Adobe Inc. $ADBE Shares Purchased by GTS Securities LLC

GTS Securities LLC boosted its position in Adobe Inc. (NASDAQ:ADBE) by 264.3% in the 2nd quarter, according to its most recent filing with the SEC. The firm owned 7,108 shares of the software company’s stock after acquiring an additional 5,157 shares during the period. GTS Securities LLC’s holdings in Adobe were worth $1,457,000 at the end of the most recent reporting period.

Several other institutional investors also recently bought and sold shares of the business. BlackRock Inc. acquired a new stake in shares of Adobe during the second quarter worth $8,437,821,000. Norges Bank acquired a new position in Adobe in the fourth quarter valued at $2,275,165,000. Primecap Management Co. CA acquired a new position in Adobe in the second quarter valued at $1,071,668,000. Bank of New York Mellon Corp purchased a new position in Adobe during the second quarter worth about $954,468,000. Finally, Deutsche Bank AG purchased a new position in Adobe during the second quarter worth about $750,203,000. 81.79% of the stock is currently owned by institutional investors and hedge funds.

Analysts Set New Price Targets

A number of brokerages have issued reports on ADBE. Mizuho decreased their price target on Adobe from $270.00 to $245.00 and set a “neutral” rating on the stock in a research note on Friday, June 12th. Morgan Stanley downgraded shares of Adobe from an “equal weight” rating to an “underweight” rating and dropped their price objective for the company from $365.00 to $240.00 in a research note on Tuesday, July 21st. UBS Group lowered shares of Adobe from a “buy” rating to an “equal weight” rating in a report on Tuesday, July 21st. Sanford C. Bernstein decreased their target price on shares of Adobe from $447.00 to $379.00 and set an “outperform” rating on the stock in a research report on Friday, June 12th. Finally, Wells Fargo & Company lowered their target price on shares of Adobe from $330.00 to $250.00 and set an “overweight” rating for the company in a report on Friday, June 12th. Seven equities research analysts have rated the stock with a Buy rating, twenty-one have issued a Hold rating and five have given a Sell rating to the company’s stock. According to MarketBeat.com, the company currently has an average rating of “Hold” and an average target price of $270.96.

Adobe Stock Up 0.8%

ADBE opened at $291.52 on Friday. Adobe Inc. has a 1 year low of $190.12 and a 1 year high of $370.86. The firm has a 50 day moving average price of $240.67 and a 200 day moving average price of $245.14. The company has a debt-to-equity ratio of 0.42, a quick ratio of 0.75 and a current ratio of 0.75. The company has a market cap of $115.88 billion, a PE ratio of 16.68, a price-to-earnings-growth ratio of 0.98 and a beta of 1.40.

Adobe (NASDAQ:ADBE) last announced its quarterly earnings results on Thursday, June 11th. The software company reported $5.96 earnings per share for the quarter, beating analysts’ consensus estimates of $5.82 by $0.14. Adobe had a net margin of 28.69% and a return on equity of 65.11%. The firm had revenue of $6.62 billion for the quarter, compared to analysts’ expectations of $6.45 billion. During the same period in the previous year, the company posted $5.06 earnings per share. Adobe’s revenue was up 12.7% compared to the same quarter last year. Adobe has set its FY 2026 guidance at 24.350-24.450 EPS and its Q3 2026 guidance at 6.050-6.100 EPS. Sell-side analysts expect that Adobe Inc. will post 19.81 earnings per share for the current year.

Insider Buying and Selling at Adobe

In related news, CAO Jillian Forusz sold 416 shares of Adobe stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $264.33, for a total transaction of $109,961.28. Following the transaction, the chief accounting officer owned 3,824 shares in the company, valued at approximately $1,010,797.92. The trade was a 9.81% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, Director David A. Ricks purchased 10,000 shares of the firm’s stock in a transaction that occurred on Thursday, June 25th. The shares were acquired at an average cost of $194.51 per share, with a total value of $1,945,100.00. Following the completion of the transaction, the director owned 17,655 shares in the company, valued at $3,434,074.05. This trade represents a 130.63% increase in their position. The disclosure for this purchase is available in the SEC filing. Insiders own 0.20% of the company’s stock.

Trending Headlines about Adobe

Here are the key news stories impacting Adobe this week:

• Positive Sentiment: Adobe’s stock broke above technical resistance near $275 and $285 and reclaimed key moving averages. Analysts identified potential upside targets around $306.30 and $330.61, while a developing “golden cross” pattern is supporting bullish momentum ahead of the company’s upcoming earnings report. Adobe Stock Breakout Targets $306, Then $330 as ADBE Reverses
• Positive Sentiment: Strong results and guidance remain a fundamental support. Adobe’s latest quarter exceeded consensus estimates for both earnings and revenue, with revenue up 12.7% year over year; management’s fiscal 2026 EPS guidance is $24.35–$24.45.
• Positive Sentiment: Adobe is expanding AI capabilities across Photoshop, Firefly, Acrobat and Adobe Express. Photoshop’s optional prompt-based AI editing mode could improve product engagement and reinforce Adobe’s competitive position in creative software. Adobe Photoshop Adds a Whole New AI Editing Mode
• Positive Sentiment: An expanded, multiyear partnership with Stagwell will integrate Adobe’s data intelligence, creative transformation and AI tools into enterprise marketing initiatives, potentially supporting customer acquisition and retention. Stagwell Expands Strategic Partnership with Adobe
• Neutral Sentiment: Adobe benefited from a broader enterprise-software rally after Salesforce reported strong results, raised guidance and announced an Anthropic partnership. The move is a sector read-through rather than an Adobe-specific financial update. Salesforce Soars as Enterprise Software Rebounds
• Negative Sentiment: A comparison with Shopify suggests Adobe is lagging in AI-driven ecommerce, where Shopify is benefiting from faster gross merchandise volume growth, greater payments adoption and expanding agentic-commerce capabilities. This may raise concerns about Adobe’s relative growth opportunities outside its core creative and document franchises. SHOP vs. ADBE: Which Stock Has the Edge in AI-Driven Ecommerce?

Adobe Profile

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.