Whipplewood Advisors LLC Sells 6,021 Shares of Apple Inc. $AAPL

Whipplewood Advisors LLC cut its position in shares of Apple Inc. (NASDAQ:AAPL) by 43.8% during the second quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 7,727 shares of the iPhone maker’s stock after selling 6,021 shares during the quarter. Apple accounts for 1.5% of Whipplewood Advisors LLC’s portfolio, making the stock its 15th biggest holding. Whipplewood Advisors LLC’s holdings in Apple were worth $2,236,000 as of its most recent filing with the Securities & Exchange Commission.

Several other large investors also recently modified their holdings of the stock. Turtle Creek Wealth Advisors LLC lifted its holdings in Apple by 10.8% during the 2nd quarter. Turtle Creek Wealth Advisors LLC now owns 240,977 shares of the iPhone maker’s stock valued at $69,706,000 after purchasing an additional 23,431 shares during the last quarter. PCA Investment Advisory Services Inc. lifted its stake in shares of Apple by 1.1% in the 2nd quarter. PCA Investment Advisory Services Inc. now owns 28,754 shares of the iPhone maker’s stock valued at $8,320,000 after purchasing an additional 313 shares during the period. Parkwoods Wealth Partners LLC boosted its stake in Apple by 190.4% during the 2nd quarter. Parkwoods Wealth Partners LLC now owns 12,698 shares of the iPhone maker’s stock worth $3,674,000 after acquiring an additional 8,326 shares during the last quarter. Prossimo Advisors LLC increased its holdings in shares of Apple by 4.5% in the second quarter. Prossimo Advisors LLC now owns 2,064 shares of the iPhone maker’s stock worth $597,000 after acquiring an additional 88 shares in the last quarter. Finally, Values Added Financial LLC increased its position in shares of Apple by 11.2% during the second quarter. Values Added Financial LLC now owns 35,183 shares of the iPhone maker’s stock worth $10,180,000 after acquiring an additional 3,540 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors.

Analysts Set New Price Targets

Several research firms recently issued reports on AAPL. JPMorgan Chase & Co. dropped their target price on Apple from $345.00 to $340.00 and set an “overweight” rating on the stock in a report on Friday, July 31st. Weiss Ratings raised Apple from a “buy (b-)” rating to a “buy (b)” rating in a research report on Monday, August 3rd. Wedbush reaffirmed an “outperform” rating and set a $400.00 price target on shares of Apple in a research report on Friday, June 5th. Wells Fargo & Company reaffirmed an “overweight” rating and issued a $350.00 price objective (up from $310.00) on shares of Apple in a report on Friday, July 31st. Finally, Barclays reaffirmed an “underweight” rating and set a $245.00 price target (down from $253.00) on shares of Apple in a report on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have given a Hold rating and four have given a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average price target of $330.53.

Apple Price Performance

Shares of AAPL opened at $319.70 on Monday. The company has a market capitalization of $4.67 trillion, a price-to-earnings ratio of 36.66, a price-to-earnings-growth ratio of 2.74 and a beta of 1.09. Apple Inc. has a 1 year low of $225.95 and a 1 year high of $344.57. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The business has a 50-day moving average of $312.24 and a 200-day moving average of $288.52.

Apple (NASDAQ:AAPL) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter last year, the firm earned $1.57 earnings per share. Apple’s quarterly revenue was up 16.4% on a year-over-year basis. As a group, equities research analysts anticipate that Apple Inc. will post 8.76 earnings per share for the current year.

Apple Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio is currently 12.39%.

Apple News Roundup

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple’s September 9 event will be the first major product launch under incoming CEO John Ternus. Expectations for the iPhone 18 lineup, camera improvements and a possible foldable iPhone are supporting sentiment. IDC reportedly expects more than 10 million foldable iPhone shipments in the first year, although that forecast remains speculative. Apple stock rises ahead of September event
• Positive Sentiment: Apple is raising U.S. prices for Apple TV and Apple One subscriptions, in some cases by up to 20%. The increases could lift services revenue and margins, though investors will monitor customer retention and potential subscription churn. Apple raises subscription prices
• Positive Sentiment: Walmart plans to add Apple Pay support across its U.S. stores and Sam’s Club locations by the end of 2026. Wider acceptance could increase Apple Pay usage and strengthen Apple’s payments ecosystem. Walmart to add Apple Pay support
• Positive Sentiment: Recent results provide fundamental support: Apple reported quarterly EPS of $2.02 versus a $1.89 consensus estimate, while revenue rose 16.4% year over year to $109.42 billion.
• Neutral Sentiment: The CEO transition creates both opportunity and execution risk. Ternus’s product-design background is viewed favorably, but he will face an immediate test with the iPhone launch shortly after taking over from Tim Cook. Apple’s first iPhone launch under John Ternus
• Negative Sentiment: Apple is eliminating roughly 147–200 jobs across Siri, machine-learning and Vision Pro teams while redirecting resources toward AI. The restructuring may improve focus, but it also highlights concerns about Siri’s delays and Apple’s position in generative AI. Apple layoffs in Siri and Vision Pro teams
• Negative Sentiment: High expectations and a premium valuation leave less room for disappointing foldable-iPhone demand, AI progress or margins. Rising memory-chip costs could also pressure profitability.
• Negative Sentiment: Apple SVP Jennifer Newstead sold 1,439 shares worth approximately $447,000. The sale is small relative to Apple’s size and may be routine, but it provides a modest negative sentiment signal. SEC Form 4 filing

Insider Buying and Selling

In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction that occurred on Tuesday, August 25th. The stock was sold at an average price of $310.95, for a total transaction of $447,457.05. Following the completion of the sale, the senior vice president directly owned 37,229 shares of the company’s stock, valued at approximately $11,576,357.55. The trade was a 3.72% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, insider Ben Borders sold 116 shares of the firm’s stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the transaction, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 4,433 shares of company stock worth $1,367,024 over the last ninety days. 0.06% of the stock is owned by insiders.

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.