buying an additional 34 shares during the period. Murphy & Mullick Capital Management Corp lifted its position in Adobe by 5.1% in the fourth quarter. Murphy & Mullick Capital Management Corp now owns 827 shares of the software company’s stock valued at $289,000 after buying an additional 40 shares during the last quarter. Finally, Front Street Capital Management Inc. lifted its position in Adobe by 8.2% in the second quarter. Front Street Capital Management Inc. now owns 541 shares of the software company’s stock valued at $209,000 after buying an additional 41 shares during the last quarter. Hedge funds and other institutional investors own 81.79% of the company’s stock.

Insiders Place Their Bets

In other news, CAO Jillian Forusz sold 416 shares of Adobe stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $264.33, for a total value of $109,961.28. Following the completion of the transaction, the chief accounting officer owned 3,824 shares in the company, valued at approximately $1,010,797.92. This trade represents a 9.81% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, Director David A. Ricks bought 10,000 shares of the business’s stock in a transaction that occurred on Thursday, June 25th. The shares were purchased at an average price of $194.51 per share, for a total transaction of $1,945,100.00. Following the completion of the purchase, the director directly owned 17,655 shares of the company’s stock, valued at approximately $3,434,074.05. This trade represents a 130.63% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Company insiders own 0.20% of the company’s stock.

Trending Headlines about Adobe

Here are the key news stories impacting Adobe this week:

• Positive Sentiment: Adobe’s stock broke above technical resistance near $275 and $285 and reclaimed key moving averages. Analysts identified potential upside targets around $306.30 and $330.61, while a developing “golden cross” pattern is supporting bullish momentum ahead of the company’s upcoming earnings report. Adobe Stock Breakout Targets $306, Then $330 as ADBE Reverses
• Positive Sentiment: Strong results and guidance remain a fundamental support. Adobe’s latest quarter exceeded consensus estimates for both earnings and revenue, with revenue up 12.7% year over year; management’s fiscal 2026 EPS guidance is $24.35–$24.45.
• Positive Sentiment: Adobe is expanding AI capabilities across Photoshop, Firefly, Acrobat and Adobe Express. Photoshop’s optional prompt-based AI editing mode could improve product engagement and reinforce Adobe’s competitive position in creative software. Adobe Photoshop Adds a Whole New AI Editing Mode
• Positive Sentiment: An expanded, multiyear partnership with Stagwell will integrate Adobe’s data intelligence, creative transformation and AI tools into enterprise marketing initiatives, potentially supporting customer acquisition and retention. Stagwell Expands Strategic Partnership with Adobe
• Neutral Sentiment: Adobe benefited from a broader enterprise-software rally after Salesforce reported strong results, raised guidance and announced an Anthropic partnership. The move is a sector read-through rather than an Adobe-specific financial update. Salesforce Soars as Enterprise Software Rebounds
• Negative Sentiment: A comparison with Shopify suggests Adobe is lagging in AI-driven ecommerce, where Shopify is benefiting from faster gross merchandise volume growth, greater payments adoption and expanding agentic-commerce capabilities. This may raise concerns about Adobe’s relative growth opportunities outside its core creative and document franchises. SHOP vs. ADBE: Which Stock Has the Edge in AI-Driven Ecommerce?

Adobe Price Performance

Shares of ADBE opened at $291.52 on Friday. Adobe Inc. has a fifty-two week low of $190.12 and a fifty-two week high of $370.86. The firm’s 50 day moving average price is $240.67 and its 200 day moving average price is $245.14. The company has a market cap of $115.88 billion, a P/E ratio of 16.68, a PEG ratio of 0.98 and a beta of 1.40. The company has a quick ratio of 0.75, a current ratio of 0.75 and a debt-to-equity ratio of 0.42.

Adobe (NASDAQ:ADBE) last issued its quarterly earnings results on Thursday, June 11th. The software company reported $5.96 EPS for the quarter, beating the consensus estimate of $5.82 by $0.14. The company had revenue of $6.62 billion during the quarter, compared to analysts’ expectations of $6.45 billion. Adobe had a net margin of 28.69% and a return on equity of 65.11%. The firm’s revenue was up 12.7% compared to the same quarter last year. During the same quarter last year, the company posted $5.06 EPS. Adobe has set its FY 2026 guidance at 24.350-24.450 EPS and its Q3 2026 guidance at 6.050-6.100 EPS. On average, research analysts forecast that Adobe Inc. will post 19.81 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

A number of equities research analysts have weighed in on ADBE shares. Citizens Jmp reiterated a “market perform” rating on shares of Adobe in a research report on Friday, June 12th. BMO Capital Markets decreased their price objective on shares of Adobe from $285.00 to $230.00 and set a “market perform” rating on the stock in a report on Friday, June 12th. HSBC raised shares of Adobe from a “hold” rating to a “buy” rating and increased their price objective for the stock from $282.00 to $308.00 in a research report on Thursday, July 2nd. Royal Bank Of Canada dropped their target price on shares of Adobe from $350.00 to $285.00 and set an “outperform” rating for the company in a report on Monday, June 8th. Finally, Wolfe Research cut Adobe from an “outperform” rating to a “peer perform” rating in a research note on Friday, June 12th. Seven analysts have rated the stock with a Buy rating, twenty-one have given a Hold rating and five have assigned a Sell rating to the company’s stock. According to data from MarketBeat, Adobe presently has an average rating of “Hold” and a consensus target price of $270.96.

About Adobe

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.